265: Never Use False Exclusivity and Scarcity

Welcome to the final episode of the Critically Conscious Coach Podcast. I've made the decision to let the podcast and the topics it covers rest. I've gotten some great audiobook narration opportunities and I'm happy to generate an income doing something that I love. While I've loved creating this podcast, at this time, I can't seem to generate a reliable income from it to help support my family financially.If you have any questions about the podcast and its topics, feel free to send me a message. Thank you for all your support!Ruthie

“Only 2 days left to get this course!” “Only 2 seats left in my program!”These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business. False exclusivity is when a coach, consultant, or business owner makes it seem as if only certain people or a certain number of people can buy their services. You'll learn:What's false scarcity in coaching and consulting?What's false exclusivity?How to avoid these unethical marketing tactics 🎤Want your question to be answered in a future episode? Leave us a voice message here🎧Episodes mentioned in this episode (You SHOULD listen to):259: The Pressure Cooker Sales Script▶ Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshopMentioned in this episode:Ready to get crystal clear on your WHY so you can scale your business ethically? Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

Today, I'm talking with Terrica Strozier, a brand designer, and strategist dedicated to showcasing the special sauce of her clients while building their confidence. All while fueled by cocktails and trap music.In this episode, we're talking about the trend of piecemealing Brand design to make more money.You'll learn: Visual identity does nothing if your positioning and messaging are off and you don’t even know where you stand in the market you serveWhat's Piecemealing Brand Design?How can designers and brand professionals meet people where they are and serve with smaller offers ethically? Resources mentioned in this episode:🎤Want your question to be answered in a future episode? Leave us a voice message hereConnect with Terrica: https://terricastrozier.com

Listen up.“Objections just mean they don’t want it enough.”“Objections mean they don’t trust you enough.”“Objections are where the true selling begins.”All of those may be true, and none of them may be true. But I TRULY think that we need to let go of overcoming objections in coaching and consulting sales conversations. In this episode, we’re going to talk more specifically about the idea of overcoming objections in coaching and consulting sales.You'll learn: What does it mean to “overcome” objections?Common types of objections (with examples)Test the waters by asking for permission🎤Want your question to be answered in a future episode? Leave us a voice message here🎧Episodes mentioned in this episode (You SHOULD listen to):259: The Pressure Cooker Sales Script▶ Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshopMentioned in this episode:Ready to get crystal clear on your WHY so you can scale your business ethically? Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

Today, I'm talking with Terrica Strozier, a brand designer, and strategist dedicated to showcasing the special sauce of her clients while building their confidence. All while fueled by cocktails and trap music.In this episode, we'll take a look at Terrica's entrepreneurial journey as well as how she got started in designing websites. You'll learn:Terrica's story of becoming a brand designerWhat are the main ways she helps clients build a brand that gets noticedWhat's her special sauce, the thing that makes her different?Resources mentioned in this episode:Find this episode helpful? Share it with a friend right nowConnect with Terrica: https://terricastrozier.com

Emotional anchoring helps a salesperson control your emotional state. The imagination isn’t great at differentiating between memories, daydreams, and actual happenings. The more vivid the better, because the body and brain act accordingly. Ready to hear why emotional anchoring should have no place in your sales process?You'll learn: What's  Emotional anchoring in coaching and sales?Why Emotional Anchoring Is Antithetical to Critically ConsciousWhat To Do to Protect YourselfLearn how to commit to not paying over a sales call🎤Want your question to be answered in a future episode? Leave us a voice message here🎧Episodes mentioned in this episode (You SHOULD listen to):259: The Pressure Cooker Sales Script255: Being Critically Conscious In BusinessSign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshopMentioned in this episode:Ready to get crystal clear on your WHY so you can scale your business ethically? Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

Today, I'm talking with Lyssa DeHart an author of StoryJacking, Certified Mentor Coach, who coaches executives ready to move their goals forward. Her training comes with a deep understanding of neuroscience, and a solution-focused framework to get results.  Her clients include executives, senior leadership, and managers at organizations such as Amazon, Boeing, Microsoft, and the US Military, as well as creative writers, actors, and artists. In this episode, we'll talk about the difference between coaching, consulting, and therapy. So if you're a coach, consultant, or service provider looking to learn more about those topics tap play, and let's get startedYou'll learn:What is the difference between coaching and consulting?The difference between coaching and therapyResources mentioned in this episode:Watch the Coaching Demonstration ICF PCC Marker AnalysisConnect with Lyssa: https://www.linkedin.com/in/lyssadehart/ 

Sales scripts abound in the coaching, consulting, and service space. Problem is, with most of them, no matter how full of light and love you think you are, they’re manipulative. You ARE attached to the outcome because your scripts is centered around getting a “yes.” So let’s pick apart the pressure cooker sales script, shall we?You will learn:What's The Pressure Cooker Sales Script?Using the Script will get you more yesses and even yesses you don't want🎤Want your question to be answered in a future episode? Leave us a voice message here🎧Episodes mentioned in this episode (You SHOULD listen to):E 255: Being Critically Conscious In BusinessThe Coaching Program Investment CalculatorSign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshopMentioned in this episode:Business Ethics ConsultationHave you been struggling to define your ethical responsibilities as a coach, consultant, or service provider? Maybe you’ve been wrestling with what’s ethical and what’s not as you make business decisions? Well, I can’t tell you what your ethics are. But I can help you create an environment to distill those answers for yourself. Using the Critically Conscious framework, during a 60-minute call we can either examine ethics for your business as a whole, or we can take one specific area and dive deeply into it. Business Ethics Consultation

Today, I'm talking with Lyssa DeHart an author of StoryJacking, Certified Mentor Coach, who coaches executives ready to move their goals forward. Her training comes with a deep understanding of neuroscience, and a solution-focused framework to get results.  Her clients include executives, senior leadership, and managers at organizations such as Amazon, Boeing, Microsoft, and the US Military, as well as creative writers, actors, and artists. In this episode, we'll talk about her entrepreneurial journey to becoming a coach and provide you with the recourses you need to start your coaching journey. You'll learn: What are some of the ways coaches help clients looking at it from Lyssa's perspectiveHow Lyssa made the decision in becoming a coachResources mentioned in this episode:Watch the Coaching Demonstration ICF PCC Marker AnalysisConnect with Lyssa: https://www.linkedin.com/in/lyssadehart/

Does this sound familiar? “Oh closing out the month with 15k in revenue!” “How amazing it feels to reach 40k this month.”“Our programs have allowed up to generate 70k this month!”Despite its prevalence in coaching, consulting, and service provider marketing, you may have gotten an intuitive inkling that there’s something wrong with using this tactic in your marketing. Ready to turn that inkling into solid knowledge?In this episode you'll learn: What's Income Claim Marketing and what are some examplesWhy Is Income Claim Marketing So Effective?Why Income Claim Marketing is MisleadingWhat's Income Claim Sales?🎤Want your question to be answered in a future episode? Leave us a voice message here🎧Episodes mentioned in this episode (You SHOULD listen to):255: Being Critically Conscious In BusinessSign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshopMentioned in this episode:Ready to get crystal clear on your WHY so you can scale your business ethically? Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop