PAY ATTENTION: A Call to Regulate the Attention Market & Prevent Algorithmic Emotional Governance

“The fact that technologies are being used and combined to capture our attention is concerning. This is currently being done with no limitations and no regulations. That's the main problem. Attention is a very private resource. No one should be allowed to extract it from us by exploiting what we know about the human mind and how it functions, including its weaknesses. We wrote this paper as a call to regulate the attention market and prevent algorithmic emotional governance.”Computer scientist Fabien Gandon and research engineer Franck Michel are experts in AI, the Web, and knowledge systems. Fabien is a senior researcher at Inria (Institut national de recherche en sciences et technologies du numérique), specializing in the Semantic Web, while Franck focuses on integrating and sharing data through Linked Open Data technologies.Together, they’ve written Pay Attention: A Call to Regulate the Attention Market and Prevent Algorithmic Emotional Governance. Their research unpacks how digital platforms are monetizing our attention at an unprecedented scale—fueling misinformation and division and even threatening democracy and affecting our emotions and well-being.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

AI competes for our attention because our attention has been commodified. As our entire lives revolve more and more around the attention economy, what can we do to restore our autonomy, reclaim our privacy, and reconnect with the real world.Computer scientist Fabien Gandon and research engineer Franck Michel are experts in AI, the Web, and knowledge systems. Fabien is a senior researcher at Inria (Institut national de recherche en sciences et technologies du numérique), specializing in the Semantic Web, while Franck focuses on integrating and sharing data through Linked Open Data technologies.Together, they’ve written Pay Attention: A Call to Regulate the Attention Market and Prevent Algorithmic Emotional Governance. Their research unpacks how digital platforms are monetizing our attention at an unprecedented scale—fueling misinformation and division and even threatening democracy and affecting our emotions and well-being.“The fact that technologies are being used and combined to capture our attention is concerning. This is currently being done with no limitations and no regulations. That's the main problem. Attention is a very private resource. No one should be allowed to extract it from us by exploiting what we know about the human mind and how it functions, including its weaknesses. We wrote this paper as a call to regulate the attention market and prevent algorithmic emotional governance.”Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

“In reality, we're all complex people with feelings and our own sets of baggage. I do think we are very good at self-sabotage, all of us. It's a very easy road to go down. It's safe because it's comfortable, and we know it. When you can find the ways you self-sabotage and try to stop that, it will hopefully lead to a happier life and things that are meaningful. When I was in my late twenties, I got out of a serious relationship and kind of reentered the dating scene. I was shocked by the simplification of a lot of complicated feelings around dating and how women are so easily labeled crazy, and men are so easily labeled assholes.”Sophie Brooks is a London-born, Brooklyn-based writer and director. Her sophomore feature Oh, Hi! premiered at the 2025 Sundance Film Festival. Her debut film, The Boy Downstairs, was acquired by Film Rise and HBO at the Tribeca Film Festival. It was produced by David Brooks, Paul Brooks, and Dan Clifton and stars Zosia Mamet, Matthew Shear, and Diana Irvine.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

 ​What is love? How do the relationships we have early in our lives affect us for years to come? How can we break free from cycles of damage to form relationships of mutual understanding, respect, and love?Sophie Brooks is a London-born, Brooklyn-based writer and director. Her sophomore feature Oh, Hi! premiered at the 2025 Sundance Film Festival. Her debut film, The Boy Downstairs, was acquired by Film Rise and HBO at the Tribeca Film Festival. It was produced by David Brooks, Paul Brooks, and Dan Clifton and stars Zosia Mamet, Matthew Shear, and Diana Irvine.“In reality, we're all complex people with feelings and our own sets of baggage. I do think we are very good at self-sabotage, all of us. It's a very easy road to go down. It's safe because it's comfortable, and we know it. When you can find the ways you self-sabotage and try to stop that, it will hopefully lead to a happier life and things that are meaningful. When I was in my late twenties, I got out of a serious relationship and kind of reentered the dating scene. I was shocked by the simplification of a lot of complicated feelings around dating and how women are so easily labeled crazy, and men are so easily labeled assholes.”Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

“There used to be a time when leading men were okay with falling down as a character. Harrison Ford in Indiana Jones is a prime example of that. Even going back to the fifties, they understood that failure and falling down, but getting back up, is an endearing quality. It's a universal human quality. We have gotten to a point in the last 10 or 15 years, or maybe longer, where leading men often want to win every fight. It’s in their contract: "I have to win every fight" or "I can't fail" or "I can't fall down." It's just such a mistake because the audience roots for you more if they see you fail and then get back up again. Noah is totally comfortable playing that character who's just trying to figure it out on the fly. Sometimes, he gets it wrong, but he's never going to give up. You can really feel that coming off the screen.”Alexi Hawley is the creator of ABC’s The Rookie, starring Nathan Fillion, and Netflix's The Recruit, an espionage drama starring Noah Centineo that, in season two, explores the legal defense tactic 'graymail'. The Rookie, now in its seventh season, takes a look at aspects of policing often overlooked by TV procedurals. Hawley discusses the positive role police can play in communities and how he found his own autodidactic path to becoming a television showrunner. He was previously the executive producer and co-showrunner of Castle and The Following, and recently created the upcoming Hulu drama The Envoy which is inspired by journalist and producer Adam Ciralsky’s June 2024 Vanity Fair story about Roger Carstens and his team at the State Department who have brought home 70 American hostages during the past four years.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

How can we improve the way we train and recruit police officers? Can TV dramas serve as positive models for policing and help foster community? Alexi Hawley is the creator of ABC’s The Rookie, starring Nathan Fillion, and Netflix's The Recruit, an espionage drama starring Noah Centineo that, in season two, explores the legal defense tactic 'graymail'. The Rookie, now in its seventh season, takes a look at aspects of policing often overlooked by TV procedurals. Hawley discusses the positive role police can play in communities and how he found his own autodidactic path to becoming a television showrunner. He was previously the executive producer and co-showrunner of Castle and The Following, and recently created the upcoming Hulu drama The Envoy which is inspired by journalist and producer Adam Ciralsky’s June 2024 Vanity Fair story about Roger Carstens and his team at the State Department who have brought home 70 American hostages during the past four years.“There used to be a time when leading men were okay with falling down as a character. Harrison Ford in Indiana Jones is a prime example of that. Even going back to the fifties, they understood that failure and falling down, but getting back up, is an endearing quality. It's a universal human quality. We have gotten to a point in the last 10 or 15 years, or maybe longer, where leading men often want to win every fight. It’s in their contract: "I have to win every fight" or "I can't fail" or "I can't fall down." It's just such a mistake because the audience roots for you more if they see you fail and then get back up again. Noah is totally comfortable playing that character who's just trying to figure it out on the fly. Sometimes, he gets it wrong, but he's never going to give up. You can really feel that coming off the screen.”Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcastPhoto credit: Jesse Grant/Getty for Netflix

“The position of the United States in the world, economically and politically, is the weakest it has been in my lifetime. I was born in the middle of the 20th century, so I have watched the rise of the American empire and the success of American capitalism in the second half of the 20th century. However, over the last 20 years, I have watched that turn into its opposite—a decline. The decline is visible everywhere. Unless you live in the United States and consume mainstream media, there is a level of denial that will be recorded historically as one of the great examples, not just of a declining empire, which typically has people who cannot face it and who refuse to see it. You can go to Great Britain today and find quite a few people who think we still have the British Empire, even though everyone who isn't crazy knows that is silly. But we are earlier in the decline phase than the British are; they have had to endure it for a century while we have just had to do it for a couple of decades. It is fresh.”Richard D. Wolff is the co-founder of Democracy at Work and host of their nationally syndicated show Economic Update. He was formerly professor of economics at the University of Massachusetts Amherst, Yale University, the City College of the City University of New York, and the University of Paris Sorbonne. Currently, Wolfe is a visiting professor in the Graduate Program in International Affairs of the New School University in New York City.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

When capitalism stops serving the needs of the people, what can we do to create a fairer more equitable society? What can we learn from China's success and economic growth? Are we witnessing the decline of the American Empire and what comes next?Richard D. Wolff is the co-founder of Democracy at Work and host of their nationally syndicated show Economic Update. He was formerly professor of economics at the University of Massachusetts Amherst, Yale University, the City College of the City University of New York, and the University of Paris Sorbonne. Currently, Wolfe is a visiting professor in the Graduate Program in International Affairs of the New School University in New York City.“The position of the United States in the world, economically and politically, is the weakest it has been in my lifetime. I was born in the middle of the 20th century, so I have watched the rise of the American empire and the success of American capitalism in the second half of the 20th century. However, over the last 20 years, I have watched that turn into its opposite—a decline. The decline is visible everywhere. Unless you live in the United States and consume mainstream media, there is a level of denial that will be recorded historically as one of the great examples, not just of a declining empire, which typically has people who cannot face it and who refuse to see it. You can go to Great Britain today and find quite a few people who think we still have the British Empire, even though everyone who isn't crazy knows that is silly. But we are earlier in the decline phase than the British are; they have had to endure it for a century while we have just had to do it for a couple of decades. It is fresh.”Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast

How do our personal lives influence the art we make?JIM SHEPARD (Author of The Book of Aron, Project X & The World to Come starring Casey Affleck, Vanessa Kirby) explores historical human dilemmas, the emotional imagination and literature's role in extending empathetic understanding. He discusses the importance of self-education and curiosity.LAURA EASON (Emmy-nominated Producer, Screenwriter, Playwright · Three Women · House of Cards · The Loudest Voice) on how we can live multiple lives through the arts. She highlights the significant role the arts have played in her upbringing and daily life, emphasizing the value of listening to others. As a showrunner, Laura discusses how her work in the theater prepared her for working in TVBENOIT DELHOMME (Award-winning Cinematographer · Artist · Director · At Eternity’s Gate · The Theory of Everything) likens operating a handheld camera to playing an instrument and emphasizes the importance of personalizing one's craft to imbue it with soul and freedom.JOHN PATRICK SHANLEY (Academy Award, Tony & Pulitzer Prize-winning Writer/Director · Doubt · Moonstruck · Joe Versus the Volcano) recounts his personal journey from The Bronx to becoming a writer. He reflects on his collaborations with actors Philip Seymour Hoffman and Meryl Streep and their dedication to their craft.MARK GOTTLIEB (VP & Literary Agent · Trident Media Group) explores storytelling as a timeless art form, comparing books to the oil paintings of new media. He comments on the transformative power of stories.ANTHONY WHITE (Artist) reflects on the role of visual arts in democracy and civil disobedience. and how historical events have inspired his art.MICHAEL BEGLER (Showrunner · Writer & Exec. Producer of Perry Mason) discusses the importance of storytelling in understanding our history and emotions. He stresses that the arts help us connect on a deeper level beyond hard news.To hear more from each guest, listen to their full interviews.Episode Websitewww.creativeprocess.info/podIG:@creativeprocesspodcast

“My mandate focuses on the protection of those trying to protect the planet. Protection of defenders is my main topic. When I'm speaking to states or companies, it's always related to cases of defenders facing threats, attacks, or penalization by companies or governments, like the recent case of Paul Watson (founder of Sea Shepherd) in Denmark… When I travel to places like Peru, Colombia, or Honduras and meet Indigenous people, I realize they have a relationship with nature that we don't have anymore. They express that the food they eat, the water they drink, and the air they breathe goes beyond just air and food; it represents what they call Pachamama or Mother Earth. This is a cosmovision shared across various communities, not only in Latin America but globally.”Michel Forst is a prominent human rights advocate and the UN Special Rapporteur on Environmental Defenders under the Aarhus Convention. He previously served as the Special Rapporteur on Human Rights Defenders (2014–2020) and has worked with Amnesty International, UNESCO, and the Global Alliance of National Human Rights Institutions, championing protections for activists worldwide. Forst’s career is marked by his unwavering commitment to defending those at risk for advancing justice, environmental protection, and human rights globally.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast