#199: Ravi Mikkelsen, Co-Founder & CEO of Atmos — The $6 Trillion Finance Mandate. Climate Fintech. Bank Accounts that Fund Solar. Three Podcast Recommendations on Longevity and Optimization.

Plentify is a smart energy company that makes affordable, reliable, and clean electricity a reality for all. Their current focus is on the demand-side management of water heaters to create virtual power plants. Jon is the former head of clean energy for Google across Africa and a strategy consultant with McKinsey & Company and South Pole Carbon Asset Management. In this episode, you’ll learn these four important takeaways and much more. How smarter water heaters can reduce energy storage costs by 75% Why their capital raise was hardest in the easiest market (a few years back) and easiest in the toughest market (today) What “presencing” is and how to use it to grow your business Why he loves this quote: “Opportunities Multiply as They Are Seized” 🔗 PODCAST SHOW LINKS: Plentify - https://plentify.io Jon - https://www.linkedin.com/in/jon-kornik-66b9b410 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 85+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

Atmos is a climate fintech company offering savings and checking accounts to help fund the clean energy transition. Ravi is a 25-year veteran of the clean energy industry, material science engineer, and serial entrepreneur. In this episode, you’ll learn these four important takeaways and much more. Why the $6 trillion mandate means that every lender should be a climate lender How they’ve crafted financial products to move tens of millions of dollars into clean energy installations How he almost got diabetes from working too much on his business What he means by "experience is what you get when you don't get what you want" 🔗 PODCAST SHOW LINKS: Atmos - https://www.joinatmos.com Ravi - https://www.linkedin.com/in/ravimikkelsen Huberman Lab podcast - https://www.hubermanlab.com/podcast Tim Ferriss podcast - https://tim.blog/podcast Peter Attia’s Drive podcast - https://peterattiamd.com/podcast Canary Media podcast - https://www.canarymedia.com/podcasts Outlive: The Science and Art of Longevity (book) - https://shorturl.at/df2u5 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 90+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

G2 is a growth stage VC investor with $1B in assets under management and 30 portfolio companies. They invest $15-50M into companies at inflection points generating at least $10M in revenue. Their focus is the nexus of sustainable technology and traditional industries. Brook has over two decades of experience as an entrepreneur, executive, and investor. Before G2, he spent ten years at Kleiner Perkins where he co-managed the $1B Green Growth Fund as a Senior Partner. In this episode, you’ll learn these four important takeaways and much more. What his top two picks are for gaps in the climate venture funding lifecycle How they build long-term relationships before investing Why companies often die of indigestion not starvation What L-theanine can do for sleep and dreams 🔗 PODCAST SHOW LINKS: G2 - https://g2vp.com Brook - https://www.linkedin.com/in/brookporter Turo - https://turo.com Pivot Bio - https://www.pivotbio.com Titan: The Life of John D. Rockefeller, Sr. - https://shorturl.at/AHTbp Speed & Scale - https://speedandscale.com Let My People Go Surfing: The Education of a Reluctant Businessman - https://shorturl.at/rujjd 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 90+ Climate CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

Avalanche is developing the world's first fusion microreactor, and it has $45M of investor backing from our friends at Congruent Ventures, Grantham, and Climate Capital. Brian has one of the more entertaining bios in climate tech. Here are snippets and a link: https://avalanchefusion.com/about/team/brian-riordan. He’s an engineer hardwired to be “all-in”; he no dimmer switch and always chooses the red pill; wine-making, leather & wood workin’, campin’, bee keepin’, farmin’, salt-water lovin’ father to four awesome kids who think he’s an invulnerable jungle gym. In this episode, you’ll learn these four important takeaways and much more. How they are reducing cost and regulatory hurdles often associated with conventional nuclear fission power The scale-up risks they avoid by building small The difference in transactional vs. authentic relationships Why you must get destroyed in the gym for mental health 🔗 PODCAST SHOW LINKS: Avalanche - https://avalanchefusion.com  Brian - https://www.linkedin.com/in/brian-riordan-a7883b11  The Speed of Trust: The One Thing that Changes Everything - https://shorturl.at/07HO0  The Five Dysfunctions of a Team: A Leadership Fable - https://shorturl.at/wsMIm  Building Brand Authenticity: 7 Habits of Iconic Brands - https://shorturl.at/GuIV1 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 85+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

EnergyX is a direct lithium extraction company with $100M of investment, including about $50M from retail investors. Its 100 team members are advancing its new membrane, solvent, and adsorbents to boost the efficiency of extracting lithium from underground salt water. Teague is a serial entrepreneur whose first success was launching a record label at age 20 and taking an artist to #1 in the iTunes hip hop charts. (That’s a first for a guest on the EFI podcast!) In this episode, you’ll learn these four important takeaways and much more. The severe limitations of conventional lithium mining, such as 35% extraction efficiency and an 18-month wait time Why they are building two lithium extraction plants at the same time  How he acquired the company’s foundational technology for $10,000  Why he believes humans will live to be 140 years old in the near future 🔗 PODCAST SHOW LINKS: Teague - https://www.linkedin.com/in/teagueegan  EnergyX - https://energyx.com  Elon Musk biography - https://shorturl.at/DkNYU 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 85+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

WATTMORE is an energy storage software company providing battery sizing, economic outcome forecasts, battery charging and discharging, and more. JW is a serial founder and clean power executive (Because Solar, Main Street Power, Clean Energy Collective, SunShare), Vice Chair (Western Caucus) of the Democratic National Committee, Board member of Colorado Solar Energy Industries Association, and Board member of SELF (Solar Electric Light Fund). In this episode, you’ll learn these four important takeaways and much more. What it means to be a “deal whisperer” How his experience developing hundreds of solar projects helps his software company grow His five-year vision and recurring revenue contracts of 10 years or more What he learned from his mother, who was ordained in the Soto Zen Buddhism tradition 🔗 PODCAST SHOW LINKS: WATTMORE - https://www.wattmore.com  JW - https://www.linkedin.com/in/jopostal 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 85+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

CleanChoice is a retail power provider and solar project developer and owner. Combined into one, they aim to be a 100% renewable gentailer. Zoe has experience developing and selling hundreds of megawatts of solar as the former CEO of Pine Gate Renewables and General Counsel at FLS Energy. In this episode, you’ll learn these four important takeaways and much more. How they plan to build 1 GW of solar to meet their customers’ demands What hedging efficacy means in deregulated power markets Where concentration risk shows up and how they manage it Why reading fiction at 5:00 am helps her start the day right 🔗 PODCAST SHOW LINKS: Zoe - https://www.linkedin.com/in/zoehanes CleanChoice Energy - https://cleanchoiceenergy.com  The Book of Awakening: Having the Life You Want by Being Present to the Life You Have - https://shorturl.at/32xet  The Surrender Experiment: My Journey into Life's Perfection - https://shorturl.at/gJZCo 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 85+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

Today’s podcast is a rebroadcast of one of our most popular episodes ever. Jaqueline van Ende is the CEO of Carbon Equity. They also have some big news... They’ve raised another €60 million in 4 months for their third climate tech fund. The goal is to raise €125 million in all which will be invested through private equity and venture capital funds in the EU and the US and eventually into at least 150 climate tech companies. Since its founding in 2021, Carbon Equity has raised over €250 million from more than 900 investors. To date, the company has invested in 120+ companies through 18 funds, which together, despite being early-stage innovations, already generate more than €1.7 billion in revenue. 🔗 PODCAST SHOW LINKS: Jacqueline - https://www.linkedin.com/in/jlvdende?originalSubdomain=nl  Carbon Equity - https://www.carbonequity.com/ Their white paper - https://www.carbonequity.com/whitepapers/the-climate-tech-opportunity 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 85+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $30B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

Montauk Climate is a venture studio that launches and grows startups in the mobility, adaptation, energy, decarbonization, and sustainability sectors. Evan is a serial founder, power trader, board member, and investor with 20 years in the energy sector, including roles as Head of Venture Investing at Riverstone, a $40B energy investment and infrastructure firm. In this episode, you’ll learn these four important takeaways and much more. How a venture studio works How he incentivizes experienced corporate executives to help build and lead the startups they launch Why compute is the current of the future, and how AI could be using 10% of global power in the years to come Why adaptive insurance using IFTT parametric functions is needed in a future disrupted by climate change 🔗 PODCAST SHOW LINKS: Montauk Climate - https://montaukclimate.com Evan - https://www.linkedin.com/in/evanc1 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 80+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $20B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).

WeWard is an app that rewards users for walking more each day. To date, they have 20 million users walking an extra 24% than before having the app. They provide rewards from corporate partners for hitting certain walking goals, and they’ve generated eight figures in revenue while doing so. Yves has over 10 years of experience in creating and scaling innovative solutions for physical retail, as well as a background in machine learning, big data, web and mobile development, applied mathematics, and cognitive science, with degrees in entrepreneurship and Silicon Valley innovation from Ecole Polytechnique and UC Berkeley. In this episode, you’ll learn these four important takeaways and much more. How he taught himself behavioral psychology to apply it to his ventures What he learned from Pokemon Go to build WeWard How they earn revenue from three sources and which is the biggest Why they’ve given $1M to charity as a startup themselves Plus, you'll feel extra cool listening to this one because of his French accent! 🔗 PODCAST SHOW LINKS: WeWard - https://www.wewardapp.com Yves - https://www.linkedin.com/in/yvesbenchimol Hooked: How to Build Habit-Forming Products (book) - https://shorturl.at/Worpf Influence, New and Expanded: The Psychology of Persuasion - https://shorturl.at/zpjFx Lenny’s newsletter (product development) - https://www.lennysnewsletter.com Duolingo (app to learn new languages) - https://www.duolingo.com 📈 JOIN EFI’S CLIMATE CEO PEER GROUP: Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 80+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $20B of market value or financial assets for climate solutions. Apply here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.entrepreneursforimpact.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📣 READ EFI’S NEWSLETTER: Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://entrepreneursforimpact.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ✍🏼 LEAVE A PODCAST REVIEW: To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: ⁠⁠⁠⁠https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews⁠⁠⁠⁠ 🤔 PODCAST HOST: Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).