
Bruce Springsteen Revolutionized My Company (Chairman at Virtual, Andy Freed)
Do you know BRUCE?
Andy Freed, Chairman of Virtual, Inc. has seen Bruce Springsteen nearly 100 times, and was so inspired by what he saw that he wrote a book about it....
...Lead Like The Boss: The Bruce Springsteen Framework to Elevating Your Leadership
What Andy took from those shows completely changed how he leads.
For instance at the end of every show, Bruce walks to the back of the stage…
…and personally acknowledges every single band member.
For about 10 seconds each, he makes them feel like the most important person in the world.
Andy saw that and thought:
"Isn’t that the job of a leader?"
But it raises bigger questions…
Why can a rock concert hold attention for 3 hours…
while an executive loses the room in 3 minutes?
When did leadership become about slides…
instead of connection?
Most leaders are focused on:
what they need to say
what they need to get done
what they need to present
Bruce is focused on:
what the audience feels
how the moment lands
how people walk away
That’s the difference.
I’ve been in rooms where the strategy was right…
…but the leader lost the room in 60 seconds.
And I’ve seen the opposite—where the message wasn’t perfect…
…but the leader had people leaning in, locked in, all the way through.
That’s not an accident.
That’s intentional.
So here’s the real question:
Are you trying to be heard…
or are you trying to make people feel something?
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