How is My Digital Marketing Budget Allocated? | Building a Better CAC #4
2/10/2020
0:00
11:28
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we’re focused on question five: How is my Digital Marketing budget allocated?
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