# 044 - HOW THE APPS HOOK YOU - {QUICK SUMMARY} Hook By Nir Eyal

Skin in the Game: Hidden Asymmetries in Daily Life is a 2018 nonfiction book by Nassim Nicholas Taleb, a former options trader with a background in the mathematics of probability and statistics.

This book is for entrepreneurs, product managers, marketers, and anyone else interested in creating habit-forming products. It’s a comprehensive approach for creating unprompted engagement, so users return to a product or service over and over again.

In this extraordinary contrarian book, Jeff Booth, a leading mind and CEO in e-commerce and technology for 20 years, details the technological and economic realities shaping our present and our future, and the choices we face as we go forward - a potentially alarming, but deeply hopeful situation.

Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters. Peter Thiel talks about how small emerging companies/and investors need to take the opposite approach.

There is a trend lately, it’s cryptocurrencies. Do you want to know how they work? Would you like to know if you can invest in them? Do you want to know what are the advantages and disadvantages that they offer? We will give you an effective summary of this controversial topic. Let us begin.

The book “Eat That Frog!”, by Brian Tracy, Challenges your working practices, it explains the self-discipline needed to succeed, and it firmly gets to the root cause of why people procrastinate.

Link para comprar el libro: https://amzn.to/34XDZdd * https://www.amazon.es/kindle-dbs/hz/signup?tag=ID_de_afiliado-21 * “The Slight Edge” by Jeff Olson is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. *

* BOOK: https://amzn.to/2SI9h4I * The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results is a non-fiction, self-help book written by authors and real estate entrepreneurs, Gary W. Keller and Jay Papasan. The book discusses the value of simplifying one's workload by focusing on the one most important task in any given project.

* Affiliate link book: https://amzn.to/2T6FNh8 * In case you want to buy books: https://amzn.to/3bPgU0b * https://www.amazon.es/kindle-dbs/hz/signup?tag=ID_de_afiliado-21 * Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity.

* https://amzn.to/3eVT5FK * https://www.amazon.es/kindle-dbs/hz/signup?tag=ID_de_afiliado-21 * Ego Is the Enemy is the fourth book by author Ryan Holiday, published on June 14, 2016. It is about the treacherous nature of ego