The Black Box podcast

Losing Is Winning

20/7/2026
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7:50
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Everyone tells you to set big goals because the reward is worth it. That's the boring half of the truth. The real reason is that a goal big enough rewrites what failure even means — fail at something small and you're pathetic, fail at something enormous and you've accidentally become someone worth knowing. Set the goal so big that winning is winning and losing is winning. Then you can't lose.

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