The Big Story podcast

The Ad Agency Washing Machine

13/6/2025

The Big Story

0:00

33:01

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

Altri episodi di "The Big Story"

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The Human Cannes
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From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.
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The Ad Agency Washing Machine
13/6/2025
33:01
In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.
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36:09
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
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39:56
Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
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32:32
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
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GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
The CTV DSP
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The Ad Tech Verdict On Google And Third-Party Cookies
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35:45
Google’s SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn’t going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.

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