Data Dazzles Ahead Of The Upfronts

The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.

Our other “a-ha” moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they’d fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)

Made-for-advertising sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.

 One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.

Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.

Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.