Apple Takes A Bite Out Of Programmatic

Is the open web growing, dying or transforming? Plus: Apple's iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic's next chapter.

Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states dropped their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.

The Trade Desk's recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.

Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging it deceived SMB advertisers. And Judge Brinkema declared that Google will not have to spin off its ad server.

Google won't have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads.

Gaming apps are filled with ads for more gaming apps. Why not go after other types of advertisers? We go inside AppLovin's play to bring non-gaming advertisers into the fold.  

AI agents could replace direct sales. And a beta product tied to Google's ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.

Women's sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.