The Big Story podcast

Amazon's Million-Dollar Seller Revolt

23/7/2026

The Big Story

0:00

35:33

Amazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.

Altri episodi di "The Big Story"

Google Had Its Day In Court. Now, It's Amazon's Turn
3/9/2026
38:19
Google won't have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
There's A Meta Diaspora Building The Fastest-Growing Ad Platforms
27/8/2026
37:48
The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.
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Bridging The World Of TV And Ad Tech
20/8/2026
41:37
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads.
AppLovin's Play To Reach Non-Gaming Advertisers
13/8/2026
36:25
Gaming apps are filled with ads for more gaming apps. Why not go after other types of advertisers? We go inside AppLovin's play to bring non-gaming advertisers into the fold.
The Opportunity and Threat Of Google Buyer Direct
7/8/2026
39:53
AI agents could replace direct sales. And a beta product tied to Google's ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.
DOOH You Like Women's Sports?
31/7/2026
35:15
Women's sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.
Amazon's Million-Dollar Seller Revolt
23/7/2026
35:33
Amazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.
Picking An MMM
17/7/2026
25:40
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.
Can Content Drive Performance?
9/7/2026
36:00
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
Cannes 2026: Authenticity In The Age of AI
25/6/2026
24:06
Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

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