Episode 18: How copywriting can make (or break) your conversion metrics

In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:·       Why building a community is essential for every brand·       How community insights can influence your CRO strategies·       How CRO impacts the customer journey from start to finish·       The Importance of finding your unique niche within CRO

This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Why speaking to customers is the most important part of every projectWhy copy is on a democratization journeyWhy AI will always make your copywriting averageThe psychology behind great conversion copywriting

In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conversion rates are in your control and what aren't, and why it's important to compare practices with other brands.

Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy.In this episode you'll learn:The need to shift from traditional ABM into a focussed ABX strategy. Why we need to focus on the complete customer journey and experience to drive revenue for our organizations. What is at stake for businesses that don’t invest in personalizationHow to reach the utopian LTV CAC of 3:1

Kirsty and CRO expert Patricia Behre discuss how to create a matrixed CRO strategy to support multiple divisions within your business and the skills B2B marketers need to embark on their CRO journey.

Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.

Kirsty Dawe was joined by Ginny Forshaw to talk about why SEO and CRO should work side by side. Offering technical advice to help prepare for a successful CRO strategy.

Kirsty Dawe was joined by Daniel Jones to talk about how you can start your CRO journey, and how to get buy-in from your board team. 

Kirsty Dawe is joined by Ben Labay, CEO at CRO agency Speero. They talk about the importance of a customer-centric experimentation strategy and how you can build it into your business culture no matter the size of your business.

Kirsty Dawe is joined by Louis Halton Davies the PPC and CRO expert joins us to talk about how CRO can elevate your PPC strategy, how you can use GA to close the gaps in your data, and why building trust between a brand and a buyer starts from their experience on your site.