NCS 038: Jason Phillips Deconstructs How To Build and Scale A Profitable Nutrition Coaching Business

Knowing how to transform potential clients into actual clients is what makes a difference when building a nutrition coaching business. This is the turning point to actually scale a business and make it a profitable source of income. The reality is that everyone knows where clients are hiding: Instagram, Facebook groups, the gym, your inner circle of friends… but only a few coaches actually know how to convert their audience into paying clients. In this episode of the Nutrition Coaching Secrets, Jason explains how to scale a nutrition coaching business, focusing on leads generation and leads cultivation. Tune in! In this episode you will learn: Key points to identify where your potential clients are hiding and how to transform this organic audience into paying clients;  The importance of not only generating leads and cultivating leads, but also maximizing value and being helpful to them.  Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources Join our private, coaches only group for daily content to get better client results and increase your income: Nutrition Coaching Secrets Facebook Group. Buy your iMPACT x iNCOME ticket and join us in December for this exclusive event: https://www.impactxincomelive.com/impact-x-income-live-event

Success does not come easily if you are an online business owner. Managing clients and potential clients, producing engaging and helpful content, dealing with legalities and financial stuff, and creating lasting results for people sometimes just seems a lot. But, in order to maintain and keep a business running and achieve certain levels of success, you have to just start from the beginning. In this episode, Adam Schafer explains exactly that: how to start a successful online fitness business, using your knowledge and expertise to impact other people. Tune in to learn more! In this episode you will learn: The right and necessary actions to take and thoughts to have in order to step into confidence and finally start an online business that will bring you not only money autonomy but also time/place freedom. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources Join our private, coaches only group for daily content to get better client results and increase your income: Nutrition Coaching Secrets Facebook Group. Buy your iMPACT x iNCOME ticket and join us in December for this exclusive event: https://www.impactxincomelive.com/impact-x-income-live-event

Social media is a powerful tool to grow a business. However, the most common problem that the majority of people face when it comes to social media is not having a huge following. How will my content – and my services – reach a large amount of people if I can’t grow my numbers? In this episode of the Nutrition Coaching Secrets podcast, you are going to learn how to grow your social media following by taking messy action, removing expectations and being patient. As long as you post good content consistently and embrace the process, people will start to pay attention to you and trust you. That’s when they will be ready to invest with you.  In this episode you will learn: The right mindset to adopt when it comes to growing your social media following; How to be motivated to create and post content consistently in order for people to pay attention to you. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources Join our private, coaches only group for daily content to get better client results and increase your income: Nutrition Coaching Secrets Facebook Group. Buy your iMPACT x iNCOME ticket and join us in December for this exclusive event: https://www.impactxincomelive.com/impact-x-income-live-event

Nutrition coaching is a great option for those willing to help people with their eating habits. If you have been through a fat loss transformation yourself or have years of expertise on the basics of nutrition, it is perfectly normal to invest in a coaching career… and while there isn’t a formal education to become a nutrition coach, you certainly should be certificated. It’s also good to know that you cannot (or should not) prescribe someone a diet protocol, but you can always guide your client through good advice and give them the right tools in order to assist them through their goals. In this episode of the Nutrition Coaching Secrets Podcast, Jason gives you the do’s and dont’s of nutrition coaching and what it really takes to get into this field. In this episode you will learn: What you can and cannot do when working as a nutrition coach for people wanting to change their body composition; How you can get into online nutrition coaching, and what types of education & certifications you need in order to have clients; The difference between the scope of practice of a nutritionist and a nutrition coach (Advice vs. prescription). Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

If you have an online business created to help people understand their nutrition, eating habits and fitness abilities you know what coaching is all about. What most people don’t know is that coaching has nothing to do with converting new clients. Converting people in your audience into paying clients starts with your initial offer so step away from the mentality that you need to focus on coaching and start focusing on offer creation. In this NCI & Mind Pump collab, you will listen to the whole discussion about product and service creation, how to guarantee results for your clients, how to differentiate yourself from other coaches, and much more… Tune in! In this episode you will learn: The importance of focusing on the results the client will get instead of the process you will take them through; How to create a unique business model, setting yourself apart from the hundreds of fitness & nutrition coaches out there; Jason sheds some light on how coaches need to stop selling coaching, and start paying attention to offer creation; How to create an offer that actually converts new clients. Episode Resources Mind Pump x NCI Coach the Coaches: www.ncimindpump.com Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

In this episode of the Nutrition Coaching Secrets podcast, you will listen to another online training hosted by Jason where he explains the importance of having a system that works and how to develop one. The first step to get results for clients is to have a compelling offer, turn that offer into something irresistible and unique, and charge the corresponding amount of its worth – which you know is a lot. By answering questions and giving specific details, Jason also talks about client nurture frameworks, converting sales calls, how to collect leads through written content and Facebook groups, and how to combine all of this into a coaching machine that creates money independently and works completely by itself. Tune in! In this episode you will learn: How to come up with a coaching offer that is simple, compelling, and different from what all the other nutrition and fitness coaches are implementing right now; The exact methods to develop a “coaching machine” that combines the product or service you offer, the content you share with your audience, and the content you share to grow your audience; Why you don’t think you can guarantee results for your clients and how you need to look at your initial offer to fix that; Why you need to subvert the expectations of the person you are having a sales call with, and finally turn the person into a paying client Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Check out the FREE Training to Make Your First $10K As A Nutrition Coach: https://www.nutritioncoachingsecrets.com/10k-1 If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

In this episode of the Nutrition Coaching Secrets podcast, you will listen to an online training hosted by Jason where he gives the participants a very thorough discussion on nutrition coaching, creating convertible offers, finding leads and aligning your social media content with your offer… all of that integrated into 3 simple steps. Jason also answers a variety of questions, which you might find to be the same questions you have. By tuning in you will learn some of the secrets you should apply to your business to make more impact and create money along the way! In this episode you will learn: How to generate leads in your coaching business who are ready to invest, ready to go all in, and eager to make sustainable and definite changes in their nutrition habits; How to make sure you are making the most out of your offer and how to guarantee your client is satisfied and following the process; How to come up with good content that resonates with your audience, making them trust you, like you, and ready to invest with you; How to elaborate an irresistible offer that will attract the right people and will inspire them to achieve their goals no matter what.  Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources: Check out the FREE Training to Make Your First $10K As A Nutrition Coach: https://www.nutritioncoachingsecrets.com/10k-1 If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Private Facebook Group.

So, you have a goal, you are mentally prepared and physically ready to start a diet, and everything is in place to start, but… how do you know how long the diet will last? How do you know when it’s time to stop the diet phase? Despite being a tricky question, it’s much easier to give up the “starting/stopping” notion and start facing it as a lifestyle. In this episode, Jason explains the concept of seasons and how you can implement it depending on your goal and on the timeline to hit that goal. In this episode you will learn: How to switch the mentality of “diet” and turn it into “lifestyle”, and how you can adjust your goal (weight loss, strength gain, muscle mass gain, etc) using the concept of “seasons”. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

The human body, despite being very adaptable, was not made to be super lean or to lose a big amount of fat. Its primary goal is to keep functioning no matter what. When you enter a sustainable fat loss phase, your metabolism will regulate itself, focusing mainly on survival. At the same time, a super restricted diet will also influence the metabolism – that’s why an individual eating too little will have trouble burning fat. In this episode, Jason explains the concept of metabolic alteration, metabolic damage, and how you can recover from it with the right tools. In this episode you will learn: What a super restricted diet will do to your metabolism and why it’s so important to consider all the variables when entering a fat loss phase. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

A sustainable and enjoyable diet philosophy includes social life and drinking alcohol from time to time. However, that doesn’t mean we should ignore its calories and not actually track the macros. Considering that 1 gram of alcohol equals 7 calories, it should be an easy thing to do to add this number to your caloric intake and make the required changes. In this episode, Jason teaches you the exact right way to track alcohol without abandoning your fitness goals. In this episode you will learn: How you can track alcoholic drinks and how to make the total calories derived from these drinks fit in your daily caloric intake. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.