The Yaag Project podcast

How to build a brand new sub category: Kara Goldin

0:00
55:03
Manda indietro di 15 secondi
Manda avanti di 15 secondi
In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

Altri episodi di "The Yaag Project"