Telco in 20 podcast

Ep 130 - Best of 2025: AI for networks and networks for AI (Gabriela Styf Sjöman)

9/12/2025
0:00
22:37
Manda indietro di 15 secondi
Manda avanti di 15 secondi

What an incredible year for telco, AI, and the public cloud. Hyperscalers shattered CapEx records, the first brownfield 5G cores migrated to the public cloud, and we had phenomenal conversations with telco heavyweights worldwide. One of our episodes really stood out this year: my conversation with Gabriela Styf Sjöman, Managing Director of Research and Network Strategy at BT Group. We’re bringing it back as our 2025 Telco in 20 Episode of the Year.

Gabriela cut through tech jargon with a brilliant, two-question framework to guide technology decisions: does it help us make money or does it help us save money? We dive into BT's dual AI strategy, why "best network" marketing is dead, and the cultural shift needed for telcos to become subscriber-centric.

Listen now to hear: 

  • Why telcos must prioritize commercial transformation to move up the value chain [05:26];
  • BT's dual AI strategy for internal operations and customer service [07:31];
  • The cultural shift needed to embrace process redesign and customer-centric thinking [10:49]; and
  • Why "best network" marketing is dead and what telcos should focus on instead [13:31].

Links and Resources:

Wanna talk AI and the public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring. 

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This week’s guest

Gabriela Styf Sjöman is a global executive with extensive international business experience in the telecom and IT industries. She has held executive positions in numerous multinational organizations across functions such as strategy, technology, business, and sales. She is currently Managing Director of Research and Network Strategy at BT Group, where she oversees network strategy, industry standards, technology research, and research commercialization. Prior to joining BT Group Gabriela held various executive positions such as Chief Strategy Officer at Nokia, Deputy Chief Operating Officer and VP Head of Network Services at Telia Company, VP Head of Networks and TI Labs at Telecom Italia, and numerous positions at Ericsson spanning Technology and Business.

Podcast Credits

  • Executive Producer and Host: Danielle Rios, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Senior Editor/Brand Manager: Alisa Jenkins, Springboard Marketing
  • Audio Editor: Andrew Condell
  • Supervising Producer: Amanda Avery
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

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