309: Create Memorable Winery Experiences That Drive Sales | Marketing Tip Monday

Many winegrape growers don't realize that grapevine roots are constantly growing, dying, and regenerating throughout the season. In this episode, David Eissenstat, Professor Emeritus at Penn State University, explains how decades of root research have challenged the myth that roots only grow at bloom and after harvest. He shares how underground research techniques reveal the hidden life of grapevine roots, why young roots drive water and nutrient uptake, how root growth changes with temperature and moisture, and what growers should know about managing vineyards with a deeper understanding of root biology.  Resources:   281: How Rootstock Impacts Vine Drought Tolerance and Longevity Crop load – physiology, modelling and relationships to root growth in grapevines  David Eissenstat Importance of internal hydraulic redistribution for prolonging the lifespan of roots in dry soil The Efficiency of Nutrient Acquisition over the Life of a Root  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Think print is a thing of the past? Think again. Discover why print remains a powerful marketing tool for wineries, offering lasting impressions, stronger recall, and a personal touch that digital channels can't always match. Learn how to make your print materials work smarter and more sustainably.  Resources:  Apply for SIP Certified Wine Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course   Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Three-cornered alfalfa hopper (TCAH) is the only confirmed insect vector of grapevine red blotch virus in Vitis vinifera, yet many growers first realize they have the pest only after spotting petiole girdling in the vineyard. Cindy Kron, North Coast IPM Advisor at UC ANR, shares findings from two years of weekly sweep-net monitoring at Oakville Research Station that revealed TCAH adults are present well before bud break, suggesting grapevines are not their preferred host. She explains the insect's life stages, why legumes serve as key feeding and reproductive hosts, and why detecting early instars remains a major challenge for vineyard IPM. Cindy also discusses how degree-day models may help growers better time tillage to reduce TCAH populations and limit grapevine red blotch risk.  Resources:   71: New Techniques to Detect Grapevine Leafroll Disease 131: Virus Detection in Grapevines Can a pesky treehopper be foiled because its growth is regulated by temperature?  Cindy Kron How to use a model for reduction of three-cornered alfalfa hopper in vineyards Identification of Nonhost Cover Crops of the Three-Cornered Alfalfa Hopper (Spissistilus festinus)  Use of Ground Covers to Control Three-Cornered Alfalfa Hopper, Spissistilus festinus (Hemiptera: Membracidae), and Other Suspected Vectors of Grapevine Red Blotch Virus Weather Models and Degree Days  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Meet Gilbert the Pig and friends. These goats, sheep, and Kunekune pigs replaced herbicides and mowing with year-round weed control. And they're adorable. Resources:  Apply for SIP Certified Wine Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course   Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing   

Wine grape growers are turning to precision technology to mitigate bird damage while reducint labor and material costs. In this episode, Joseph Traut (Cypress AgTech) joins growers Chad Foster (Maverick Farming) and Paul Ramirez (Loma Escondida Farming) to share real-world experience using an autonomous, silent laser system that protects 20–30 vineyard acres per unit. Learn how to optimize placement, program effective coverage patterns, and time use from mid-June through harvest. Hear which bird species are easiest to deter, where challenges remain, and how this approach supports sustainable, worker-safe vineyard management.  Resources:   6/10/2026 REGISTER: Technology Field Day Tailgate 272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard Autonomous Bird Laser Deterrent (video) Cypress AgriTech | Sustainable Farming Technology | United States Joseph Traut, Vice President, Cypress AgriTech Maverick Farming Riley Boylan, President, Cypress AgriTech  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Two-thirds of consumers say sustainability matters when choosing what to buy. Learn how to equip your tasting room team with simple, authentic talking points that help guests connect with your values and turn every interaction into a memorable brand experience.  Resources:  Apply for SIP Certified Wine Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course   Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

The biggest challenge in ag tech isn't innovation — it's making tools that actually work on the farm. Matthew Hoffman, General Partner and Head of Farms at Reservoir, shares how the company is helping ag tech startups develop tools that solve real farming challenges. By partnering directly with specialty crop producers, including winegrape growers, Reservoir gives companies access to farms, equipment, and real-world feedback to refine technologies before they reach the market. Matthew highlights emerging innovations in autonomous equipment, robotics, machine vision, and farm management technology, and explains why grower involvement is essential to creating solutions that fit the realities of vineyard operations.  Resources:   6/10/2026 REGISTER: Technology Field Day Tailgate 129: The Efficient Vineyard Project 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models 249: Making it Easier to Use Satellite Data in Agriculture Matthew Hoffman - LinkedIn Reservoir Reservoir - LinkedIn  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Andy Fles, Vineyard Manager at Shady Lane Cellars, wanted to make his fungicide program even more sustainable. So, he set up an experiment that put "soft" materials head to head with his usual program. Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

Can your soil hold enough water to carry vines through the season without irrigation? Miguel Garcia, Regenative Agriculture Project Manager at Napa RCD, shares findings from a 15-vineyard study across California's North Coast. By measuring organic matter, soil respiration, active carbon, and aggregate stability, the project evaluates how soils store and supply water over the growing season. Learn how cover crops, tillage practices, and deep root systems shape soil and moisture dynamics, and how dry-farmed vineyards compare with the broader soil health database.  Resources:   4/28/26 Dry Farm Site Tour, New Cuyama, CA | REGISTER 5/21/26 The Science and Practice of Dry Farmed Vineyards, Paso Robles, CA | REGISTER 171: How to Farm Wine Grapes for Climate Change   181: Can Applying Compost Reduce Water Use?   287: Dry Farming Vineyards: Where It Works and How to Begin California Winegrape Dry Farming Potential Map Dry Farming in Coastal California Vineyards Napa County Resource Conversation District North Coast Soil Hub  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing   

Memorable winery visits don't happen by accident. They're designed. Craig Macmillan (Niner Wine Estates) shares how storytelling, insider access, and well-trained staff turn winery tours into long-lasting customer relationships.   Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing