146 - Laryssa and Liz on Post-Purchase Strategies to Keep Your Jewelry Customers Coming Back

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #146, we’re talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segmenting your customers and building trust, we’re sharing practical ways to turn one-time buyers into lifelong fans. 💡 In this episode, you’ll learn: Why nurturing past customers can be more valuable than finding new ones How to design a post-purchase flow that feels personal, not robotic Tips for timing win-back emails and keeping your list organized Why trust and accessibility are key to building repeat business How to use customer data — like wishlists or event tags — to reconnect when it matters most 🔒 Insider Bonus – What you’ll get when you join: We go deeper on advanced strategies for customer retention, including how to identify repeat-purchase timing for higher-end jewelry, creative ways to re-engage lapsed buyers, and how to make your emails feel as thoughtful as your jewelry. 👉 Love the teaser? Get the full bonus conversation: join https://patreon.com/SuccesswithJewelry for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today’s marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She’s also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #145, we’re talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether that’s slowing sales, changing industry trends, or mounting self-doubt — it can leave you wondering if it’s time to push forward, pivot, or walk away. In this honest conversation, we share our personal experiences navigating tough seasons, rethinking our paths, and rediscovering why we do this work in the first place. 💡 In this episode, you’ll learn: Why questioning your business is a natural and essential part of growth How to reframe setbacks as opportunities for deeper alignment Why difficult seasons often build the strongest businesses Ways to tell if it’s time to double down or step back How to give yourself permission to feel frustrated without giving up 🔒 Insider Bonus – What you’ll get when you join: How to set clear boundaries and choose aligned clients Why protecting your energy is more valuable than chasing every dollar Strategies for managing burnout and staying connected to your purpose How to identify red flags early and screen clients effectively A practical framework for balancing growth with mental well-being 👉 Love the teaser? Get the full bonus conversation: Join Insiders at patreon.com/SuccesswithJewelry for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #144, we’re diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it’s storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it’s done right. We explore how to make education engaging (not boring!), why it’s key to customer loyalty, and how to share your knowledge in ways that feel fresh, authentic, and deeply aligned with your brand values. 💡 In this episode, you’ll learn: Why educational content is so effective in building trust and credibility How to keep your audience engaged (and not feeling like they’re in a classroom) Ways to make everyday details — even the ones you take for granted — exciting to your customers Tips for blending education with storytelling and entertainment How answering simple questions can boost your visibility and even help you stand out against AI-generated content 🔒 Insider Bonus – What you’ll get when you join: Fresh ideas for weaving education into email and social content How to use style tips and “permission-based” advice to deepen customer connection Ways to break out of the “product, product, product” email cycle Strategies to make your brand storytelling more compelling than AI copy A guide to infusing more detail and perspective into your content — so it resonates deeply with your audience 👉 Love the teaser? Get the full bonus conversation: Join Insiders at patreon.com/SuccesswithJewelry for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at joyjoya.com.  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #143, we’re digging into a detail that’s easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We’ll cover how to reinforce your brand at every touchpoint and make smart, intentional choices—even on a budget. 💌 In this episode, you’ll learn: Why packaging is part of your brand narrative—not an afterthought How to craft a memorable unboxing experience that matches your price point Practical ways to balance cost, sustainability, and aesthetics Small touches with big impact (handwritten notes, tissue/stickers, scent, wax seals) How to encourage UGC and unboxing content (and what to include in the box) Forecasting needs so you don’t get stuck with excess or outdated packaging 🔒 Insider Bonus – What you’ll get when you join: Real examples of standout unboxing (pouches, branded tissue, wax seals, scent, vintage ephemera) Budget-friendly upgrades that feel premium without high MOQs Sustainability + reuse ideas customers actually appreciate Plug-and-play UGC insert copy to boost unboxing shares What to do when you’re sitting on old packaging during a rebrand A quick quality checklist for busy seasons 👉 Love the teaser? Get the full bonus conversation: Join Insiders at https://patreon.com/SuccesswithJewelry for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #142, we’re thrilled to welcome Brienne Rosner (Executive Director) and Chelsea Rowe (Communications Specialist) of the Society of North American Goldsmiths (SNAG)—a nonprofit that’s been supporting jewelers, metalsmiths, and makers for 50+ years. From exhibitions and conferences to the iconic Metalsmith magazine, SNAG champions community, opportunity, and education across the full spectrum of the field. In this conversation, Brienne and Chelsea share how SNAG is evolving to be more inclusive and connected than ever—spanning fine jewelry to blacksmithing, students to long-time pros—and how independent designers can plug into resources, find “their people,” and grow. 💌 In this episode, you’ll learn: What SNAG is, who it serves, and how membership benefits independent designers at every stage Simple ways to build community (even if you’re remote)—from monthly In Conversation meetups to NYC Jewelry Week gallery crawls How SNAG’s virtual symposium and year-round programming create access and connection Why Metalsmith magazine remains a vital platform—and how to pitch or subscribe Where to find grants, open calls, jobs, workshops, and more via SNAG’s Opportunities Board Inclusive exhibition practices that level the playing field—and what juries look for ✨ For Insiders ONLY, we go even deeper: Practical community-building tips for busy makers (how to “just show up,” minus the overwhelm) Networking for introverts and artists with social anxiety—realistic ways to make it work Smart routines for discovering opportunities (grants, exhibitions, open calls) and staying on top of them Photo submission guidelines that help your work shine (clarity, context, cropping) How SNAG structures shows, markets, and trunk shows to welcome both emerging and established artists 🎧 Ready to connect with community, opportunity, and visibility? Listen now—and if you’re not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry. About Our Guests Brienne Rosner is Executive Director at SNAG, where she guides programs spanning exhibitions, conferences, publications, virtual events, and more—bringing together diverse makers across the jewelry and metals community. Chelsea Rowe is SNAG’s Communications Specialist, amplifying the organization’s mission through social, events, and member outreach; she’s also an artist whose work bridges storytelling and metal. Join SNAG: https://snagmetalsmith.org/membership/ About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #141, we’re diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you’re prepared. We’re breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we’ll guide you through the steps to reduce stress, protect your energy, and maximize sales this season. 💌 In this episode, you’ll learn: Why holiday planning matters—even if most of your clients are self-purchasers How to set and communicate custom and made-to-order deadlines clearly Tips for consistent messaging across email, social, and your website Smart strategies for inventory, merchandising, and creating gift guides Ways to protect your energy and set boundaries during a busy season ✨ For Insiders ONLY, we go even deeper: We share examples of seasonal campaigns that work Tips to help you stay organized, confident, and ready to shine this season. 🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you’re not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we’re thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects. In this conversation, Holly breaks down the difference between copywriting and content writing (yes, there’s a big one!), the most common mistakes jewelry brands make in their product descriptions and emails, and how to write a homepage that actually works. We also dive into SEO—without making it scary—and why words are just as important as beautiful visuals when it comes to building trust and driving sales. Find Holly here: https://empoweredenglish.org/ https://www.linkedin.com/in/holly-grace-callis/ 💌 In this episode, you’ll learn: The clear difference between copywriting and content writing—and why it matters for your jewelry business The #1 mistake jewelry brands make in product descriptions (and how to fix it) How to write a homepage that converts without overwhelming your visitors Beginner-friendly SEO tips that make your site more discoverable without sounding robotic Why consistency in messaging is the not-so-sexy but essential key to success ✨ For Insiders ONLY, we go even deeper: Overrated copywriting advice you can ignore How to use AI tools for writing without losing the human touch What to do when you’re “too close” to your own brand story and feel stuck Holly’s favorite jewelry brands to follow for copy and storytelling inspiration 🎧 Ready to transform the way you write about your brand and products? Listen now - and if you’re not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we’re diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you’re connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We’re sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently. 💌 In this episode, you’ll learn: Why direct outreach can generate faster results than waiting on social media or email marketing alone How to reframe “dropped balls” as opportunities waiting to be uncovered Tips for crafting short, personal messages that get responses The importance of follow-up—and how to do it without feeling pushy ✨ For Insiders ONLY, we go even deeper: Real examples of outreach messages for retailers and editors How to track outreach and relationship details without fancy tools Strategies to boost your confidence when reaching out Why sales is really an act of service—and how to embrace that mindset 🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you’re not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts. 📊 In this free episode, we cover: What Google Analytics is and how it supports your marketing goals The most important metrics to track (and which ones to ignore) What terms like “sessions,” “engagement rate,” and “referral traffic” really mean Why you shouldn’t let low traffic or bounce rate discourage you For Insiders ONLY, we go even deeper with: Real-world examples of troubleshooting a sales slowdown Using data to plan your next marketing push Why numbers alone don’t tell the whole story (and what else to pay attention to) Tips for tracking marketing effectiveness across multiple platforms 🎧 Not an Insider yet? Join today for just $5/month to get access to bonus episodes, unfiltered convos, and exclusive community perks: https://patreon.com/SuccesswithJewelry Liz Kantner helps independent jewelry artists find their unique voices and confidently show up. She's the founder of the Stay Gold Collective and offers marketing consulting with heart: https://www.lizkantner.com Laryssa Wirstiuk is the founder of Joy Joya, a marketing agency for jewelry brands. She’s also the creator of JoyDeck, an email + SMS marketing platform that simplifies strategy for jewelry designers: https://joyjoya.com Listen in to start understanding your marketing data—and using it to grow.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn’t a typical episode—it’s more of a quick update as we prepare for a short summer break from the free podcast. We’re hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don’t worry—we’re not going anywhere, and our Insider members will still get weekly content! 🌞 In this short update, we’re sharing: Why we’re taking a break from free episodes this summer What we’re working on behind the scenes (spoiler: a brand refresh!) How we’re evolving the podcast to better serve our community A special NYC meetup happening August 3rd (come hang out!) For Insiders ONLY, we also get real about: The challenges of disconnecting from work (especially in marketing!) The emotional toll of digital marketing mistakes (yes, we’ve been there!) Why relationship-building still matters more than anything else Actionable tips for direct outreach and in-person selling—even if you're just starting out 🎧 If you’re not yet an Insider, now’s the perfect time to join—through August 11, you can get access for only $5/month! Weekly bonus episodes, unfiltered conversations, and deeper dives await you: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, updates, and ways you can stay engaged this summer!