
135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?"
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your customer experience and sales.
✨ And for Insiders, we’re getting a little more personal—sharing what’s on our minds lately, how we’re navigating content overwhelm, and our thoughts about showing up authentically (giggles included). Plus, we’re chatting about evolving content pillars, behind-the-scenes glimpses of our workspaces, and lessons we’re learning in real-time. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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