3 Marketing Strategies That Are Working for Agents Today

A true Instagram expert, Michelle Berman puts the nail in the coffin of viral videos, sharing why real conversations are the key to conversions. She explains her three-part DM that authentically connects and keeps the discussion going. She also offers an outstanding strategy her real estate clients have used to attract hyperlocal opportunities and direct business. Plus, you’ll get our strategy of the week and answers to listeners’ questions. Connect | Resources ·      Connect with Michelle on Instagram @bermanmediasocial ·      Learn more about Michelle’s program, Beyond the Method. ·      Stuck in a Content Rut? Do This to Get Out of It by Lindsey Jo ·      FREE resource: The Relationship Marketer's Guide to Social Media Success Visit our Resource Library for more free resources, including additional e-books, printables, and lead magnets to attract new leads. ❓ Have a question you’d like us to answer? Send us an email at podcast@remindermedia, or shoot us a DM on Instagram @staypaidpodcast. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.   0:00     Introduction 0:12     Guests and topic of the week 2:11     The challenge to constantly create content 3:45     Personal content makes you approachable 8:11     Share successes in stories 12:18   A superb example of story telling 14:12   Content creation: Venn diagrams and AI 17:40   How to convert your audience 21:28   DM strategy Part 1 25:21   DM strategy Parts 2 and 3 26:14   Example of DM strategy in action 27:58   The time commitment 30:37   The direct ask 32:08   Moving convos through the funnel 37:23   Weekly marketing tip 42:40   Listeners’ Q&A 45:43   Find your level of consistency 50:49   Quality over quantity 52:31  Social media is a lead pillar 54:40  Action Item

When building your client base, there are five mistakes that BAM contributor Sarah Lentz warns agents to avoid. One of the biggest is focusing on increasing brand awareness over cultivating relationships in your sphere. We’re discussing this and the other blunders that agents frequently commit when trying to build their client base. Plus, you’ll get our strategy of the week and answers to listeners’ questions. Connect | Resources ·      5 Mistakes Agents Must Avoid When Growing Their Client Base (BAM blog) ·      Acree Brothers Realty Team in Lynchburg, Virginia, is hiring top agents! Contact Stephen Acree at 434-607-2976 Have a question you’d like us to answer? Send us an email at podcast@remindermedia or shoot us a DM on Instagram @staypaidpodcast. You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.   0:00 introduction 0:12 Guest Intros 0:38 Headline of the week 8:16 What’s the most loyal Generation? 13:05 Luke’s exciting speaker event news! 20:56 Sales Strategy of the week 28:18 Listened Q&A 31:20 Last words from Stephen & Cody 32:13 Closing Statements 33:50 Action Item   5 Mistakes That Will Kill Your Client Base

It’s the first episode of our new Stay Paid format! Join us for lively conversation, the sales tip of the week, and answers to our listeners’ questions. Tune in to hear the leader of the top sales team in Lynchburg, Virginia, Stephen Acree and his director of sales Cody Smith discuss the implications of the NAR lawsuit and settlement, along with an account of what Gary Keller has to say about it. Plus, you’ll get this week’s expert sales tip and answers to listeners’ questions. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads Follow Stay Paid:  https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

When you’re confronted with a difficult business decision, it’s not uncommon to later wonder whether you made the right choice. Wouldn’t it be great if you had a decision-making shortcut—one that minimized the worry and uncertainty—that you could rely on to reveal the best course of action? In this Silver Dollar episode, we talk about a recent business decision we made and what led us to our final answer. We believe our process is one that will help you the next time you’re faced with a tough call. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Assessing the situation 2:52     Be led by your goals 5:42     Benefit to our audience 6:46     New podcast format 8:03     Rethinking content creation 10:03   Luke’s motivation for change 11:18   Act. Track. Pivot. 14:40     Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast        

Ryan Forman is a mortgage broker working in more than 12 states and one of the key people behind ActuallyAgents, an online community of over 9,000 real estate agents. In these roles, he has the opportunity to engage large numbers of agents, so he's got the inside track on what's working for agents right now. During his interview, he shares three such marketing tactics you, too, can use to grow your business. Join us for today’s episode to hear about the undeniable foundation that continues to define every successful approach to real estate marketing regardless of whether it’s email blasts, paid ads, door knocking, or something else; the YouTube strategy that produced 16 deals in one year and 28K views in 28 days; and the best plan for sending cold emails we’ve ever heard. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources ·      Website: actuallyagents.com ·      ActuallyAgents Blog: Discord for Realtors: Cultivating Real Estate Success Beyond the Norm (And get their newsletter!) ·      Instagram: @ryanjforman ·      FREE printable: Real Estate Referral Partner Worksheet ·      FREE lead magnet: A Road Map to Selling a Home You can get more free resources, including e-books, additional printables and more lead magnets to attract new leads, by visiting our Resource Library. 0:00     Introduction 1:11     Ryan’s business bio 1:49     Ryan’s backstory 6:41     What’s working in marketing 8:27     What’s working on YouTube 13:01   Tip to getting started 14:57   Email marketing strategy | Referral partners 19:31   Email automation software 22:08   Advice post-NAR settlement 27:14   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 3 Marketing Strategies That Are Working for Agents Today    

We all know that market shifts are inevitable and a natural part of the economy; no business, regardless of industry or size, is completely immune to downturns. As a result, every business owner needs a plan that will not only get them through a rough patch but also help them secure a dominant market position when things begin to look brighter. Today’s episode aims to help you with that plan. Join us to find out a very specific action you can take to fortify your resolve, sharpen your skills, and encourage you to think in new ways; how to determine where to put your time, money, and energy so that you can produce the greatest ROI; and the huge mistake to which every business is vulnerable and what you can do to avoid it. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources FREE lead magnet for real estate agents ·      The 5 Biggest Mistakes to Avoid When Selling Your Home ·      A Guide to Buying Your First Home You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:10     Shifts cause confusion 2:59     Go on the offensive 4:01     #1 Embrace the change 7:35     #2 Sharpen your skills 9:57     #3 Consult the data 11:33   #4 Focus on client experience 14:11   #5 Niche down 16:56   Action Item   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast  NAR Settlement: What Warren Buffet Would Advise Agents

Tamany Hall, owner of the Simple Touches, helps real estate agents manage their social media to generate top-of-funnel leads. This week on Stay Paid, she shares a series of Golden Nuggets about how agents can optimize Instagram for generating local leads. Join us to find out the nonnegotiable first step to attracting leads with social media, a smart tip for discovering the type of content you’re best positioned to provide, and how you can move leads through your sales funnel using Instagram, even if you haven't done anything with leads on it before. Plus, you’ll discover how your personal use of the platform could render it far less effective for lead generation and what to do to avoid such a disaster. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources Website: The Simple Touches Instagram: @realtorsocialmediamarketing FREE e-books ·      How to Win at Instagram ·      Lead Generation for Real Estate Agents You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:07     Tamany’s business bio 1:30     Converting social media leads     4:52     Train the algorithm 8:53     Niche-defined content 11:12   Moving leads through your funnel 15:20   TikTok vs. Instagram 18:41   Engagement strategy 21:07   Frequency of posts 22:55   Advice on reel titles 26:05   Social media jumpstart 27:54   About Social Simplicity 0:00     Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Training Instagram to Bring You More Local Leads  

When double-digit attempts to connect with someone who has already raised their hand don’t pay off, it can be immensely frustrating. Even the most diligent sales professionals eventually get weary of the crickets. In today’s Silver Dollar episode of Stay Paid, we discuss five tactics you can use to get any lead, including the most elusive ones, to respond. Listen to discover a strategy to keep control of the sale when your attempts to connect have failed, successful approaches used by call centers to vary the timing of your follow-ups, and a simple text you can adapt to your industry that practically guarantees a response every time. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources ·      Blog: 7 Tips to Get a Prospect to Respond to You (from Spiro) ·      Free webinar recording: The Art of Following Up You can get more free resources, including e-books, printables, additional webinar recordings, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Tactic #1: Use multiple channels 4:50     Automation | Speed to lead 8:43     Tactic #2: Switch up attempts | Examples 10:22   Tactic #3: Offer item of value 13:40   Tactic #4: Keep control of follow up 15:07   Tactic #5: Make a personal connection | Examples 18:40   Action Item   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast  How to Get Real Estate Leads to Respond [5 IRRESISTIBLE TACTICS]

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants.  Listen to find out how you can use NAP to form more genuine connections with clients.  Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.   Connect | Resources To contact Jaynie, go to https://thebossteamcollection.com/ Email: [email protected] Instagram: https://www.instagram.com/thenjreboss/   0:32 Introduction 1:50 Jaynie’s backstory 3:05 Keys to success 6:25 Breaking into the luxury market 8:20 Neuro-linguistic programming (NLP) 18:30 How to keep your brand top of mind 22:30 Building your brand early 23:28 The book that has had the most impact on Jaynie 26:40 Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan ·      Free e-book: The Relationship Marketer's Guide to Branding You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Discovering your brand 3:15     Step 1: Unique value proposition 8:34     Extended example 10:50   Step 2: Consistent brand identity 14:23   Step 3: Leverage online content 18:42   Step 4: Leverage influencers 20:25   Step 5: Networking 20:51   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 5 Steps to Building a Personal Brand