Has Influencer Marketing Gone Too Far?

You may have seen the photos from billionaire Michael Rubin’s star studded Fourth of July bash in the Hamptons. You might have also wondered who is this man? Why are all these celebs wearing white? And don’t all their outfits kinda suck? Sophie and Sita bring out the haterade as they attempt to answer all these questions, delving into the history of white parties and sharing their controversial opinions how to wear white 

When a free trip to China, a fast fashion giant, and a crew of up and coming influencers collide, what could go wrong? In this timely ep, the girls unpack the Shein trip lighting up social media. Touching on the allure of freebies, the business of influencing, and shady marketing tactics, Sita and Sophie grapple with the idea that convenience comes with a cost

Sophie and Sita take on the world of dupes aka less expensive versions of popular products. But what’s the line between dupe and counterfeit?  Why is Gen-Z so obsessed with this trend? And how did the line between duper and duped be so hard to find? 

They say money talks and wealth whispers, but what happens when those whispers go viral on TikTok? This week, the girls are talking about quiet luxury, the decidedly unrelateable trend featured in Succession and Gwenyth Paltrow’s ski trial. But is quiet luxury even new? Why do rich people want to dress this way? And, most importantly, why does everyone else want to dress this way too?

From Kaia to Kendall, what celebrity isn’t a nepo baby these days? In this super-sized episode the girls look at the history of nepotism in fashion going back to monarchs and robber barons while breaking down what exactly defines a nepo baby and why the public is obsessed with them. 

Birkin Bags have been a top status symbol among the ultra wealthy for decades, but is their reign coming to a close? This episode, hosts Sophie and Sita break down the bag’s history, its cultural significance, and whether its value will last. 

Grab your rackets and your polos, girlies! In this episode, Sita and Sophie break down fashion's long standing relationship with tennis from its early days as a upper-crust social sport to its sliiiightly more liberal (and practical) dress codes nowadays. Of course, discussion veers towards the sport's undisputed GOAT, Serena Williams, and how her sartorial impact will likely be felt for years to come. 

This week Sita and Sophie tackle Crocs- one of the most ubiquitous and controversial shoes in fashion. The girls breakdown the history of the shoe, their cult appeal, and attempt to answer once and for all whether Crocs are the ugliest shoe of all time.

We’re back with a new season and new cohost, Sophie Hayssen. This week we reflect on our fashion histories, what cultural factors have influenced our styles, and where our styles stand today.

We explore brand building with Frontman co-founders Annelise Hillman and Nick Bunn, zeroing in on how men's beauty is expanding and why companies like Frontman are on the forefront of consumer behavior shifts. Treat acne with Frontman: https://befrontman.com/