Discovering Your Zone Of Genius with Mike Zeller

In the world of TikTok, genuine content reigns supreme. Unlike other social media platforms, users often favor raw and engaging videos over highly edited and curated posts. This stark difference in content is what makes TikTok special, and gives creators a connection to their audience that would be hard to find anywhere else. Many businesses are thriving on TikTok and their posts are leading to ongoing sales. In this episode of Start Yours, Aleisha is joined by Oberlo TikTok master Neal Chauhan who shares a helpful update on how you can use TikTok to build your business. The biggest creators all started from the same place you did, and over time, we're able to amass an incredible following. Nothing happens overnight, but slow and steady growth can work miracles. To get you started, listen to the episode and take note of ten of Neal's favourite growth hacks to master TikTok.

In this episode of Start Yours, Aleisha speaks with Bryan Clayton, founder of GreenPal. Bryan built his lawn mowing business from the age of 16 to a $10M a year business before a successful exit. Then after a brief retirement, he decided there was more to do and decided to convert his experience and passion for business into a whole new company. Bryan went on to launch GreenPal, a $20M a year business that connects homeowners with local lawn care professionals. GreenPal has been called the "Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

Taking the leap to start your own business can be exciting, scary and a new challenge for many budding entrepreneurs but how much money do you need to earn before you ditch your day job? How do we plan for success (while also embracing the possibility of failure?) and what a healthy risks when it comes to launching and sustaining a business?   In this episode of Start Yours, Alesha is joined by Certified Financial Planner, Fiona, aka The Millennial Money Woman, who shares her insights and tips about how you can plan for your financial future as an entrepreneur while still feeling spontaneous with your business choices and ensuring that you have a plan and a financial runway to help boost your chances of success and reducing financial and mental stress.

Kamil Sattar went from failing grades and working two retail jobs to making 7-figures with dropshipping. Now he runs a successful Youtube channel, Ecom King, where he helps aspiring entrepreneurs build successful e-commerce businesses. In this podcast, Kamil shares his expert advice for dropshipping on any budget. Whether you’ve got a few hundred dollars saved up, are bootstrapping it with no budget, or are ready to invest a few thousand dollars. Keep listening to learn how to find a marketing strategy that works for your budget, how many hours a day each strategy will take, and how to make sure you don’t waste your investment.

How do the stories that we tell in our advertising and marketing copy lead to sales?  Does putting pressure on our customers by making them feel like they must buy now, actually work against our success? How do we create a brand that has integrity and is profitable?  On this episode of Start Yours, Aleisha speaks with marketing expert Amie Finlayson, an online business strategist and host of the Good Authority Podcast. Amie shares her thoughts on growing an online business that doesn't have to compromise your values or manipulate your audience and how to structure your business in a feel-good way with the tools to make your marketing ethical, effortless and effective.

We're always being told that we should be multitasking to get things done but really is doing 50 tasks at once helping us or dragging us down? In this episode of Start Yours, Aleisha is joined by renowned productivity expert, speaker and best-selling author, Dave Crenshaw. Dave provides a solution for the chaos of distraction that multitasking creates―and a way to combat the temptation to constantly switch between tasks. We talk about remote work and the befits of strategic procrastination, how to harness our attention and Dave provides us with easy-to-follow instructions to start practising better habits...now! A winning episode of the show, no matter your working situation.

If you have ever considered launching a digital product (or an add on product that boosts your physical products sales), then this is the episode of Start Yours for you.  Our guest, Dan Henry went from a broke college dropout who delivered pizza to creating a 10 million dollar online business. Now he is an 8 figure earner and a Wall Street Journal, Amazon, and USA Today Bestselling Author.  During his early business journey, Dan accumulated $250k in IRS debt which in turn motivated him to create his first education program in an effort to pay off the debt but ended up earning 15 million from that business. In this episode, we'll share how to create a digital product, how to choose a price point and how to scale.

In late 2019 one of Emma Cunningham's close friends convinced her to start a dropshipping store. Working full-time for the Australian Government, Emma was unsure if the move from working 9-5 and managing her dropshipping store was sustainable but a few months in, as the sales started to jump, she took the leap, left her job and focused entirely on her new business. Emma is a standout in the industry, committed to sharing her experiences so far and is already moving into creating a new white-label eCommerce business. This episode is a great way to kick off 2021 and Season 4 of Start Yours! Be sure to check out oberlo.com for all of our show notes and links.

Our most listened to episode of 2020...so good we wanted to play it again! In this episode of Start Yours, we delve into the ins and outs of print on demand, from production to product sourcing, customer service to making sure that your products arrive on time to your customer. Done right, print on demand can be a great way to run an e-commerce business without having stock on hand.   Aleisha's guest is Sarah Chrisp the founder of the very popular Youtube channel, Wholesale Ted. Her content focuses on case studies on successful eCommerce stores, tutorials, product sourcing strategies and focuses on lots of hints to launch your own enterprise. She’s an absolute gun when it comes to print on demand and in this episode, she shares everything you need to know to start or improve your print on demand store.

This episode of Start Yours, Aleisha speaks with Mike Zeller — a business architect who strategizes with entrepreneurs on finding your zone of genius, creating an irresistible Offer and how to fuel your momentum.  Mike works with his clients to pinpoint their deepest purposes, greatest gifts, and highest potential to serve and influence the world and in this interview, Mike shares how you can tap into your very own zone of to build a sustainable, highly-successful business while removing unconscious emotional blocks that may sabotage progress. By the end of this episode, you will be searching for a mastermind group to join and reflecting on who you surround yourself with and how that could affect the success of your business goals.