Ep 177 From Crisis to Growth: How Live Shopping Reshaped a Multi-Million Pound Business with Stephanie Weightman

In this episode of the Start Scale Succeed podcast, We delve into the world of entrepreneurship with the inspiring story of Lucy, the founder of Acorn and Pip.  Lucy has successfully run her family concept store, navigating the complexities of retail in challenging times. With nearly 100,000 Instagram followers and a thriving business model that includes a retail store, cafe, and an online presence,  Lucy shares insights into the importance of community, innovation, and authentic customer service. Join us as we explore how Lucy has managed to keep her business resilient and profitable, overcoming obstacles such as the impact of COVID-19, Brexit, and economic pressures.  Some of the key areas discussed are  1.The Birth of Acorn and Pip: Lucy started Acorn and Pip as a pop-up store while on maternity leave, evolving into a family concept store with retail, hospitality, and online arms.  Navigating Retail Challenges: Overcoming significant obstacles like Brexit and the post-COVID market crash, Lucy emphasises the importance of adapting and enhancing customer service. Her cafe became a lifesaver during tough times, highlighting the value of diverse revenue streams. Community-Centric Approach: Lucy discusses the power of hosting events to engage and serve the community, creating a space that’s more than just a shop. Her strategy revolves around building relationships and providing a meaningful experience for customers. Financial and Growth Strategies: She delves into the significance of financial planning, cash flow management, and creating an uplift strategy to boost sales, offering actionable advice for fellow business owners. Coaching and Mentoring: Lucy also helps other entrepreneurs through her coaching initiative, sharing her knowledge on marketing, inventory control, and more, fostering a supportive community for business growth. Lucy Haslam - Founder Family Concept store Acorn & Pip  Acorn & Pip is a lifestyle brand that offers cherished customers more than just a product. They are devoted to creating a playful retail experience rooted in mindfulness and authenticity.   https://acornandpip.com/ https://www.instagram.com/acornandpip/ https://www.coachingwithlucy.co.uk/   Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/   Nicole Higgins is an award-winning retail consultant with over 20  years of experience in the  industry, having worked as a buyer  with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty   Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability. Nicole specialises in guiding businesses through the intricacies of start-up,  strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape.  Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content.   Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Ep 178 Masters of the Market,  Elevating Small Businesses with Salad Days Market founders Daisy & Liv Tinker  In this week's episode of Start Scale Succeed  I chat with Liv & Daisy, the innovative founders behind Salad Days Market, a vibrant pop-up market showcasing the best of small businesses in London.  With their unique backgrounds in fashion and retail, they share their journey from working in the fashion industry to creating their own dream events.  They discuss the importance of craftsmanship, creativity, and passion in the brands they work with, and how they have successfully connected with a diverse customer base.  From hosting successful events at iconic locations like Selfridges and the Shard to adapting to the ever-changing trends with agility, the duo highlights the power of resilience and community building in scaling a successful business.  They also offer actionable insights and advice for small brands looking to exhibit at markets or run their own events, emphasizing the significance of preparation, customer engagement, and maintaining a clear vision. Join us as we delve into the world of markets and entrepreneurship, powered by the spirit of innovation and dedication to supporting small enterprises. Tune in to hear their tips on selling and exhibiting at markets and much more  Guests  Daisy & Liv Tinker founders of the curated markets salad days  Salad days Markets have become a beacon for shopping small, fostering positivity, community, and connection.  They have hosted over 80 markets at London's most iconic landmarks, including Selfridges, Battersea Power Station, The Hoxton Hotel, Dulwich Picture Gallery, and The Shard. Collaborations with thousands of remarkable small businesses have been a hallmark of their success. Their achievements have been featured on the news, on the front page of a newspaper, and they have even received an award. It has been a remarkable few years. And they are not stopping now! Salad days is on a mission to infuse this energy into the struggling world of retail, eagerly anticipating what the future holds https://saladdaysmarket.co.uk/ https://www.instagram.com/saladdaysmarketlondon/ https://saladdaysmarket.co.uk/newsletter-signup https://saladdayslondon.substack.com/   Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/   Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. For 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

I'm all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes.  In todays episode of Start Scale Succeed I'm joined by Stephanie Weightman the founder of highlight crafts who started  to implement Live shopping in their business just 9 months ago and it has literally saved them from going under.  Stephanie initially started slowly with Live shopping once a month but is now doing several campaigns a week turning over anything between £5K to £15K per session! Episode Highlights: Live Shopping: The Game-Changer: Stephanie shares her incredible journey of reviving her business with live shopping after facing a near-disaster and how she was able to replace millions of lost revenue.  Discover how she managed to transition from traditional TV shopping to interactive digital platforms, securing her business's future and even expanding it. Simple Start, Monumental Growth: Learn from Stephanie's experience of starting small with live shopping—initially expecting modest numbers—and how she turned it into a significant revenue stream, now achieving up to £15,000 an hour in sales with 80% conversion rates.  Engagement & Community: Stephanie discusses the importance of direct customer engagement through live shopping. With interactive sessions, personable demonstrations, and dynamic product stories, she’s not only selling products but also building a loyal community. Innovative Strategies: Discover the methods that Stephanie and her team utilised—from themed shows to engaging live quizzes—that kept their audience coming back for more and even boosted their conversion rates to impressive levels. The Future of Shopping: As Stephanie declares, "Live shopping is the future," see why she believes this format is here to stay and how it can democratise the retail experience for brands and customers alike. Stephanie’s story is a testament to resilience and innovation. If your business is pondering its next move or if you need inspiration on handling market shifts and challenges this episode is a must-listen.   Links  https://sprii.io/ This weeks Guest  https://www.linkedin.com/in/stephanie-weightman/ https://www.instagram.com/highlightcrafts/ https://www.instagram.com/liveshoppingvip/ https://liveshopping.vip/   Stephanie Weightman is the Creative Director and one of the founders of Highlight Crafts Ltd. She has worked with big-name craft products and developed many new products over the years - including her own brands; Two Red Robins, Lemon Lane, My Craft Studio, Tattered Lace, Screen Sensation, and many more. Stephanie has taken newly developed product from zero to multi million pound turnover brands through her experiences in TV shopping.   Stephanie also started from scratch the award-winning Crafting Live shows, which run in various locations across the UK annually. Stephanie also appears at major shows and events and has written several books.   Her latest venture through Highlight Crafts and live shopping.VIP is in the world of social shopping, working closely with the most innovative and market leading facilitator Sprii. With this partnership Highlight crafts are quickly becoming recognised as social shopping super users.   Her achievements in the world of craft have seen her gain multiple awards year after year, including Best Overall Designer, Celebrity Crafter of the Year, and most recently, Designer of the Year for the third year running and Craft Influencer of the Year (2020 Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/   Nicole Higgins is an award-winning retail consultant with over 20  years of experience in the  industry, having worked as a buyer  with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty   Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability. Nicole specialises in guiding businesses through the intricacies of start-up,  strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape.  Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content.   Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Subscription box businesses are worth 1.8 billion in the UK and it's a growing market.  So if you are considering starting one, adding one to your current business or need advice on how to make your existing one more profitable then listen to this weeks episode 176 of start scale succeed .  Where you'll hear tips and advice from Multiple Subscription Box founder Lauren Prentice.  Some of the areas we chat about are  The importance of audience building before launch How to structure pricing and commitment terms Managing your churn rate  Best practices for marketing and customer retention Tips for managing logistics and fulfillment If you want to find out more about the business box or work with Lauren then click the links below  www.thebusinessbox.co.uk https://thebusinessbox.co.uk/everything/ Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/  

EP 175 How your style can create your success with Samantha Harman Listen to this week's episode to understand how your wardrobe choices influence your business success  "Your wardrobe isn't clothes. It is the physical manifestation of your beliefs, your hopes, your fears, your dreams, all of the things that you think that you can be, that you can't be." Tune into this weeks episode with Samantha The style editor, we chat about  Wardrobe as a Tool for Success: Samantha shares how your wardrobe is more than just clothes. It's the physical manifestation of your beliefs, dreams, and the stories you tell yourself. Discover how to transform your wardrobe into a tool that enhances your business success. Combining Mindset with Style: Learn about the concept of "enclothed  cognition" and how the energy you project in your clothes can influence your work performance. It’s not just about looking good; it’s about feeling empowered and projecting confidence. Finding Gold in Your Closet: Samantha provides practical tips on purging your wardrobe of disempowering items and finding the hidden gems that make you feel like a boss. Visualization and Outcome: Hear how visualization aids in aligning your fashion choices with your professional goals, helping you stay on course to success with strategic styling. Overcoming Imposter Syndrome: Explore how understanding your personal style can help overcome imposter syndrome by allowing you to fully express and present yourself authentically. Whether you're working from home or gearing up for a big meeting, these insights will help you harness the power of your wardrobe to advance your professional life. Samantha Harmam The Style editor  Samantha is the  secret weapon of some of the best-dressed women in your industry. Helping  female founders, leaders, and women in corporate elevate their style and magnetise their personal brand, so they get noticed and make more money.  https://www.linkedin.com/in/samantha-harman-style-editor/ www.instagram.com/styleeditoruk https://thestyleeditor.thrivecart.com/workify/   Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/  

In this raw and honest episode, Katie Brandon Byrne shares the emotional journey of closing her award-winning children's wear brand, Lil and Izzy. From its successful beginnings to the final decision to liquidate, Katie discusses: The warning signs that led to closure  The impact of rising costs and market changes  Navigating the liquidation process  Personal lessons learned from the experience  Moving forward with a new business venture Katie Brandon Byrne founded  Lil and Izzy, an award winning  childrenswear brand established  Pre-pandemic Katie decided to close the doors on the brand in 2024 and has since retrained as a PT & Nutrition coach.  https://www.instagram.com/ktb_coach/ https://www.instagram.com/talkburpeetome/ Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/

Join me as I chat with co- founder Roxy Marrone where she shares how her own skincare journey with hormonal acne led to the creation of the brand.  eyeam is a community-driven wellness destination on a mission to align your skin with your mind, body, and spirit.  Their mission is to bring healing into the world with targeted skincare, supplements and education. While wellness has traditionally separated these fundamental pillars from one another and treated each in isolation, they  feel that true wellness is achieved when they are in harmony with one another.  About the Founders  Founded by Margo and Roxy Marrone,  Roxy shares how her journey with Hormonal Acne, experience with integrative nutritional health and manifestation  and Margo's extensive experience as Cosmetic Formulator, Pharmacist, Homeopath and Energy Healer led to the creation of eyeam  https://eyeamworld.com/ https://www.tiktok.com/@healingwithroxy https://www.instagram.com/healingwithroxy Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/  

Join Jasmine & Nicole  for an open and honest conversation about starting and growing a brand, securing investment and the process of finding a buyer for the business. In Ep 171 of Start Scale Succeed Jasmine Wicks-Stephens shares the story behind the brand and how it's rapid expansion and success were met with financial and manufacturing challenges and despite backing from Dragons Den she decided to sell the business  Faace was born out of Jasmine's extensive industry experience and her personal journey as a new mother The brand aims to simplify skincare by focusing on lifestyle and hormonal factors, offering products that address specific skin concerns without unnecessary complexity Jasmine's entrepreneurial journey has garnered attention, with Faace securing investment from prominent business figures on the TV show Dragons’ Den. The brand experienced strong growth expanding to 23 countries and being stocked in many global retailers. However despite it’s potential, there were many challenges that faced the brand with Jasmine making the decision to sell in 2024.  Connect with Jasmine on  https://www.known-community.com/ https://www.instagram.com/jas_ws/ https://www.instagram.com/wearefaace/ https://femalefounder.substack.com/     Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/    

  Etsy has over 6 Million sellers and  about 400 million visitors to the platform each month  So as a seller how do you get started and how do you  get seen.  These are just some of the topics I’m going to be talking about with my guest Dylan Jahraus on todays episode of start scale succeed  You can also watch the episode on You tube https://youtu.be/y5rxoH1P5lg Highlights of the episode include  Getting started on the platform and where your focus needs to be.  Why your etsy sales may be declining and what to do to course correct.  Where to find trends and new ideas for etsy products  Getting started on the platform and where your focus needs to be. How to attract your etsy customers to your own social platforms and then website.  What types of businesses and business models are working right now  Guest Bio  Dylan Jahraus is a multi-six figure Etsy seller. With a  background in corporate e-commerce for companies like Zappos and Zulily. Her expertise was buying, product development, pricing strategy, planning and forecasting. Now she sells on Etsy, Amazon and Shopify. She helps other Etsy sellers and prospective Etsy sellers build the financial freedom that they dream of.  https://www.instagram.com/dylanjahraus/ https://dylanjahraus.com/ https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Get your FREE 16-step checklist to grow your shop! You'll receive a checklist with 16 profitable action steps to implement daily in your shop to scale your revenue! https://dylanjahraus.mykajabi.com/pl/2147677557 Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/    

  "Building Your Brand: Visibility Strategies with Anna Jones    What's your why? sometimes this can be a difficult question to answer but one I think is key to understand before you start showing up as the face of your brand.  My guest this week Anna Jones - Visibility expert helped make this more accessible by asking yourself what is the impact that you want your product to have on your customer. What do you want it to do for them, this goes much deeper than the features and the benefits of the products.  In this week's episode of Start Scale Succeed I chat with Anna about how you can be more visible in your brand and some of the areas to understand before you do that.  Some of the topics we chat about are  Building brand recognition  Prioritizing direct customer interactions Effective use of social media and email marketing for improved visibility and engagement. Creating a strategic marketing plan  Developing a mission and vision that truly reflect your "why" and value proposition. Anna brings a wealth of experience from her time managing flagship stores for notable brands like M&S and Topshop to forming her marketing agency in Chicago. Having experienced a confidence crisis herself, Anna now dedicates her efforts to helping female entrepreneurs gain visibility and confidence in their businesses. https://www.yourajency.com/anna-jones-visibility-expert https://subscribepage.io/subscribe-to-your-ajency-newsletter https://www.instagram.com/yourajency/ Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/