Interview with James Green, KyuTeaCo

In this episode, cohosts Ryan and Zongjun (Sam) interview James Green, founder of KyuTeaCo (Kyushu Tea Company), a Wisconsin-based brand working directly with eight small family farms across Kyushu. Topics range from James’s host family in Fukuoka in 1998 and his JET year in rural Ukiha, to selecting farmers prefecture by prefecture, importing without distributors or exclusivity agreements, hojicha and genmaicha as the next step after matcha, and why “ceremonial” and “Uji” labeled on matcha tell you nothing.https://kyuteaco.com/about

In this episode, cohosts Ryan and Zongjun (Sam) welcome back Pau from Tea Nursey and who works as a tea farmer in Wazuka. Topics range from a Zairai summit in Shizuoka where genetic sampling is being used to trace which prefectures share seed stock and to test the legends about who planted tea where, to what it takes to bring a century-old abandoned Zairai field back into production, to the day to day complexity of operating ishi usu stone mills.

Ryan and Zongjun (Sam) are in discussion with Zach Mangan, founder of Kettl, to discuss 16 years of sourcing Japanese tea. Topics range from how the art of gogumi (tea blending) works, drawing on Zach's conversations with Masayoshi Koyama of Yamamasa Koyamaen, to the history of single estate matcha before the Meiji era, what "Uji" means on a label, and Zach's framework for approaching matcha sensory. They close on how tasting other loose life teas can further contextualize matcha, Zach's advice for new matcha brands, and his desert island tea.https://kettl.co/products/miyabi-sencha?variant=45770145136890

In this episode, cohosts Ryan and Zongjun (Sam) record from Bangkok the day after Thailand Coffee Fest 2026, where around 40 matcha brands exhibited and the Sanko Usu One had to be pitched from a poster because the mill was stuck in air freight. Topics range from how they explain fresh milling next to a traditional ishi-usu, to Ryan's price survey of over 350 matcha products on the show floor, to why they consider Thailand the most sophisticated matcha consumer market in the world.

https://www.wanderlustea.com/In this episode, Ryan talks with Lorela Lohan, founder of WanderlusTea, a Brussels-based consultancy for specialty tea businesses in Europe. Lorela has spent five years advising small and mid-sized tea brands on market research, margins, and positioning, has tasted over a hundred matchas in cafes from Amsterdam to Lisbon, and has published more than ninety interviews with tea founders on her site. Topics range from why matcha outran loose leaf tea in Europe, to what consumers actually think about origin and Chinese matcha, to why most new matcha brands look the same and what a new one could do differently.

*If you consider matcha produced from shaded Chinese-grown tencha as matcha. In this episode, cohosts Ryan and Zongjun (Sam) report from Tongren, Guizhou, after touring Guicha and driving another hour into the mountains to see the tea fields. Topics range from EU compliance testing and poverty alleviation economics, to high mountain matcha grown above 1,000 meters, to the made-up choreography of Song dynasty diancha and the 70:30 foam to liquid ratio their host insisted on.They also get into why Japanese tencha equipment makers are the quiet winners of the matcha boom, and why the commodity end of the market is what feeds the specialty end.Referenced in episode:12,325 active tea farmers in Japan in 2020 (source: MAFF) https://www.maff.go.jp/kanto/seisan/engei/tokusan/attach/pdf/index-8.pdf

In this episode, cohosts Ryan and Zongjun (Sam) talk with Maren Fichter, a tea educator and writer whose Substack Tea & all the rest covers farming, heritage, tourism, and education in specialty tea. She has worked with tea in Japan, China, the US, and the UK, develops and teaches the Matcha Power unit on the UK Tea Academy's Tea Sommelier course, and is currently based in Wazuka, Kyoto, where she works at Obubu Tea Farms. Maren thinks about tea knowledge as a web, where a term only means something if there are other terms for it to hang on to, and much of the conversation follows that idea. Topics range from what the matcha boom has changed on the ground in Wazuka, to why single origin means something different in matcha than it does in wine or coffee, to pairing "ceremonial grade" with harvest season and shading duration rather than simply debunking it, and how those same details explain price.https://teawithmaren.com/https://beingtea.com/teacher-training/https://savouringbath.com/ https://matchathing.co.uk/ 

https://www.jefffuchs.com/In this episode, cohosts Ryan and Zongjun (Sam) are joined by Jeff Fuchs, author of The Ancient Tea Horse Road and the first documented westerner to trek both main trunks of the route, fresh off filming with tea producers in Kyoto Prefecture. Topics range from the precision of herring meal fertilization, to whether shaded teas are terroir driven at all, the hijacking of the word ceremonial, old trees and zairai in Japan versus gushu in Yunnan, and what happened when Jeff served a punchy gushu sheng puerh to a master matcha producer.

https://open.spotify.com/episode/4uIvpxzwyVbQRTeRrnrlvW?si=KqUfE4DJQFmM0Tw6Cue9LgRyan and Zongjun (Sam) discuss the lack of unique perspective in contemporary matcha branding. Topics range from the emerging specialty matcha playbook, to chanoyu as a source of inspiration and a trap, the equipment and access barriers that limit experimentation, and why taking a risk in this industry is so expensive.

In this episode hosts Ryan and Zongjun (Sam) discuss the narrative differences between Chinese and Japanese made matcha. Sam has recently come back from Hubei and Henan, where he and a friend discovered Yabukita and Okumidori seedlings for sale. They learned a lot of interesting insights about how they got there and a 1990s Chinese-Japanese partnership to produce Japanese-style teas in rural China to aide in poverty alleviation. Ryan was at the Paris Tea Festival, where he attended a talk from Katrin Rougeventre, author of L'Empire du thé: Le guide des thés de Chine (The Tea Empire: a guide to Chinese teas), on Chinese matcha. She presented a fresh framing about quality improvements in contemporary Chinese matcha, and that it's low-quality reputation is a very outdated characterization.Opens with a tangent on the disappearance of Uji's old trees. More about "What happened to Uji's old trees?" soon on substack.