Episode 1192: Marketing & Innovation: Steve Buors and Generative Engine Optimization

Where are your best new leads coming from? What’s your go-to source for the best candidates who will make the best franchisees? Franchise Development Marketing is the focus on today’s show with some of my favorite franchise brand leaders recorded LIVE at Franchise Expo West in LA. You’ll hear from: Robert Bhagwandat, Checkers & Rally’s Megan Birkey, McDonald’s Mark Treptow, Gong Cha Jimmy Weeks, Internet Strategy Labs Matt Sawicki, Black Sheep Coffee Carlo Verdugo, Juice It Up! Plus, Michael Seid of MSA discusses several hot Franchising topics for this fall and Kim Gusman of CEA / California Employers Association shares why California is still a great place to develop franchises! Thanks to Northeast Color, (https://www.northeastcolor.com/), Hughes (http://hughes.com/franchise), Citrin Cooperman (https://www.citrincooperman.com/Franchising), and Thunderly (https://thunderlymarketing.com/).

It’s the Franchise Marketing Fall Preview on Social Geek! Matt Haller, CEO of The International Franchise Association gives a preview of this year’s IFA Advocacy Summit in DC and the association’s view on top issues for small business. Ali Kraus of Benetrends and Bloomin’ Blinds’ Kristopher Stuart discuss the launch of Furry Frans, the franchise community’s exciting new non-profit project. Ford Saeks, keynote speaker and author, shares the topics that his audiences are asking about the most this year. Brent Greenwood of Sport Clips gives us an update on the Multi-Unit side of franchise and the growth he’s seeing for his brand and sector. And Shawn Caric of Smoothie King wraps up the show with a discussion about the 2025 Franchise Leadership & Development Conference. Shawn is this year’s FLDC Chair and gives a sneak peek at this year’s content. And all of today’s guests share their take the hottest Franchise Development and Franchise Marketing trends including: GEO / AEO / SEO impacting franchise lead generation LLM seeding for fran dev A confident outlook on franchise growth for 2025/2026! Thanks to Citrin Cooperman, Northeast Color, Hughes, and Thunderly. Special Guests: Ali Kraus, Brent Greenwood, Ford Saeks, Kris Stuart, Matt Haller, and Shawn Caric.

Recorded live at IFE 2025 in New York with MFV Expositions! It's the final chapter in our 4 part series of conversations with founders, CEOs, and Franchise Development leaders including: Richard Snow of Brooklyn Robot Foundry Rochelle Castiglione of Merry Maids Ben Woodruff of WOOPS! Collin Benyo of The Melting Pot Giles Brake of Alliott Global Alliance Thanks to Northeast Color, Franzy, Hughes, and Furry Frans.

Recorded live at IFE 2025 in New York with MFV Expositions! It's part 3 in our series of conversations with founders, CEOs, and Franchise Development leaders including: Will Richards of Dill Dinkers Pickleball Greg Salzano of Philly Pretzel Factory Jeff Brazier of Kiddie Academy Utkash Yadav of Sigri Indian BBQ Kizito Paganini of Wrap City Thanks to Northeast Color, Franzy, Hughes, and Furry Frans.

Recorded live at IFE 2025 in New York with MFV Expositions! Special thanks to Dawn Abbamondi and the team at SMB Franchise Advisors for introducing me to so many interesting emerging Franchise brands. Today, we’re speaking with: Jon Sieber, Storytime Chess / Chess at Three Mike Chidester, Chiddy’s Cheesesteak Kate Pawlowski, DDH Eddie Fahmy, Doner Haus Diane, Alvin, and Eric Thomas, New Life Assisted Living Bret Suffis, Lil’ Athletes Thanks to Northeast Color (https://www.northeastcolor.com/), Franzy (https://franzy.com/socialgeek), Hughes, (http://hughes.com/franchise) and Furry Frans (https://furryfrans.com/). And save the date for the next franchise show on the calendar: Franchise Expo West in LA September 5 & 6 (https://www.franchiseexpo.com/west). We would love to have you join us and tell your story on a future podcast.

We’re only as bad as today. We’re always getting better tomorrow. -Sam Stanovich   Recorded LIVE at The International Franchise Expo 2025 in New York with MFV Expositions! We kicked off IFE 2025 speaking with one of my favorite franchisors and restauranteurs, Sam Stanovich of Craveworthy Brands. Sam is always up for sharing ideas about new innovations in both the board room and the kitchen at Big Chicken, Taffer’s Tavern, and more. Next we chat with another Craveworthy Brand leader, Justin Egan of Wing It On who is true “wingnut!” We were also thrilled to see the return of McDonald’s to the IFE and had a chance to sit down with Edit Dolce to discuss what makes a great McDonald’s operator and the brand’s openness to innovation. Gabriel Cruz of Honest Art chats about membership models and recurring revenues to help new franchisees become successful early. FranchiseWire’s Editor-In-Chief Jill Abrahamson shares the hottest trends she’s seeing in franchising and what readers are searching for in 2025. And we wrap up part up 1 with Dr John Hayes, who is in his 33rd year of presenting “The A to Zs of Buying a Franchising” at IFE, reflects on some of the changes he’s seen and reveals some BIG changes for his plans for the future at the Titus Center Thanks to Northeast Color, (https://www.northeastcolor.com/) Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Furry Frans (https://furryfrans.com/). Special Guest: Sam Stanovich.

It’s the Marketing & Innovation Update for July. Generative Search or AI Search is shifting the SEO game from getting from a list of results to a single answer to a question. Steve Buors, CEO and co-founder of ReShift Media is here to answer franchisors’ questions like: Is your website traffic declining already due to AI?  How strong is your brand’s authority? How will all of this change your content marketing strategy? Listen now on Spotify, Apple, Amazon, and more. Thanks to Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchising), Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com/) ⚡ Special Guest: Steve Buors.

The Social Geek Marketing & Innovation series rolls on with video help from a pro. YouTuber Amy Landino of AmyTV is here to help you make better videos. Amy discusses: * Long-form versus short-form video * How to pull people in at the beginning of your video * The importance of hooks and thumbnails And she shares her proven 5-step formula that will make your videos perform better today. Subscribe to AmyTV on YouTube: https://www.youtube.com/@AmyTV Thanks to Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com) https://franzy.com/socialgeek http://hughes.com/franchise https://thunderlymarketing.com Special Guest: Amy Landino.

Today: One On One with restaurant expert and entrepreneur Lauren Fernandez of Full Course. Lauren brings us up to speed on all things food & franchising. We'll discuss restaurant trends and hot topics including labor, digitization, robots, menu trends, Nowstalgia, and consumer behavior. Thanks to Vendasta (http://vendasta.com/franchise), Franzy (https://franzy.com/socialgeek), Hughes (http://hughes.com/franchise), and Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchising) http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://www.citrincooperman.com/Industries/Franchising Special Guest: Lauren Fernandez.

It’s the Marketing and Innovation Update for June, 2025. Entrepreneur, Podcaster, and now Franchisee Richard Snow shares an update on the IFA Franchise Ascension Initiative. Next, Sherry McNeil of the Canadian Franchise Association joins the podcast to wish all of you a Happy World Franchise Day! Today’s show is brought to you by Vendasta (https://www.linkedin.com/company/vendasta/), Franzy (https://www.linkedin.com/company/franzy/), Hughes (https://www.linkedin.com/company/hughesconnects/), and Thunderly (https://www.linkedin.com/company/thunderlymarketing/) ⚡ Special Guests: Richard Snow and Sherry McNeil.