Stop Chasing Links: The Human Side of PR

Because of competing priorities, we've decided to hit pause on the Smart Route podcast. A big thank you to everyone who's been with us over the years!

We're taking a much-needed winter break in December and will return in January 2026 with a new season.Thanks for your continued support!Make sure to like and subscribe to automatically get new episodes.

Bobby Steinbach, co-founder of legal marketing firm, MeanPug, shares why SEO isn’t enough and how law firms can scale smarter with branding, AI, and omnichannel strategy.

Executive coach Rawan Aldobai shares strategies for overcoming invisible barriers, building your personal brand, and creating a career path that’s sustainable and aligned with your values, not just defined by promotions or paychecks.

Discover how Webserv.io CEO Preston Powell transformed his recovery journey into a mission for ethical, data-driven behavioral health marketing.

What makes a lead actually valuable? Chris Cabaniss of Falcon Digital Marketing joins Smart Route to talk real-world PPC strategy, lead quality, and how to optimize calls for ROI.

James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.

Links alone won’t cut it. Discover what brand visibility in the age of AI means and what marketers get wrong about PR in this chat with Digital Olympus founder Alexandra Tachalova.

From failed sales jobs to running his own B2B consultancy, Tim Davidson has learned the power of content by making it his way.In this episode of Smart Route, Tim sits down with Andrew Clark to share how he transitioned from agency work to founding B2B Rizz, why LinkedIn is his platform of choice, and how his fruit-cutting, skit-filming, content-slinging side hustle turned into a full-time business.

From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.