
What Deserves Your Time? Fran Hauser on her new book "Twenty Minutes is the New Hour"
She Said/She Said Podcast with Laura Cox Kaplan, Episode 372
What if the answer to feeling overwhelmed isn’t finding more time, but becoming much more intentional about the time we already have?
This week on She Said/She Said Podcast, host Laura Cox Kaplan welcomes back longtime media executive, startup investor, bestselling author, and entrepreneur Fran Hauser to talk about her new book, Twenty Minutes Is the New Hour: The Ambitious Woman’s Guide to Doing Less and Achieving More.
It’s a perfect follow-up to Episode 371, where Laura explored the difference between intention and architecture, and why our goals need structures, habits, and choices that actually support the life we say we want.
Fran takes that idea one step further by challenging a belief many ambitious women have absorbed: that meaningful progress requires more time, more productivity, and more pushing.
Fran shares why 20 minutes can often be enough to move something meaningful forward, and why giving ourselves less time can actually create greater clarity and focus. She learned that lesson firsthand when she decided to open Bedford Books in just eight weeks—a process that forced her to distinguish between what was truly essential and what could wait.
Laura and Fran also dig into:
- The four Ps that steal our time: perfectionism, people-pleasing, procrastination, and “padding”
- Why we often expand tasks and meetings simply because we’ve given ourselves more time to complete them
- Kronos vs. Kairos: the difference between measuring time and experiencing it
- Why white space, deep work, walking, thinking, and even doing “nothing” can be surprisingly productive
- How to create more space for creativity and better thinking
- Fran’s simple rule for deciding what belongs on her calendar versus her to-do list
- Why meetings don’t automatically deserve an hour
- How to be more intentional about the time we spend on social media
- Fran’s idea of balancing “vibe and value” when creating content
- Laura’s HHH social media guardrails
- Why a to-don’t list can be even more powerful than a to-do list
- How to recognize when kindness has quietly slipped into people-pleasing
- Why protecting our time is ultimately about protecting our energy, attention, and agency
Underlying the entire conversation is a bigger idea: thriving isn’t necessarily about squeezing more into every available minute. Sometimes it’s about becoming much clearer about what deserves those minutes in the first place.
Fran’s new book, Twenty Minutes Is the New Hour, is filled with practical strategies for doing exactly that.
Find Fran through FranHauser.com, Bedford Books, Instagram, LinkedIn, and Substack
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