358. Why Intention is your most important brand differentiator with guest Caroline Turnipseed

SHOW NOTES358: How Selectivity and Intention Build Standout BrandsGuest: Caroline Turnipseed, Founder of CWT ConsultingTHIS WEEK’S TOPIC:It’s easy to confuse activity with intention, especially when you’re building a brand. Whether you’re running a company, managing a team, or developing your personal brand, we’re all constantly told to “do more”, and goodness knows there are more than enough platforms to keep us busy! But where you focus and what you choose to do makes all the difference. This week’s episode explores how intention, selectivity, and the willingness to say “no” are the true engines of sustainable and meaningful brand growth (both personal and professional). My guest Caroline Turnipseed draws on her deep experience spanning powerhouse brands like Lilly Pulitzer and Victoria’s Secret, and shares the philosophy that guides her agency and the brands she works with to cut through digital noise and achieve genuine results.ABOUT THIS WEEK’S GUEST:Caroline Turnipseed is the founder of CWT Consulting, a boutique digital marketing agency beloved by founder-led retail brands. With roots at major companies like Lilly Pulitzer and Victoria’s Secret, and an instrumental role in scaling Gal Meets Glam, Caroline brings a unique perspective on what grows a business, what doesn’t, and why digital entrepreneurs have to master the art of selectivity. She’s a sought-after advisor on marketing strategy, customer acquisition, partnerships, email, and navigating the ever-changing tech landscape.This episode is part of our ongoing She Said/She Said Podcast + The Southern C Collaboration Series for 2026. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:THE CRITICAL DIFFERENCE BETWEEN “BUSY” AND “INTENTIONAL”: Laura and Caroline discuss why real growth requires focus, deliberate choices, and sometimes the courage to stop doing what isn’t working, especially for women conditioned to “do it all.”CAROLINE’S CAREER JOURNEY & ENTREPRENEURIAL PIVOT: Discover what Caroline learned at brands of all sizes — from Lilly Pulitzer (where she honed her customer focus and partnership skills), to Victoria’s Secret (where she realized very large and corporate wasn’t for her), to the scrappy, all-hands creative world of Gal Meets Glam.HOW TO MASTER SELECTIVITY: Caroline shares how niching down and finding your “sweet spot” customer and service transformed her effectiveness, helped scale her business, and became the core of her client strategy.WHEN TO INVEST (AND WHEN NOT TO): Learn why Caroline tells many founders: “Don’t hire me yet. Fix your product first,” and how to know when your business is ready for agency support, advanced marketing tactics, and paid digital ads.THE VALUE OF EMAIL (BEFORE INSTAGRAM!): Why email remains the most overlooked but essential marketing channel for brands of any size. Caroline details how building and using your email list boosts conversion and supports sustainable, owned growth.FINDING YOUR BRAND VOICE: Tips to develop a distinctive, authentic message that resonates whether you’re crafting emails or Instagram posts, and why clarity is more important than elaborate brand guidelines.USING AI AS A TOOL, NOT A REPLACEMENT: How Caroline and her team use AI for copywriting and idea generation, but why a human touch, especially in branding and imagery, is still irreplaceable.HOW TO STAY ON TOP OF WHAT’S NEXT: Practical advice for staying up-to-date in a fast-changing marketing landscape, and why peer conversations and curiosity are just as important as reading the latest trade publication or blog.This episode is packed with actionable advice for anyone building a brand. You’ll walk away inspired to focus on what actually moves you forward, and equipped with new tools and perspectives for intentional growth.FEEDBACK & COMMUNITY: We’d love to know what resonated with you! Please share your thoughts, takeaways, or questions: email [email protected] or use the links below.LET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!MORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutNote: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 357: “HOW TO DEFINE YOURSELF BEFORE SOMEONE ELSE DOES”Guest: Emily Lampkin, author "White Lies and Duct Tape"THIS WEEK’S TOPIC:What does it really mean to thrive (not just survive) as a woman leader? In this week’s episode, Laura Cox Kaplan welcomes her longtime friend and public affairs expert Emily Lampkin, author of “Duct Tape and White Lies.” Emily shares the powerful insights she’s gathered over years of observing women in leadership, not just those with impressive titles, but those who are truly thriving in their careers and lives. Together, Laura and Emily dive into the practical, strategic guidance that helps women stop waiting for the “perfect” moment and start moving forward today.This episode tackles some of the biggest traps women face, from perfectionism to oversharing to “dream slashing” excuses, it offers fresh, actionable advice for defining your own path, building credibility, connecting intentionally, and gaining momentum even on your busiest days.ABOUT THIS WEEK’S GUEST:Emily Lampkin is a veteran public affairs leader, leadership workshop creator, and author. Her work is informed by her own experiences navigating demanding environments, observing patterns of success among women leaders, and her commitment to making professional development accessible for every woman, regardless of industry, role, or work setting. Through her “Women Leaders Series” and now her book, Emily demystifies the steps to branding yourself, networking with intention, and moving past self-imposed obstacles.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:THE MYTH OF PERFECTIONISM: Emily reveals why “duct tape and white lies” became her guiding mantra for balancing busy lives, and how perfectionism unnecessarily holds us back from achievement and happiness.DREAM SLASHERS: Learn about subtle, self-protective excuses that quietly shrink our ambitions (“I’ll do it when the kids are older… when work slows down… when I’m more ready”), and how to recognize and reframe them to propel yourself forward.THE COST OF OVERSHARING: Emily challenges the cultural norm of “bringing your whole self to work.” She explains why oversharing can leak power and invite unnecessary judgment of your priorities. Concrete advice for setting boundaries and protecting your credibility.RELIABILITY AS A LEADERSHIP QUALITY: Discover why reliability is the single most overlooked leadership trait, and why it underpins all lasting influence, both professionally and personally.DEFINING YOURSELF BEFORE OTHERS DO: Emily outlines a “message grid” used in branding and campaigns, offering a step-by-step approach to developing a powerful, memorable story that sets you apart, and counters criticism.PRACTICING YOUR STORY WITH “SWIMSUIT FRIENDS”: Learn why practicing your “selling you” pitch with trusted confidantes is the secret to building confidence and mastering compelling storytelling.PLANNED SERENDIPITY IN NETWORKING: Emily shares her philosophy of blending intentional planning with openness to unexpected outcomes: from optimizing your LinkedIn presence to showing up at events with a clear (but flexible) goal, and the importance of putting yourself in new, sometimes uncomfortable, situations.CONNECTING WITH PURPOSE AND SECRET GREETERS: Uncover how strategic introductions at events, and serving as a “secret greeter,” foster belonging and influence for both yourself and others.BUILDING AN INDIVIDUALIZED PLAN OF ACTION: Emily’s most critical advice: Make a plan for “one woman: you.” Start today, even with just a few minutes of discretionary time, to take your next actionable step.This episode is packed with wisdom, candor, and practical tools to help you build your influence from the inside out. If you’re ready to ditch perfection, define your own path, and make meaningful progress, this conversation is for you!I can’t wait to hear your thoughts. Please let us know what resonated most! You can reach me via the links below, or email the She Said team directly at [email protected] SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutFEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media

356_SHOW NOTESTitle 356: The Hardest Part of Growing A Business: From Maker to FounderGuest: Abbey GlassHost: Laura Cox KaplanTHIS WEEK'S TOPIC:When your creative passion becomes a business, the journey is anything but straightforward! This week, Laura Cox Kaplan welcomes Abbey Glass, founder of Abbey Glass, an attainable luxury womenswear brand with a mission to help women feel confident and special for life’s most important moments. From her first stitches on her grandmother’s sewing machine to building a nationally recognized brand, Abby’s path is filled with pivots, purposeful decisions, and plenty of learning along the way.Whether you’re a product founder, platform builder, personal brand creator, or you’re contemplating a “what’s next?” career move, this episode is for you. Abbey Glass shares her insights on moving from maker to founder, managing the mental load of entrepreneurship, staying connected to customers, and navigating the often-overlooked challenges of scaling a creative venture.This conversation is part of our She Said/She Said Podcast + The Southern C Collaboration Series for 2026. ABOUT THIS WEEK’S GUEST:Abbey Glass is a classically trained fashion designer (RISD and Central Saint Martins!), whose journey began with custom dresses in Atlanta, grown “the old-fashioned way”: word of mouth, one client at a time. Raised in a family of academics, Abby made intentional choices to embrace creativity, ultimately founding a brand that meets women wherever they are, delivering style and support for those big (and small!) moments.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:FROM MAKER TO FOUNDER: Abbey Glass and host Laura Cox Kaplan dive into the internal shift required when a craft becomes a company: building systems, hiring, and marketing while trying to preserve creativity and customer connection.BUILDING EXPERIENCE EQUITY: Every skill and lesson matters, even the failures. Abby discusses how her diverse experiences (including science and business) contributed to her prowess as an entrepreneur.DECISION-MAKING & LIFE ADVISORY BOARD: Abby shares her approach to big choices, including creating her own “life advisory board” and trusting her future self to adapt and pivot.FINDING PRODUCT-MARKET FIT: Abby talks about the organic evolution of her business, how solving real problems for clients fueled growth, and the importance of thick skin for founders.LISTENING TO THE CUSTOMER: The powerful (and sometimes painful!) lessons that come from customer feedback, and why it’s key to business evolution.MANAGING BURNOUT & PRIORITIZATION: An honest conversation about burnout, mental load, executive coaching, and Abby’s “Parts Work” framework for drawing on different facets of herself at the right time.EVOLVING AUTHENTIC CONNECTION: From custom dresses to Instagram ads to retail stores, Abby shares how she intentionally cultivates trust and connection with her customer as her brand grows and the distance increases.Whether you’re a founder, aspiring entrepreneur, or simply looking for ways to turn your experiences into new opportunities, there’s so much inspiration and actionable advice packed in this episode. I can’t wait to hear what struck you in this conversation! Let me know by emailing your thoughts: [email protected] & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 355: How to Listen So Your Brand Actually Grows with guest Emily Dunn, Head of Influencer, Social PR & Brand Partnerships, McKenzie-Childs)THIS WEEK’S TOPIC:Storytelling, brand building, and the power of human connection take center stage in this vibrant episode, which continues our She Said/She Said Podcast x The Southern C collaboration series. Whether you’re growing a business, communicating your value, or simply looking to ground your confidence, this conversation will spark actionable insights for you!Laura's guest, Emily Dunn, brings nearly two decades of marketing experience across agencies, startups, and iconic brands. Currently, she leads awareness marketing at McKenzie-Childs, a beloved heritage brand known especially for its whimsical checkerboard designs (did you catch the gorgeous new lavender collection?). In this episode, we dig deep into the art and science of storytelling, balancing data with intuition, listening closely to your customers (even when feedback isn’t glowing), and practical strategies for protecting your peace and confidence in high-visibility roles.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:THE BALANCE BETWEEN DATA & INTUITION: Emily shares how data is the “compass, not the map”, and why human insight truly completes storytelling and marketing strategy.LISTENING TO YOUR COMMUNITY: Discover how brands can turn customer feedback (positive or negative!) into richer messaging, and why listening for insight is more valuable than seeking validation.HANDLING NEGATIVE FEEDBACK & PROTECTING YOUR PEACE: Practical advice for shielding your energy and staying centered, including “blinders on, good vibes only,” and leading with love (even when the comments sting).SELECTING INFLUENCERS & BRAND PARTNERS: Emily reveals the criteria for authentic partnerships and actionable advice for influencers seeking meaningful collaboration. Hint: study the brand, align authentically, and reach out!THE VALUE OF NETWORKING & GATHERINGS: Insights from Emily’s full-circle experience at The Southern C, why investing in connections and follow-up matters, and how attending conferences can spark personal and professional growth.CAUTION & OPPORTUNITY IN AI: Tips for safely leveraging AI in creative and marketing workflows, plus why the human element is still essential.BURNOUT AND TIME MANAGEMENT: Emily’s candid take on navigating burnout, mindful self-care, pocket-sized strategies to recharge, and modeling healthy boundaries for your team.TRENDS & GOING ANALOG: Thoughts on how overconsumption of media is sparking a return to analog, creative, and in-person experiences.There’s so much energy, wisdom, and practical advice throughout this conversation! Whether you’re looking to build a brand, find balance, or nurture your confidence, you’ll find inspiration and actionable takeaways.Please let us know what resonated with you! Share your feedback via the links below or email us directly: [email protected] FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 354: Hospitality is a Power MoveGuest: Rebecca Gardner, Founder and Creative Director, Houses and Parties and author of "A Screaming Blast"Part of our She Said/She Said Podcast + The Southern C Collaboration Series for 2026THIS WEEK'S TOPIC:What does it mean to truly gather? How can parties, beautiful tablescapes, and shared experiences become so much more than surface-level socializing? This week’s episode features a conversation that sits at the heart of creativity, connection, and influence, and it’s just plain fun!Drawing from her dual Texas roots and powerhouse design experience, this week’s guest, Rebecca Gardner, joins Laura to bring a master class in hospitality that transcends interior styling or event planning. Rebecca explains how parties and moments of gathering aren’t just luxuries; they are vital strategies for connection in our increasingly busy and isolated world.Rebecca Gardner shares how hosting, whether it’s a lavish event or a cozy dinner for four, becomes an opportunity: to create punctuation and “hot pink” highlights within the monotony of our calendars, to help others feel safe, seen, and energized, and to design environments where stories unfold and true memories are made.If you want inspiration for more meaningful connections — at home, at work, or within your community — this episode will make you rethink how you host, collaborate, and “show up” in every aspect of your life.ABOUT THIS WEEK’S GUEST:Rebecca Gardner is the founder and creative director of Houses and Parties, a design studio that spans event production, interior design, and one-of-a-kind online retail experiences. With a love for gathering that started in childhood, Rebecca Gardner has built a creative brand devoted to intentional gatherings filled with joy, style, and genuine connection. Her book “A Screaming Blast” (with a foreword by Sofia Coppola) is a visual celebration and resource for hosts everywhere.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:HOW GATHERING IS A STRATEGY, NOT A LUXURY: Rebecca describes how intentional hospitality breaks up our isolating routines and brings vitality to life, regardless of the occasion's size.DESIGN WITH ABANDON, BUT START WITH GOOD TASTE: Hear how Rebecca’s background in art history and design influences her “bountiful and wild” approach, and why a beautiful event is always about more than the table.THE THREE-RING CIRCUS OF ENTREPRENEURSHIP: Discover how Houses and Parties grew from events to interiors to an e-commerce shop—plus, the lessons Rebecca learned launching an online business during the pandemic.HOSPITALITY SECRETS FOR ANY BUDGET OR SPACE: Get practical tips on lighting, flow, seating, menus, and how to create abundance, plus the overlooked importance of guest research and personal touch.BUILDING YOUR SUPPORT SYSTEM: From florists to lighting teams, learn why lasting collaborative relationships, with a dose of humor, trust, and genuine care, are at the core of successful hosting and entrepreneurship.THE MAGIC OF MEMORY-MAKING: Why every gathering is a form of “live theater.”STORYTELLING THROUGH EVENTS: Explore the idea of “social architecture,” how to shape influence in a room, and the critical questions you should ask before every gathering.There’s so much joy, wisdom, and practical advice packed into this conversation: from party-planning rookies to design pros, anyone who wants more connection in their life will find inspiration here!I can’t wait to hear what struck you in this episode. Please share your feedback, questions, or your own hosting stories with me. See the links to connect below!MORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutFEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 353: How to turn your side hustle into the next multi-million dollar brand? Guest: Bianca Gates, Co-Founder & Chief Creative Officer, BirdiesHost: Laura Cox KaplanTHIS WEEK'S TOPIC:Have you ever had a side hustle or an idea that you just can’t get out of your head? Maybe you aren’t sure whether it could be “the real thing”? Or is it worth quitting your job to pursue it full-time? This week’s episode dives deep into that pivotal question through the journey of Birdies shoes co-founder Bianca Gates. From launching Birdies as a side hustle while working at Facebook (now Meta), to co-founding a multimillion-dollar brand, to building community and successfully selling her company, Bianca’s journey is nothing short of inspiring. If you’ve ever wondered when (and how) to take the leap, how to navigate the tough stuff and find support, or how to turn feedback (good and bad) into fuel for business growth, this conversation is for you.This episode also celebrates the kick-off of our fifth year collaborating with the Southern C, a network built on connecting, collaborating, and creating as creative founders and entrepreneurs. ABOUT THIS WEEK’S GUEST:Bianca Gates is the co-founder and Chief Creative Officer of Birdies, the direct-to-consumer brand best known for its stylish, comfortable slipper-shoes (and the now-iconic moment Meghan Markle wore them, a pivotal game changer for Birdies!). Bianca’s path to entrepreneurship is rich with hard-earned lessons on leadership, founding with partners, finding the right moment to jump in full-time, and, most importantly, building and leveraging deep community. As a daughter of immigrants and a mom herself, Bianca’s story stands as an authentic example of grit, creativity, and purpose.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:IDENTIFYING A “WHITE SPACE” AND ACTING ON IT: Bianca shares how her own pain point around entertaining at home, and not being able to find stylish slippers, turned into a business idea she couldn’t let go of.THE SIDE HUSTLE JOURNEY: QUITTING A FULL-TIME JOB: Hear how Bianca finally gave her the conviction to step away from her sales job at Facebook and go all-in.THE IMPORTANCE OF PARTNERING & CHOOSING CO-FOUNDERS: From her “yin and yang” partnership with co-founder Marisa Sharkey to the tough, early conversations about roles, titles, and equity, Bianca offers actionable insight for anyone considering starting a business with a partner.LISTENING TO CUSTOMER FEEDBACK, BUT SETTING BOUNDARIES: Learn how early prototypes led to surprising (not always kind!) customer reactions, and how Bianca built processes and eventually hired help to filter and act on meaningful feedback, striking a balance between humility and self-protection.KNOWING WHEN TO CHANGE COURSE SCALING FROM SCRAPPY TO SUSTAINED: Birdies’ fast growth, fueled in part by Meghan Markle’s princess moment, brought with it growing pains, from brand identity, to buying the “Birdies.com” domain, to navigating investor relationships and rapid hiring.LEADING THROUGH CHANGE, AND THE CHALLENGES OF PEOPLE MANAGEMENT: Bianca opens up about the struggle to balance likability and accountability, and the hard-won lesson that “it’s not a sorority, it’s a business.”THE EXTRAORDINARY POWER OF COMMUNITY, AND ‘LEAN IN’ CIRCLES: Discover how Bianca’s involvement with Lean In circles (thanks to her mentor Sheryl Sandberg) became her entrepreneurial safety net, her “cone of safety,” for advice and solidarity. KNOWING WHEN TO SELL: Walking through the emotional decision to sell her business to private equity, Bianca explores what it feels like to hand over her “baby,” remain involved, and adjust to new realities.THE ORIGIN OF ‘BIRDIES’: The name’s secret story There is so much honest, practical advice and perspective in this episode—whether you’re thinking about your own side hustle, at a crossroads in your career, or just looking for a nudge to connect with others who “get it.”I’d love to hear what resonated with you from this conversation? Please reach out and let me know!  Email the team and me directly: [email protected] more about our special collaboration partner for this series: The Southern CMORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutFEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 352: Science-backed ways to navigate the hardest part of goals with motivation expert Ayelet FishbachGuest: Ayelet Fishbach, PhD, award-winning Professor of Behavioral Science at the University of Chicago Booth School of Business and author of "Get It Done."THIS WEEK'S TOPIC:Are you feeling your motivation start to wane as January rolls along? You’re not alone! This week we dig into strategies for closing the gap between the goals you set…and actually reaching them—especially when the excitement has worn off, and you find yourself slogging through the “messy middle.” Laura’s guest is renowned motivation expert Ayelet Fishbach, whose research and best-selling book, “Get It Done,” offer practical, research-backed actions you can take starting today.We discuss why the middle phase of goal pursuit feels the hardest, what science says about willpower (hint: it’s not your best strategy), how to build a support system that genuinely works, and how to recover from setbacks without the self-blame spiral. Whether your goal is health, business, family, or anything else, this episode is about designing motivation that works with your busy life (not against it!).ABOUT THIS WEEK’S GUEST:Ayelet Fishbach is one of the world’s leading experts on the psychology of motivation and goal pursuit. As a professor at Chicago Booth, she’s earned numerous awards for her work and carved a reputation for translating academic insights into actionable takeaways for daily life. Her book “Get It Done: Surprising Lessons from the Science of Motivation” is a practical guide to picking the right goals, making progress visible, and reframing struggles as valuable information—not signs of failure.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:WHY THE “MESSY MIDDLE” IS SO HARD:Professor Fishbach explains why enthusiasm fades midway through a goal, and what to do about it.STRATEGIES BEYOND WILLPOWER: You actually DON’T need to “try harder”. Find out how designing your environment and finding the “easy way” is more effective than muscling through.THE POWER (AND LIMITS) OF ACCOUNTABILITY: How to set up social support that’s encouraging, not controlling, and what makes for feedback that pushes you forward rather than making you want to give up.TURNING SETBACKS INTO STEPPING STONES: Why anticipating setbacks (rather than being surprised by them!) is crucial, and how to recover when you inevitably hit an obstacle.RETHINKING INCENTIVES & SELF-CONTROL: The surprising downsides of rewards and how to keep your “big why” front and center so incentives support (not sabotage) your purpose.TEMPTATIONS AND LONG-TERM SUCCESS: How to outsmart temptation by changing how you frame decisions and the best way to strengthen your “goal muscle.”INTRINSIC MOTIVATION: The most important (and overlooked) predictor of whether you’ll stick with your goals, plus actionable ideas to make your resolutions more appealing and achievable in everyday life.There’s so much wisdom and encouragement in this conversation. As Laura and Ayelet candidly share (even the expert doesn’t always hit her own goals perfectly!), you’ll come away better equipped to navigate your own journey...one intentional, realistic step at a time.Be sure to share what resonated with you most! Connect with us via the links below.FEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!MORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutNote: She Said/She Said Podcast is a weekly production of She Said/She Said Media

Show NotesEpisode 351. A Better Way To Measure Success: Setting Goals That Help You ThriveGuest: Solo episode with host Laura Cox KaplanTHIS WEEK’S TOPIC: Ever find yourself wondering if your accomplishments should be more impressive, profitable, or visible, even when you love the work you’re doing? This week, Laura Cox Kaplan tackles the often quiet, persistent pressure to prove the worth of our efforts and makes the case for redefining success on our own terms. Drawing on personal experiences, including her transition out of a high-powered corporate role and her journey building She Said/She Said Podcast, Laura explores how goal-setting, identity, and thriving are deeply intertwined, especially during big transitions.In this thought-provoking solo episode, Laura helps you wrestle with questions such as:Are your goals truly serving your well-being…or are they quietly turning into verdicts on your worth?How can you tell the difference between a stretch goal that helps you thrive and one that turns your passion into a pressure cooker?And what does it mean to design goals that align with your current season of life, not just your resume or past milestones?Packed with practical reflection prompts, this episode invites you to rethink the rules of goal-setting, evaluate what drives your ambition, and give yourself permission to thrive, not just achieve.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:WHY WE FEEL THE NEED TO JUSTIFY OUR PASSIONS:Laura shares her own inner dialogue when asked, “What are you hoping to accomplish with this podcast?” and breaks down why these seemingly innocent questions can feel so loaded.GOAL-SETTING THROUGH DIFFERENT LIFE SEASONS: Whether you’re in a survival mode or entering a new chapter, your goals (and your approach to them) should adapt to fit your real life.DIFFERENCE BETWEEN STRETCH GOALS AND “STRAIN” GOALS: Discover how to tell if your stretch goal is supporting your growth, or wearing you down.IDENTITY & MILESTONES: How attaching your identity to measurable outcomes can blur the lines between achievement and self-worth.FRAMEWORK FOR REASSESSING YOUR GOALS:Laura shares concrete questions and strategies for examining if your goals bring energy, joy, and meaning or simply drain you.REDESIGN GOALS TO SUPPORT YOUR THRIVING: Learn how to pivot and reframe your ambitions for greater alignment and fulfillment.THE ROLE OF SEASONAL CONTEXT: Why it’s so important to determine whether your goals match your current life circumstances, not just old scripts or cultural expectations.There’s so much wisdom, practical advice, and honest reflection in this episode. You’ll come away better equipped to design goals that support your growth, not just your résumé.A FEW REFLECTION PROMPTS FROM THIS EPISODE (for your journal or next coffee chat!):Does this goal bring me energy or drain it?Am I doing this out of joy and curiosity, or out of fear and comparison?If I didn’t tell anyone, would I still want to pursue this goal?Is my definition of success evolving with my life season, or is it stuck in old rules?FEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!BE SURE TO CHECK OUT SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutNote: She Said/She Said Podcast is a weekly production of She Said/She Said Media

SHOW NOTESStop Making Your Setbacks Your IdentityEpisode 350Host: Laura Cox KaplanTHIS WEEK’S TOPIC:It’s the second week of January, and while you may still be motivated by those fresh New Year goals, life is starting to get busy, and maybe a little messy. Have you ever missed a workout, deviated from your plan, or slipped up at work and immediately thought, “This is who I am. I always fall off”? You’re not alone. In this episode, Laura Cox Kaplan dives into the links between our setbacks and our self-identity. Rather than obsessing about “fixing your goals,” she explores how to change the stories you attach to your slip-ups, so you can reset, recover, and thrive no matter what life throws at you.This episode unpacks research-backed strategies for reframing setbacks, discusses why the “messy middle” of pursuing any goal is so normal (and necessary!), and delivers powerful, actionable tips to return to your goals without letting one rough week define you. If you’re tough on yourself when you “fall off track,” don’t miss this empowering pep talk.WHAT YOU’LL LEARN IN THIS EPISODE:THE DIFFERENCE BETWEEN A SETBACK AND AN IDENTITY STORY:Discover why experiencing a slip and internalizing that slip are two entirely different things.HOW THE MESSY MIDDLE FUELS PROGRESS (NOT FAILURE):Learn why feeling stuck, unmotivated, or unsure is often a normal, healthy sign you’re actually doing hard, meaningful work.RESEARCH-BACKED FRAMEWORKS TO SUPPORT YOUR GOAL JOURNEY:Laura shares insights from psychologists like Daphna Osserman on identity-based motivation, and ideas like “possible selves” from Hazel Markus and Paula Nurius to help you see setbacks as data, not verdicts.THE POWER OF LANGUAGE AND SELF-COMPASSION:Discover how shifting from negative labels to empowering ones can spark resilience and sustainable growth.PRACTICAL TOOLS TO RESET FASTER:Implementation intentions (also known as “if-then” plans), growth mindset reframes, and asking “am I backsliding or am I building?” will help you bounce back with less self-criticism.WHY IT’S IMPORTANT TO PRACTICE (NOT PERFECT) YOUR GOALS:Laura explains how practicing your word of the year and celebrating small wins builds true self-influence and the resilience needed to thrive.THERE’S SO MUCH INSIGHT AND ENCOURAGEMENT IN THIS EPISODE!If you struggle with inner criticism after a setback, these ideas will help you reset your narrative, reset your plan, and celebrate who you are becoming, not just what you do. Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.RESOURCES & LINKS:Previous episode on scaffolding your goals: Episode 349Laura’s free downloadable workbook with more than 100 reflection prompts: lauracoxkaplan.comCarol Dweck’s book “Mindset” Kristin Neff’s research on self-compassionLOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTES Episode 349: New Year Reset: Building Scaffolding for Your GoalsHost: Laura Cox KaplanTHIS WEEK'S TOPIC: It’s a fresh start—welcome to 2026! Like so many of us, Laura Cox Kaplan is armed with a brand new planner, a stack of favorite notebooks, and big ambitions for the New Year. But after years of goal setting, she’s learned that dreaming big isn’t enough. To reach the finish line, we need more than good intentions; we need the right scaffolding around our goals to make them achievable—even when life gets chaotic.In this episode, Laura shares her personal beginning-of-year reset process which includes a blend of reflection prompts, traditions, and practical strategies to build the kind of momentum that helps embed your goals deeply into your daily life. Whether you’re excited for a clean slate or overwhelmed by the pressure of starting anew, this episode will help you turn resolutions into results by connecting your intentions to what truly matters.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:The Critical Importance of Goal Scaffolding: Most goals don’t fail simply because you quit. They may lack stable support to anchor your intentions.Year-End Review Made Actionable: Laura walks you through her process for reviewing the past year to mine for clues about moments that mattered most, progress, setbacks, and the patterns you want to either keep or leave behind.Laura Shares Eight Dimensions for Reflection: Awareness, Intention, Mindset, Relationships, Engagement / Flow, Meaning, Accomplishment / Progress, Wellbeing / Positive Emotion, and how these categories map to scientifically-proven keys for flourishing.Three Simple Questions That Change Everything: What do I want to keep? What do I want to release? What do I want or need to create more of?Choosing Your Word of the Year: Learn best practices for picking a meaningful “Word of the Year” that guides your practice, not just the outcome. Laura shares her choices for 2026: Alignment and Discernment.Practical Anchoring Techniques: How to use your daily habits (like your morning coffee or closing out the day) to anchor your word in your life, and weekly check-ins to realign when you drift.Don’t forget to download Laura’s Complimentary Reflection Workbook! It’s filled with 100+ prompts based on last year’s episodes. You likely don’t need an extreme life overhaul. With a few simple practices, routines, and self-checks, you can start where you are and build momentum for 2026. Don’t forget to share your word of the year, your feedback, and what you discover as you go through this process!LOOKING FOR MORE SHE SAID/SHE SAID?All episodes and content are available here: She Said/She Said PodcastMORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutFEEDBACK & COMMUNITY:Which part of this episode resonated with you most? What’s your biggest goal for 2026? We’d love to hear! Contact us using the links below.LET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCAST Love the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!She Said/She Said Podcast is a weekly production of She Said/She Said Media.She Said/She Said Podcast Reflection Worksheet