Episode 1187: Transform Your Product Launch with These Proven Strategies

Discover how you can skyrocket your product's success with the right launch strategy in today's rapidly changing digital world.   In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Jeff Walker, Creator of Product Launch Formula, who has helped generate tens of billions of dollars in product sales, guiding entrepreneurs, coaches, and creators to success. With the rise of AI and digital tools, Jeff discusses how his methods are evolving to stay ahead in an increasingly competitive market, offering insights into how you can make your next product launch a game-changer.   Key Takeaways: → How AI is reshaping the way content is created and marketed in product launches. → The difference between traditional infomercial-style selling and modern, relationship-based launches. → Why focusing on authenticity and human connection is more important now than ever in the age of AI. → Proven strategies to overcome skepticism in today’s content-saturated market. → How to start a product launch on a shoestring budget with tools that are free or low-cost.   Jeff Walker, Creator of Product Launch Formula, has helped generate tens of billions of dollars in product sales, guiding entrepreneurs, coaches, and creators to success. With the rise of AI and digital tools, Jeff discusses how his methods are evolving to stay ahead in an increasingly competitive market, offering insights into how you can make your next product launch a game-changer.   Connect With Jeff:   Website Instagram X Facebook   Learn more about your ad choices. Visit megaphone.fm/adchoices

How can your mindset be either your greatest asset or your biggest liability?   In this episode of Sharkpreneur, Seth Greene interviews Lee Milteer, an Entrepreneur, Visionary, Best-Selling Author, and Intuitive Business Mentor, who talks about the vital role of mindset in entrepreneurship. Lee shares powerful insights on overcoming fear-based thinking, building confidence, and shifting your energy to create the life and business you desire. From her early experiences of resilience after tragedy to her successful strategies for turning negative thoughts into practical actions, Lee highlights the importance of mental, physical, emotional, spiritual, and financial energy in achieving lasting success. Discover how you can change your mindset and break free from limiting beliefs to unlock your true potential.   Key Takeaways: → How to overcome fear, doubt, and imposter syndrome. → How to interrupt the pattern of thinking negatively. → The five types of energy and how they influence our success. → The importance of controlling your mental, emotional, and financial energy. → How intuition and decision-making go hand in hand.   Lee Milteer is an internationally known and celebrated Entrepreneur, Visionary, best-selling author, Award-winning Professional Speaker, TV Personality, and Intuitive Business Mentor. Lee provides business and success advice and resources to nearly 250,000 people around the world.   Connect With Lee: Website X Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re an eCommerce brand trying to scale on Amazon or Walmart, you can’t afford to miss this episode.   In this episode of Sharkpreneur, Seth Greene interviews Will Haire, the CEO and Co-founder of BellaVix. This full-service marketplace marketing agency helps direct-to-consumer retail brands scale aggressively on platforms like Amazon and Walmart. With extensive experience in strategic planning, implementation, and tactical execution of marketing strategies, Will has led channel growth strategies and achieved revenue and margin goals for companies such as Instant Pot, Pyrex, Derma E, Think, and Outward Hound. He is passionate about helping brands achieve category domination and is dedicated to providing world-class customer service and results.   Key Takeaways: → The biggest mistakes eCommerce brands make. → The secret to successfully negotiating your brand on Amazon. → Why controlling your brand registry is key to protecting your listings. → The role of product margins in scaling on Amazon and Walmart. → How Walmart’s seller platform compares to Amazon.   Will Haire is the CEO and Co-founder of BellaVix, a full-service marketplace marketing agency that helps direct-to-consumer retail brands scale rapidly on platforms like Amazon and Walmart. With extensive experience in strategic planning, implementation, and tactical execution of marketing strategies, Will has led channel growth initiatives and met revenue and margin targets for companies such as Instant Pot, Pyrex, Derma E, Think, and Outward Hound. He is passionate about helping brands achieve category dominance and is dedicated to delivering world-class customer service and results.   Connect With Will: Website X Facebook Bellavix LinkedIn Will Haire LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine getting paid for everything you already do on your phone — now it’s possible.   In this episode of Sharkpreneur, Seth Greene interviews Dan Novaes, co-founder and CEO of Mode Mobile, who is transforming our perspective on smartphones and passive income. With over 50 million users, Mode Mobile is revolutionizing the mobile industry with its EarnPhone, enabling users to convert everyday activities like playing games, shopping, or charging their phones into actual income. From beginning by selling discounted polo shirts to developing an operating system that powers the Earn Phone, Dan’s journey is characterized by pivots, lessons, and rapid growth, demonstrating that with the right mindset, you can build a business that truly benefits consumers.   Key Takeaways: → How Mode Mobile’s users are paid for daily smartphone activities. → The secret behind Mode Mobile’s exponential growth. → Why Mode Mobile targets budget-conscious consumers in emerging markets. → The challenges and rewards of crowdfunding and raising nearly $60 million. → How Mode Mobile is helping consumers earn and save money daily.   Dan Novaes is the Co-Founder and CEO of Mode Mobile, a company reshaping how people interact with technology. Under his leadership, Mode Mobile achieved a 32,481% revenue increase from 2019 to 2022 and secured the top position in Software on Deloitte’s Technology Fast 500 List. The company’s flagship product, the Mode EarnPhone, enables users to earn passive income through everyday activities, with over 2 million five-star reviews and more than $325 million earned by users globally.   Connect With Dan: Website X   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you believe college costs are non-negotiable—or that you can’t haggle with a university—this episode will change everything.   In this episode of Sharkpreneur, Seth Greene interviews Paul Celuch, Co-Founder of College Assistance Plus, and John Decker, a Founding Director of Every Student Sent. They are dedicated to helping families lower student debt, secure better college offers, and guide students toward purpose-driven careers. With experience in executive leadership, nonprofit work, and real-world college admissions strategies, Paul and John have created a proven system to help families navigate the college process from start to finish—without overspending. From uncovering little-known negotiating tactics to preparing students for interviews that win scholarships, they assist families in not just getting in—but graduating with a degree, a clear direction, and minimal debt.   Key Takeaways: → Why impersonal financial aid offers are just a starting point. → How understanding the business of college leads to better offers. → The critical importance of choosing a major before choosing a school. → What colleges don’t tell you about how they fill class gaps. → Why GPA and essays matter less than you think in the negotiation process.   Paul Celuch is a seasoned sales and marketing executive with over 15 years at IBM and successful leadership roles at MCI Telecommunications, Rochester Telephone, Intermedia Communications, Coyote Technologies, and Mpower. With 20 years in telecommunications, Paul also served as President, CEO, and Co-Owner of Lanier Office Equipment in Western NY, and operated his own Executive Search firm. In 2004, he co-founded College Assistance Plus to help families minimize college costs, assisting over 6,000 students nationwide. Paul is also an active community leader, serving as a Deacon at Lima Baptist Church and President of the Board at Lima Christian School. He has been a member of the Parent Boards at Messiah College and Gordon College.   John Decker is a business development professional with over 16 years of experience at College Assistance Plus, where he helps families prepare financially and strategically for college. With a background in aerospace and fiber optics, John worked at top companies like Lockheed Martin and Philips for 27 years, holding roles such as Contract Manager, Product Manager, and Director of Business Development. A graduate of Syracuse University, John is a founding director of the nonprofit Every Student Sent, which helps students start college with purpose and support. He is also a past president of the Businessmen’s Fellowship chapter in Syracuse. John lives in Syracuse, NY, with his wife, three children, and eight grandchildren.   Connect With Paul and John: Website LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever achieved everything you were “supposed to” and still wondered, Is this all there is? This episode is for you.   In this episode of Sharkpreneur, Seth Greene interviews Markus Neukom, a Leadership Executive Coach & Business Strategist, who is an executive mentor and transformational guide who helps high achievers break through impostor syndrome, reconnect with purpose, and live their legacy in the present, not just leave one behind. After years as a business consultant and coach, Markus shares that most success-driven individuals don’t need more strategies—they need to reconnect with who they really are. His process, rooted in what he calls stillness, helps clients remove the noise of expectations and rediscover their original design—so they can operate from coherence, not confusion.   Key Takeaways: → The core difference between silence and stillness. → What it means to live your legacy now, not just leave one behind. → How high performers can lose purpose after massive success. → The danger of misdiagnosing your own challenges. → What stillness reveals that meditation can’t.   Markus Neukom is a leadership executive coach, business strategist, and former HR executive. With over twenty years of experience, Markus specializes in helping tech leaders, board members, and venture capitalists who feel "stuck" to move beyond technical skills into decisive, visionary leadership. His coaching programs, especially his L.E.A.P.S. Leadership Playbook, have helped many leaders overcome imposter syndrome, grow their businesses, and build transformative cultures.   Connect With Markus: Instagram Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

If your financial plan requires you to wait 30 years to enjoy life, it's time for a serious upgrade. In this episode of Sharkpreneur, Seth Greene interviews Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, who is the host of the Money Ripples Podcast, with nearly 1,000 episodes helping people build real, work-optional lives. A former financial advisor turned rebel investor, Chris retired at 28 using passive income strategies—only to rebuild again after the Great Recession taught him what absolute financial independence takes. Now he helps business owners and professionals ditch traditional advice, free up trapped capital, and create multiple income streams that support freedom today, not decades from now. Key Takeaways: → Why locking money away in 401(k)s and IRAs is often a mistake. → How business owners can leverage cash flow for growth and freedom. → The power of nurturing leads through long-form content like podcasts. → Learn the biggest financial myths that keep entrepreneurs broke. → How Money Ripples’ mission is to create work-optional lives. Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is a leading authority on teaching entrepreneurs and professionals how to make their money work for them today. Chris has used his knowledge not once, but twice, to become financially independent—where his passive income exceeds his expenses and he paid off his $1 million debt after the last recession without declaring bankruptcy. He has been featured in US News, CNN Money, Entrepreneurs on Fire, and Bigger Pockets. He has a proven track record with his company, Money Ripples, of helping clients achieve quick financial results. In fact, his personal clients have increased their cash flow by nearly $300 million over the last 12 years. Connect With Chris: Website Instagram TikTok X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

If leadership feels like herding cats in a storm, this episode provides the system to help you regain control—without burning out.   In this episode of Sharkpreneur, Seth Greene interviews Daryl D. Black, Leadership Architect at DarylDBlack.com. Daryl brings over thirty years of experience in emergency response, project management, and executive coaching to the challenge of leading in chaotic, high-stakes environments. Drawing on his background in search and rescue and his work with companies ranging from $10 million to $4.8 billion in revenue, Daryl shares his Order of Chaos framework: a powerful system that helps leaders master themselves, increase productivity, and build autonomous, high-performing teams. Whether you're a founder growing quickly or an executive experiencing burnout, Daryl’s practical strategies provide a blueprint for leading with clarity, calm, and impact.   Key Takeaways: → Why self-mastery is the foundation of outstanding leadership. → How to reduce feeling overwhelmed and increase clarity under pressure. → Why your technical skills won’t scale with your business. → How to use the 1-3-1 method for decision-making and upward delegation. → The importance of clearly defined roles, expectations, and communication standards.   Daryl D. Black is a Leadership Architect, personal development coach, and the creator of the IMPACT leadership programs. With over 30 years of experience in senior crisis leadership and project management, Daryl's mission is to provide leaders with practical guidance to enhance their leadership skills, improve their mindset, grow their influence, and maximize their impact. He is also the host of the Lead From the Inside Out podcast and the author of several influential works. As a father to Hunter, Daryl is dedicated to helping leaders become recognized, respected, and rewarded, all while achieving the greatest results with the least effort and time. Through his coaching and programs, Daryl empowers leaders to unlock their potential and increase their income.   Connect With Daryl: Website LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how Shoppable technology is changing online shopping, creating a seamless commerce experience across platforms and ad spaces.   In this episode of Sharkpreneur, Seth Greene speaks with Heather Udo, the founder of Shoppable, who is transforming e-commerce with innovative checkout technology that lets brands and publishers create shoppable experiences everywhere. Heather shares how Shoppable came from her frustration as a consumer, aiming to cut down the 15-20 clicks usually needed to buy a product online. With more than 500 million products integrated into Shoppable’s system, her company is leading the way toward a seamless, one-click shopping experience on social media, publisher sites, and beyond.   Key Takeaways: → Shoppable technology removes the need for multiple clicks between discovery and purchase. → Shoppable has a patented checkout system that simplifies online shopping, making it more efficient. → Shoppable works with brands, publishers, and content creators to offer seamless commerce solutions. → By integrating product catalogs and checkouts, Shoppable enhances customer purchase journeys. → Shoppable uses technology to create social media ads that lead to higher conversions.   Heather Udo is the founder and CEO of Shoppable, as well as an entrepreneur and business coach. She started Shoppable 13 years ago. Shoppable provides e-commerce infrastructure that enables brands, retailers, creators, and publishers to create innovative commerce experiences—anywhere.    Connect With Heather: Website Instagram TikTok LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to learn about the marketing strategies that powered one of the most successful political campaigns, with lessons that can be applied to any business?   In this episode of Sharkpreneur, Seth Greene speaks with Jack Turk, the World’s Fastest Copywriter, who uses his extensive experience with industry leaders to share key marketing insights from the 2024 Trump campaign. Jack unveils the 47 "Trump-tested hacks" that form the foundation of his new book, "Mega Marketing Secrets." He discusses the power of fun in marketing, how to build an omnipresent brand, and how entrepreneurs can use these lessons to accelerate growth.   Key Takeaways: → How to find and serve the right audience to build a thriving business. → The importance of controlling the narrative in your marketing. → How to quickly implement marketing strategies for fast results. → The power of working with a team and expanding your reach. → The role of copywriting in creating compelling, profitable marketing campaigns.   Jack Turk, known as the World’s Fastest Copywriter, helps small business owners, entrepreneurs, and thought leaders write faster, better, and more effectively. With a passion for eliminating the fear of the blank page, Jack empowers his clients to find their unique voice and craft compelling sales copy that delivers results. Drawing on decades of experience and a proven process, he guarantees his clients can quickly produce powerful messaging that connects with the people who need their products and services most.   Connect With Jack: Website Learn more about your ad choices. Visit megaphone.fm/adchoices