1092: Marketing Mastery: Chick-fil-A’s Rise from Fast Food to Global Phenomenon with Steve Robinson

Katherine Miller is an attorney on a mission to change how people divorce and help them divorce with dignity. She is the founder of the Miller Law Group and a Director and Trainer with the Center for Understanding in Conflict. She has been working in the field of family law for more than 35 years as a mediator as well as an advocate. Listen to this informative Sharkpreneur episode with Katherine Eisold Miller about transforming the divorce process. Here are some of the beneficial topics covered on this week’s show: - How negotiation skills in divorce proceedings are crucial to creating win-win outcomes. - Why mediation can be a more productive way to handle family law cases. - How it’s a misconception that divorce has to be an "Armageddon" style event. - What makes divorce an opportunity for personal growth and reflection. - Why empathy plays a role in resolving disputes in a divorce. Connect with Katherine: Website: https://miller-law.com/ X: @millerlaw_ny Instagram: @millerlaw_ny Facebook: https://www.facebook.com/MillerLawGroupNY LinkedIn: https://www.linkedin.com/company/2945754 Links Mentioned: https://www.miller-law.com/ https://understandinginconflict.org/ https://www.amazon.com/New-Yorkers-Guide-Collaborative-Divorce/dp/0692496246 Learn more about your ad choices. Visit megaphone.fm/adchoices

Brewing Success: Energizing the World with Bizzy Coffee – The Sharkpreneur podcast with Seth Greene Episode 1094 Alex French Alex French is an innovative thought leader, early adopter, and disruptor in all things consumer brands. Where others see challenge and hardships, Alex sees an opportunity to innovate, disrupt, and accelerate new ideas. With passions and expertise in health and wellness, food and beverage, technology, and the millennial consumer, Alex has had the opportunity to consult, lead teams, and launch businesses within the food and beverage industries. Listen to this informative Sharkpreneur episode with Alex French about creating a fast-growing cold brew brand. Here are some of the beneficial topics covered on this week’s show: - How identifying a personal pain point led to Bizzy Cold Brew and its product market fit. - Why understanding and engaging with your customers is crucial for your business. - What strategies a company can use to differentiate itself in a competitive market. - How to overcome the challenges of a consumer-packaged goods (CPG) brand. - What marketing campaigns helped Bizzy Cold Brew increase brand awareness. Connect with Alex: Instagram: @bizzycoldbrew Facebook: https://www.facebook.com/bizzycoldbrew LinkedIn: https://www.linkedin.com/in/alexjfrench/ Links Mentioned: https://www.bizzycoldbrew.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Wilson Zehr is the founder of Zairmail, a company revolutionizing direct mail services by making mailing campaigns as easy as sending emails. Wilson is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career. Listen to this informative Sharkpreneur episode with Wilson Zehr about the evolution of direct mail marketing and how Zairmail makes it more accessible for businesses of all sizes. Here are some of the beneficial topics covered on this week’s show: - Why integrating traditional mail with modern technology helps marketing campaigns - What types of businesses benefit from using direct mail as a tool for businesses - How Zairmail can help your business save time and money with software leveraging - Why using first-class stamps and color in direct mail can increase engagement rates - How Zairmail’s Speedy app simplifies the mailing process for even single letters Connect with Wilson: Website: https://www.zairmail.com/ LinkedIn: https://www.linkedin.com/in/wilsonzehr/ Links Mentioned: https://www.zairmail.com/speedy Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Robinson, former Chief Marketing Officer for Chick-fil-A, is the Chief Marketing Officer of S Robinson Consulting. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company's growth from 184 stores and $100 million in sales to over 2,100 stores and $6.8 billion in annual sales. Listen to this informative Sharkpreneur episode with Steve Robinson about his journey at Chick-fil-A, the challenges of growing a fast-food brand, and the strategies that led to Chick-fil-A's success. Here are some of the beneficial topics covered on this week’s show: - How valuable a marketing department can be when growing a business - Why it is critical to move from transaction-focused to brand-focused marketing - What goes into brand building and defining a corporate purpose - How Chick-fil-A developed its unique operator model that impacts service quality - What role iconic campaigns, like "Eat Mor Chikin", play in brand recognition Connect with Steve: Guest Contact Info LinkedIn: https://www.linkedin.com/in/srobinsonconsulting Links Mentioned: https://srobinsonconsulting.com/ https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/ref=sr_1_fkmrnull_1?crid=2S490OI1JNM5&keywords=covert+cows+and+chick-fil-a&qid=1553123926&s=gateway&sprefix=covert+cows+and%2Caps%2C134&sr=8-1-fkmrnull Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Preston is the founder and host of The Money Guy Show and Managing Partner and co-founder of Abound Wealth Management. He started podcasting as a passion project in 2006 out of pure excitement to share the good news of financial strategy with the masses. Fast forward to today, and The Money Guy Show is its own enterprise, helping millions of individuals build wealth and own their time. When he’s not busy making the wonderful world of finance accessible to the public, you can find him spending time with his wife and two daughters, watching the latest movies, traveling with family and friends, and cheering for the University of Georgia Bulldogs. Listen to this informative Sharkpreneur episode with Brian Preston about the secrets to financial planning success. Here are some of the beneficial topics covered on this week’s show: - How crucial it is to work with a financial advisor who has successfully applied their methods - Why giving away valuable information for free builds trust and creates an abundance cycle - How everyone should have access to financial education - How forced financial scarcity is a strategy to automate saving and investing to avoid lifestyle inflation - How there is a psychological aspect to spending and saving and why clients should find joy in their expenditures Connect with Brian: Guest Contact Info X: @moneyguyshow Instagram: @moneyguyshow Facebook: facebook.com/themoneyguyshow Links Mentioned: aboundwealth.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kelly Resendez is an executive at Good Leap, a leading solar financing company, and a co-owner of Go Abundance Women, a mastermind community for ambitious female business owners and leaders. Listen to this informative Sharkpreneur episode where Kelly Resendez discusses the origins and mission of Go Abundance Women, the importance of mindset in personal and professional growth, and the challenges faced by female entrepreneurs. She shares insights on maintaining work-life balance and overcoming self-sabotage Here are some of the beneficial topics covered on this week’s show: - Why vulnerability, accountability, and support are vital for female entrepreneurs - What type of value you can gain from joining a Mastermind community - How much mindset impacts growth and abundance in your life - Why you need to practice having a positive mindset in order to see results - Why having a vision can help you accomplish everything you want in life Connect with Kelly: Website: https://kellyresendez.com/ Instagram: https://www.instagram.com/kelly_resendez/ Facebook: https://www.facebook.com/kellyresendezofficial/ LinkedIn: https://www.linkedin.com/in/kellyresendez Links Mentioned: https://gobundancewomen.com/ https://www.downloadthepod.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Live Abundantly: The Path to Spiritual and Financial Success The Sharkpreneur Podcast with Seth Greene Episode 1089 Guest: Preston Smiles Preston Smiles is an abundance coach and spiritual coach who helps people step into their most abundant life and heal their trauma. He is a best-selling author, podcaster, and has hundreds of thousands of followers on social media with millions of views on his life-changing content. Listen to this informative Sharkpreneur episode with Preston Smiles about achieving abundance and healing trauma. Here are some of the beneficial topics covered on this week’s show: - Why deciding change is possible is the first step toward transformation and alignment - Why failure stems from bodies holding onto fear, scarcity, and trauma - How to upgrade your infrastructure to handle and sustain abundance - What practical steps you can take to build a somatic body to sustain abundance - How Preston's approach helps overcome limitations and achieve true abundance Connect with Preston: Website: https://prestonsmiles.com/ Instagram: https://www.instagram.com/prestonsmiles/ Facebook: https://www.facebook.com/PrestonSmilesSpeaks LinkedIn: https://www.linkedin.com/in/prestonsmiles/ Links Mentioned: https://bridgemethod.org/ https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878 https://prestonsmiles.com/book Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt DiMaio is an expert in learning strategies and memory techniques, known for his engaging presentations that empower individuals to master their learning process and retain information effectively. Listen to this informative Sharkpreneur episode with Matt DiMaio about enhancing your learning skills and utilizing memory techniques to achieve your personal and professional goals. Here are some of the beneficial topics covered on this week’s show: -How to learn things quickly and effectively and understand how you learn best -Why you should break down learning practices into digestible steps to improve absorption at any age -What one of the biggest misconceptions about memory improvement is -Why overcoming common obstacles leads to effective learning -How DiMaio's methods have made a profound impact on individuals across various professions, enhancing their learning and memory capabilities Connect with Matt: Website: http://www.BeSmarterFaster.com YouTube: https://www.youtube.com/BeSmarterFaster Instagram: @besmarterfaster LinkedIn: https://www.linkedin.com/in/mattdimaio/ Links Mentioned: http://AnIncredibleMemory.com http://amazon.com/author/mattdimaio Learn more about your ad choices. Visit megaphone.fm/adchoices

Joseph Frost is an influential speaker, visionary thinker, and accomplished entrepreneur. With his innovative fractional and decentralized leadership model, Joe is reshaping the future of work. As the co-founder of yorCMO, he is dedicated to creating the ultimate platform for Chief Marketing Officers (CMOs) to provide impartial marketing expertise to all clients. Listen to this informative Sharkpreneur episode with Joseph Frost about how fractional CMOs are changing the business landscape. Here are some of the beneficial topics covered on this week’s show: - How many businesses hit a growth ceiling because they lack strategic marketing skills. - Why business owners should avoid relying on tactical marketers or biased agency strategies. - How the fractional model offers an affordable solution for businesses needing high-level strategic guidance. - Why word-of-mouth and referral-based marketing is important for professional services. - How yorCMO acts as the first strategic marketing leader for its clients, setting the foundation for future growth. Connect with Joseph: Guest Contact Info X @yorCMO Instagram @yor.cmo Facebook facebook.com/yorcmo LinkedIn linkedin.com/company/yorcmo Links Mentioned: yorCMO.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kurt Luidhardt is an entrepreneur, investor and business leader. Together with his wife Kristen, he's founded a dozen companies and profitably exited three of them. Kurt is currently the CEO and co-founder of The Prosper Group, a leading digital agency in Republican politics that he started with his wife in 2006. His midwestern values of hard work and service have helped him establish relationships with a diverse range of clients, including dozens of Governors and US Senators, as well as the last three Republican presidential candidates. The Prosper Group has also worked with international brands, including car manufacturers, pharmaceutical companies, and in professional sports. Under Kurt's leadership, The Prosper Group has earned several accolades, including being named one of Inc Magazine's 500 Fastest Growing companies in 2019. The Prosper Group has won over three dozen advertising awards from the American Association of Political Consultants and Campaigns and Elections Magazine. Over the last 5 years, his company has also worked internationally on political campaigns or in advocacy in Mexico, Brazil, Ireland, and Brussels. In addition to his work with The Prosper Group, Kurt and Kristen founded Mustard Seed Interactive, a data company supporting direct marketing campaigns in the financial services, non-profit, and consumer product sectors. They also provide venture capital to political technology firms and invest in multi-family real estate. Listen to this informative Sharkpreneur episode with Kurt Luidhardt about reaching conservative consumers. Here are some of the beneficial topics covered on this week’s show: - How people can leverage digital marketing to engage politically motivated donors and consumers. - Why customers want to support businesses that align with their values. - How strategic targeting to a specific audience can help boost your sales. - Why it’s important for politicians of all ages to use the internet for their campaigns. - How rigorous process optimization allows large-scale operations to act more efficiently. Connect with Kurt: Guest Contact Info X @theprospergroup Facebook facebook.com/ProsperGroup LinkedIn linkedin.com/company/prosper-group-corp Links Mentioned: prospergroupcorp.com Learn more about your ad choices. Visit megaphone.fm/adchoices