Look beyond the value of the click - with Antonella Villani from Assembly
2/12/2021
0:00
15:04
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Why isn’t measuring clicks enough?
What is better than clicks?
What about early funnel traffic that clicks then comes back?
Does this mean that SEOs should be having a greater focus on bottom of funnel traffic?
Should SEOs be agreeing attribution models with their clients before proceeding?
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