Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
29/4/2024
0:00
16:21
Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.
Discussion points include:
Why has SEO been traditionally been considered a marketing channel?
Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams?
How should a company change their focus from "SEO as a marketing channel" to "SEO as a strategic business lever"?
Altri episodi di "SEO in 2024"
Non perdere nemmeno un episodio di “SEO in 2024”. Iscriviti all'app gratuita GetPodcast.