Inside Les Deux’s data playbook

This is the first episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through and reduce overstock.In this conversation, Konrad Olsson speaks with Morten Kristiansen, Chief Commercial Officer at the Danish fashion brand Les Deux, about how the company builds its growth on close retailer relationships, a trusted “mothership” of data, and pragmatic technology adoption — and why relying too heavily on data alone can be a mistake.Host:Konrad Olsson, Editor-in-Chief and Founder, Scandinavian MIND--Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newsletters Hosted on Acast. See acast.com/privacy for more information.

We speak with Fashionlab co-founder Lisa Bagge about how AI is changing image production in fashion — from e-commerce photography to campaigns — and how it can help brands move faster while reducing returns and overproduction.We discuss how brands are adopting new tools across their workflows, from product pages to lookbooks, and how smaller labels can now produce high-quality visuals with limited resources.Hosted by: Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newsletters Hosted on Acast. See acast.com/privacy for more information.

At Transformation Conference Stockholm, C&A and Markmi shared how AI-driven pricing helps fashion retailers optimise markdowns, protect margins, and adapt faster to changing market conditions.In this conversation, we speak with Laurent Mainil, Founder of Markmi, and Markus Krenn, Head of Commercial Planning & Operations at C&A Europe, about how their collaboration uses artificial intelligence to drive sell-through and reduce overstock. The discussion explores how AI can transform pricing strategies, how large retailers adopt startup solutions, and what change management is needed to make AI work inside complex organisations.Hosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MINDLinda Pimmeshofer, Editor-at-large, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newsletters Hosted on Acast. See acast.com/privacy for more information.

As AI tools become more embedded in creative workflows, what happens to intuition, craft, and authorship? In this behind-the-scenes episode, we discuss recent articles and interviews published by Scandinavian MIND. The conversation touches on emerging design practices like vibe coding, the rise (and limits) of prompting, and why Nordic creatives continue to emphasise human-centric strategy.In this conversation, we talk about:How AI challenges the role of human intuition in design and storytellingWhy creativity is becoming a shared task between humans and machinesWhat brands and creatives must do to stay relevant in an age of algorithmic discoveryWith:Konrad Olsson, Editor-in-Chief and FounderErik Olofsson-Havikko, Co-Founder and Creative DirectorLouise Holmström, Editorial Assistant—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newsletters Hosted on Acast. See acast.com/privacy for more information.

We revisit a panel from the latest Transformation Conference in Copenhagen, where we spoke to three industry leaders shaping how fashion brands and retailers use data to improve planning, reduce waste, and boost profitability We speak with:Anna-Karin Holck, Country Retail Manager, Bestseller.Morten Kristiansen, CCO, Les Deux.Daniel Di Benedetto, Regional Director Euro North, Centric SoftwareIn this conversation, we talk about: Why localisation in retail is key to reducing overproduction and increasing margins.How to combine creative instinct with structured data to stay relevant in both digital and physical retail.The role of RFID and PLM systems in creating feedback loops that improve decision-making across the organisation.How generative AI can support designers and planners in improving hit rates and optimising inventory.Host: Konrad Olsson, editor-in-chief and founder of Scandinavian MINDLinda Pimmeshofer, editor-at-large, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak with Kieran Long, director of Amos Rex in Helsinki. After leading the architecture and design museum ArkDes in Stockholm and the design department at the V&A museum in London, Kieran Long now heads one of the most progressive institutions in the Nordics. Amos Rex in HelsinkiIn this conversation, recorded during Fashion in Helsinki, we talk about:Why fashion is more than clothes, it’s cultureHow museums can become spaces for self-expression and public dialogueThe impact of AI on creativity and artistic practiceLessons from working with the iconic Finnish fashion personality Minttu Vesala and staging fashion shows in public spaceHosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak with Lauren Crichton, Director of Marketing at Sana, about their recent AI Summit – one of the most important tech events in the Nordics. The event gathered leading thinkers on the global AI scene, and Lauren was at the center as the host and moderator.  In this episode we discuss:Sana’s mission of empowering knowledgeHow organisations need to foster a safe environment for AI experimentation Why writing remains a vital skill despite the rise of generative AI How creatives can play a crucial role in an AI-driven future.Hosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really take to implement data-driven sustainability? How can fashion and outdoor brands use traceability to not only comply with regulation—but to create new business models and consumer experiences? This panel explores best practices, hard-earned lessons, and the exciting potential of the Digital Product Passport.In this episode, we discuss:– How brands are piloting Digital Product Passports and integrating them with suppliers– The organisational and tech challenges of becoming data-driven– Why transparency is about more than compliance — it’s about future business value– How DPPs can enable better resale, repair, community-building, and product storytellingWe speak with:Sara M. Rakstang, Founder & CEO, RepassJohan Graffner, CEO at Dedicated, Co-Founder at Vintage & FriendsLinda Pimmeshofer, Founder, Change RetailHosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

This is the first of two episodes from our recent Transformation Talks in Stockholm. We dive into the rapidly evolving landscape of EU legislation and what it means for international fashion and textile businesses. We speak with:Hege Schøyen, Partner, Frøya VenturesStaffan Olsson, Head of Public Affairs, GS1 SwedenMagnus Nikkarinen, Senior Policy Director, Swedish Commerce (Svensk Handel) In this episode, we discuss:– The status and implications of the EU Omnibus Package for fashion brands– How sustainability reporting (CSRD) is evolving for small and medium businesses– The role of Digital Product Passports and supply chain traceability– How companies can turn compliance into commercial opportunityHosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We speak to renowned photographer and magazine editor Rankin about his latest project Faik Off, an exhibition and magazine that explores the ethical, creative, and existential implications of artificial intelligence in photography.We discussed:The making of Faik Off, a 420-page AI-powered magazine exploring art, ethics, and identity.Why Rankin describes working with AI as “dirty, exciting, and terrifying.”How AI is hallenging traditional Notions of Authorship, Taste, and CreativityThe legal minefield of AI-generated content — and why the magazine can’t be shipped outside the UK.Hosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MINDErik Olofsson Haavikko, Creative Director and co-founder, Scandinavian MIND.—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.