Start Selling: John Golden & Matt Watson on the New Rules of Social Engagement

Can a "people-first" culture really drive a $50 million valuation? According to entrepreneur Andrew Hulbert, it was his single biggest competitive advantage. In a sector notorious for low wages and high churn, Hulbert built a cleaning and facilities powerhouse by doing the opposite of his competitors: he actually cared. In this masterclass with John Golden, we break down the tactical side of empathy. Learn why Hulbert prioritized "hiring for values" over skills and how he maintained a 90% retention rate while scaling rapidly. If you are struggling to keep top talent or preparing your company for acquisition, this episode provides the strategy you need.  

There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem. Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you've broken the user's trust immediately. This message mismatch is a primary driver of high bounce rates.  

Is money a taboo topic at your dinner table? It shouldn't be. On today's show, we are joined by Gino Barbaro, best-selling author of Happy Money Happy Family Happy Legacy. Gino shares his radical approach to blending entrepreneurship with parenting. He doesn't just teach his kids about money; he invites them to the table—literally. From sitting in on calls with accountants to discussing "money trauma," Gino treats his family with the same intentionality as his businesses. If you are an entrepreneur trying to balance scale with sanity, this episode is your manual.  

What if accountability wasn't about blame, but about support? That's the core philosophy Rob Marcus explores in this essential episode of Sales POP! podcast. Marcus argues that many organizations fail not because of effort, but due to a fundamental misunderstanding of accountability and a lack of proper leadership training. We dive deep into why simply promoting high performers into management is a recipe for disaster. Leadership is a learned skill, yet most managers lack the crucial ability to coach effectively. Coaching—asking, not telling—empowers teams to find their own solutions, fostering autonomy and ownership. Learn how to redefine accountability as a positive, mission-driven tool that aligns teams around clear, measurable expectations. Discover why leaders must model the standards they demand and how investing in coaching skills for your managers will build a self-sufficient, high-performing culture. This is the blueprint for crossing the divide from micromanagement to true team empowerment.

How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We're unlocking the secret with learning and development veteran Jolynn Ledgerwood and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet contributors into active participants.

Tired of hearing about AI theory? In this sharp, action-packed episode, we move past the hype and dive into the concrete strategies for leveraging AI in your business, straight from industry maven Len Ward (Cemmexis). The biggest blocker to AI adoption isn't the tech—it's data chaos. We uncover why AI is only as powerful as the data it consumes and give you the non-negotiable steps for building a clean, structured "Data Lake." This foundation is the secret to getting instant, actionable insights.  

Stop treating cost management as a necessary evil. According to veteran financial expert Duane Deason, sustainable success hinges on weaving cost discipline into the DNA of your organization—starting with proactive planning, not reactive panic. The biggest mistake leaders make is assuming the financial crisis will pass and neglecting structural cost controls. Actual efficiency comes from balancing growth-focused Visionaries with detail-oriented Operators on your leadership team. Operators ensure the business runs lean, which is essential even when profits are booming.

Why are your deals ghosting you after a great first meeting? Because you missed the crucial step: securing the next meeting while the energy is high. Elite sales pros understand that buying decisions are more emotional than logical. Ditch the generic, fact-based questions and opt for evocative, storytelling prompts. Try this instead: Don't ask, "What's your biggest pain point?" Ask, "What is that one thing in your business that truly makes you want to pull your hair out?" This question bypasses logic, elicits a story, and reveals the emotional stakes you need to solve. Lee Salz - https://salesarchitects.com/

The days of treating social selling like a content quota are over. According to experts John Golden and Matt Watson, modern success in the AI-driven digital world requires intentionality, focus, and a deep commitment to quality over volume. The core realization is that your prospects aren't just researching your company; they are researching you as an individual, often using AI to compile a composite profile. This makes your online persona and engagement style more critical than ever before.  

How to Answer 'Overqualified': Strategy to Secure Senior Roles Today, we dive into the second critical strategy for mid-career success: mastering your value proposition and defeating the biggest biases. 1. Master Your Value Proposition and Relevancy You must deeply understand your unique value and exactly where it intersects with market demand. Define Your Differentiator: What is your signature strength? Pinpoint the one thing that makes you stand out—whether it's crisis management, technical depth, or strategic leadership. Align with Needs: Research the industry's most pressing challenges. Map your history directly to these needs and articulate exactly how you solve their future problems. Communicate Current Value: Avoid telling old "war stories." Articulate the lessons learned from past achievements and explain precisely how those lessons apply to the company's current situation. Make your history relevant and current.   John Tarnoff - https://johntarnoff.com