Sales Confidence That Converts - A Client Shares Her Journey

Want to boost your sales confidence while juggling business, family, and faith? In this episode of the Sales Maven Show, host Nikki Rausch chats with Shana Cooper—CPA, entrepreneur, and mom of five—about the power of sales confidence in both personal and professional life. With over 30 years of experience, Shana shares how she blends biblical principles with practical financial strategies to help women lead with clarity and confidence. She opens up about her journey from employee to entrepreneur, the lessons she’s learned raising five kids while running a business, and how improved communication and sales skills can transform marriages, families, and careers. Shana also introduces her brand Happy Homes and Families and her upcoming framework, Coming Home by Design, which empowers women to create lives rooted in purpose, connection, and confidence—starting at home. Whether you're building a business or a better family dynamic, this episode will inspire you to own your voice and grow your sales confidence. Timestamps: 00:43 Welcome to the Sales Maven Show 01:34 Meet Shana Cooper: CPA and Mom of Five 02:13 Blending Finances, Family, and Faith 02:58 Homeschooling and the Entrepreneurial Mindset 04:18 Facing Financial Challenges in Marriage 07:40 The Life CFO Framework 10:41 From Corporate Job to Entrepreneurship 12:13 Building Sales Confidence Through Communication 16:56 How to Adjust Messaging for Better Engagement 17:15 Boosting Productivity and Purpose 17:43 Navigating Multiple Roles with Grace 19:04 Gaining Confidence and Letting Go of Perfectionism 20:12 Effective Outreach and Relationship-Building 21:24 Why Sales Skills Are Essential for Growth 23:01 Creating a Positive Ripple Effect 27:59 Final Takeaways and What’s Ahead Connect with Shana Cooper: 🔗 Website: happyhomesandfamilies.com 🔗 LinkedIn: Shana Cooper on LinkedIn

How do you keep clients coming back—even when times get tough financially? In this episode of the Sales Maven Podcast, Nikki Rausch shares actionable tips on how to retain clients during economic downturns. Learn how to stay top of mind, introduce effective downsell offers, and communicate proactively to meet your clients where they are—without losing the relationship (or the revenue). If client retention is part of your business strategy, this episode is packed with insights you can use right away. Timestamps: 00:43 – Welcome to the Sales Maven Podcast 01:04 – Why budget concerns shouldn’t mean goodbye 01:59 – Stay ready: Planning for client pushback 03:31 – What is a downsell offer (and why you need one) 05:28 – Communicating with confidence and compassion 06:26 – Creative examples of downsell offers in action 11:55 – Keep the connection: proactive engagement strategies 14:20 – Final thoughts and next steps Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Want to build instant rapport with your audience—without feeling fake or forced? In this episode of the Sales Maven Show, host Nikki Rausch reveals how to quickly connect with groups during presentations. Drawing from her NLP background and years of experience, Nikki unpacks the subtle but powerful ways to create a sense of safety, respect, and engagement from the moment you take the stage. You’ll learn how to pace and lead effectively, why positive acknowledgment matters, and how to avoid common missteps that can alienate your audience. Whether you're speaking to a small team or a packed room, these practical tips will help you win over the group and communicate with confidence. Timestamps: 00:43 Introduction to the Sales Maven Show 00:53 Overcoming Presentation Fears 02:23 Creating Safety Through Pacing and Leading 04:23 Engaging the Audience Respectfully 07:40 The Importance of Positive Acknowledgment 08:36 A Counter Example: What Not to Do 15:52 Practical Tips for Winning Over a Group 18:32 Conclusion and Call to Action Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What does it really take to live an aligned life—one where your personal and professional goals support each other instead of compete? In this episode of the Sales Maven Show, host Nikki Rausch is joined by bestselling author, book strategist, and coach Stacy Ennis to unpack what it means to live and work intentionally. Drawing from her global lifestyle and extensive publishing background, Stacy shares practical strategies for designing a choiceful life—one that aligns with your values, energy, and aspirations. Nikki and Stacy explore the power of intentional decision-making, boundary-setting, and wellness practices that fuel sustainable success. They dive into how to attract ideal clients, maintain momentum through rejection, and the value of celebrating wins both big and small. Stacy also reflects on her transformative TEDx experience and the freedom that comes from building a life rooted in purpose and clarity. This episode is full of actionable insights for entrepreneurs, leaders, and creatives looking to align their business with the life they truly want. Timestamps: 00:43 Introduction to the Sales Maven Show 01:19 Meet Stacy Ennis: Bestselling Author and Book Strategist 02:54 Discovering Common Ground: Idaho Connections 04:35 The Impact of Travel on Personal Growth 06:59 Challenges and Adventures of Living Abroad 09:27 Designing a Choiceful Life: Insights and Strategies 14:60 Balancing Personal and Professional Life 22:28 Embracing European Work-Life Balance 24:04 Attracting the Right Clients 26:58 Pursuing Dreams and Overcoming Rejections 28:09 Transformative TEDx Experience 32:59 The Importance of Personal Wellness 38:53 Celebrating Wins and Team Culture 41:25 Exciting Developments in Business 42:37 Connecting with Stacy Learn more about Stacy and her work at www.stacyennis.com Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

Are your business proposals closing the deal—or costing you clients? In this on-air coaching episode of the Sales Maven Show, host Nikki Rausch welcomes long-time client and email strategist Kathy Farah for a deep dive into improving sales conversations and conversions. Kathy specializes in helping high-level coaches and consultants build email systems that boost revenue, save time, and nurture relationships. Together, they unpack what makes business proposals work—especially how to structure them with three clear options, avoid overwhelming jargon, and follow up with strategic “circle back” calls. Nikki also coaches Kathy on asking stronger discovery questions and positioning offers more effectively. You'll hear real-time coaching, actionable strategies, and insights into how small tweaks can make a big impact. Whether you're pitching services or refining your offer, this episode is packed with practical guidance to help you close more sales with confidence. Timestamps: 00:43 Welcome to the Sales Maven Show 00:52 Introducing Kathy Farah 01:38 Kathy's Email Marketing Expertise 03:10 The Importance of Email Lists 06:27 Common Mistakes in Email Marketing 11:20 Adapting to Client Needs 13:05 Effective Proposal Strategies 21:32 Affordable Training for Better Discovery 21:57 Crafting Effective Proposals 24:15 The Importance of Circle Back Calls 27:11 Avoiding Jargon in Proposals 31:20 Implementing Strategies for Success 32:30 Personal Insights and Contact Information Connect with Kathy Farah: 🔗 Free Resource: Re-Engage Your List 🔗 Kathy on LinkedIn Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

What makes someone instantly likable—and how can you tap into that skill in everyday conversations? In this episode of The Sales Maven Show, host Nikki Rausch shifts the spotlight from sales strategy to one of the most powerful tools in your toolkit: likability. Drawing from her deep expertise in neurolinguistic programming (NLP), Nikki reveals practical, easy-to-apply techniques that can elevate how others perceive you—both personally and professionally. She breaks down three key strategies to increase likability: ✔️ Genuinely acknowledging people ✔️ Matching and mirroring speech patterns ✔️ Asking thoughtful questions You’ll also learn why ending conversations on a positive note can leave a lasting impression. Whether you're networking, building client relationships, or simply trying to connect better with those around you, these tips are game-changers for boosting rapport and communication. Timestamps: 00:43 Welcome to the Sales Maven Show 00:54 The Importance of Communication Skills 01:10 Boosting Likability with NLP 02:14 Real-Life Applications of NLP 03:35 Why Likability Matters 04:33 Understanding the Role of Rapport 06:39 Three Tips to Increase Likability 07:59 Tip 1: Acknowledge People 19:22 Tip 2: Matching and Mirroring Rate of Speech 27:08 Tip 3: Asking Questions 36:09 Final Thoughts on Increasing Likability 38:51 Conclusion and Call to Action Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion  

What if the key to scaling your business wasn’t working harder—but identifying the right success conditions to make growth inevitable? In this episode of the Sales Maven podcast, host Nikki Rausch interviews Mandi Ellefson, founder of Hands-Off CEO, to explore how uncovering and applying success conditions can transform your business. Mandi shares her journey from financial struggle to building a multimillion-dollar net worth—and how she now helps consulting agency owners achieve predictable growth with less stress. Together, they dive deep into defining success conditions, why they matter, and how to implement them to create consistent client results, boost conversions, and design scalable offers. Mandi also shares tips on pricing based on value, qualifying the right clients, and stepping into a more empowered leadership role. If you're ready to scale with intention—and integrity—this episode is your roadmap. 👉 Connect with Mandi on LinkedIn: linkedin.com/in/mandiellefson Timestamps: 00:43 – Welcome to the Sales Maven Podcast 01:20 – Meet Mandi Ellefson: From Debt to Multimillionaire 02:54 – What Are Success Conditions? 06:57 – Creating Consistent Client Transformation 13:31 – How to Navigate Market Shifts and Breakthroughs 15:58 – Identifying and Applying Success Conditions 24:29 – Metrics That Move the Needle 24:45 – Improving Sales Conversion Rates 25:20 – Estimating Revenue Potential 26:18 – Overcoming Resistance in the Scaling Process 26:54 – How to Price Based on Value 28:13 – Leveraging Success Conditions for Growth 29:25 – Designing Offers That Deliver Results 30:57 – Qualifying Ideal Clients 33:10 – Leadership, Integrity, and Saying No 40:15 – Mandi’s Final Advice for Sustainable Scaling   Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

In this episode of the Sales Maven Show, host Nikki Rausch shares powerful conversation tips to help you handle pricing discussions with confidence—especially during promotional periods. Nikki walks you through how to manage expectations when a sale is around the corner, what to say if a recent buyer questions promotional pricing, and how to use honesty and transparency to build long-term trust. You'll learn specific language to use during discovery calls, how to maintain a healthy balance of power in your sales conversations, and when to be flexible to close the deal without losing credibility. Nikki also shares personal stories and practical advice to help you navigate tricky conversations with grace and professionalism. Whether you're running a promotion now or planning one soon, these insights will give you the tools to stay confident, clear, and in control. Timestamps: 00:43 – Welcome to the Sales Maven Show 01:25 – Handling Pricing Conversations During Promotions 02:06 – Preparing for Client Questions 04:01 – Using Transparency to Build Trust 05:06 – Creating Urgency and Flexibility 12:57 – Balancing Power in Sales Conversations 13:38 – Final Thoughts and Encouragement Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion

In this episode of the Sales Maven Show, host Nikki Rausch sits down with Sales Maven Society member and client Patricia Viscount, a fun and authentic copywriter who knows how to turn insight into income. Patricia shares how tuning into buying signals has transformed her approach to sales and client engagement. You’ll hear how her unique framework—interviewing her clients’ clients—has helped boost SEO rankings, improve messaging, and position businesses more effectively. Nikki and Patricia also dive into the critical role of follow-up, the power of client feedback, and the strategies that lead to long-term, profitable relationships. Packed with success stories and practical tips, this episode will sharpen your ability to recognize and act on buying signals to grow your business with confidence. Timestamps: 00:43 Introduction to the Sales Maven Show 01:16 Meet Patricia Viscount: Fun and Authentic Copywriting 03:12 The Power of Client Interviews for SEO and Positioning 07:18 Recognizing and Acting on Buying Signals 09:28 Success Stories: The Impact of Following Up 16:19 Building Long-Term Client Relationships 22:29 Conclusion and Contact Information Connect with Patricia Viscount on LinkedIn: 👉 https://www.linkedin.com/in/patricia-viscount Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion  

In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses. If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful organization. From maintaining authenticity to navigating personal sacrifices and innovating through COVID-19, Levi’s journey offers both inspiration and practical wisdom for aspiring changemakers. Listeners will come away with: A deeper understanding of how to turn a passion project into a nonprofit Powerful stories of connection and healing through music Actionable advice on launching and sustaining a mission-driven organization Timestamps (Adjusted): 00:43 Welcome to the Sales Maven Show 01:22 Meet Levi Ware & the Melodic Caring Project 04:43 How the Idea Was Born 09:24 Katie’s Story – The First Concert 14:00 Braden’s Story – Expanding the Vision 19:35 Building with Purpose & Relationships 25:19 Turning Music into a Mission 28:17 The Family Impact of Illness 31:15 How to Start a Nonprofit from the Heart 33:42 Staying True to the Mission 38:05 Pivoting During a Pandemic 44:12 The Sacrifices Behind the Scenes 48:33 What’s Next for MCP 51:20 How You Can Get Involved 54:26 Campaigning for Sustainable Support To learn more or support MCP, visit: MelodicCaring.org Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free resources from Nikki: www.yoursalesmaven.com/maven