How Two Sellers Turned Their Prospecting Calls Into Therapy Sessions

It sounds unusual, modeling an entire sales methodology off the principles of therapy. But it’s exactly what Jack Frimstone and Zac Thompson did, and it works. Jack and Zac, co-founders of the UK sales consultancy We Have a Meeting, sat down with Jeb Blount Jr. to break down this idea, which they discuss in their book, Sales as Therapy. They go over prospecting techniques that uncover real, often personal stakes behind a buying decision. They also discuss two tools that get more guarded prospects to open up.📖 Purchase Jeb Blount's book, 90 Days to Level Up Your Sales Skills👉 Download our free A.C.E.D. Buyer Style Playbook for Sales Professionals🔗 Follow us on LinkedIn!Our Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What do you say when a prospect tells you "we already have someone who does that"? In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount tackles this objection with Rob, an outside sales rep who runs into it constantly while prospecting door to door.Jeb's core message: the real problem is who you're talking to. When you lead with an offer like a free quote or free inspection, gatekeepers default to sending you to procurement, and procurement is where your sales dreams go to die. Change what you open with, and you change who you end up in front of.What You'll Learn:How asking the right questions leads you to the actual decision makerWhy procurement is where deals stall and how to avoid ending up thereWhy leading with "free" anything triggers defensiveness and routes you straight to procurementHow a short morning call block can turn cold door knocking into scheduled appointmentsHow to turn a local, relationship-driven value proposition into your strongest differentiator against larger competitorsA script for handling the "we already have someone" objection once you're in front of the right personWhether you're selling compliance services, B2B solutions, or anything where a gatekeeper stands between you and the real decision maker, this episode gives you a practical way to change who you're talking to before you ever have to overcome an objection.-Submit your question: salesgravy.com/askPurchase Jeb Blount's new book: 90 Days to Level Up Your Sales SkillsGrab your tickets for OutBound ConferenceFollow Jeb Blount on LinkedInOur Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Even the top sales reps can find themselves on the downward side of a spiral. Jeb Blount’s seen it happen many times, because he’s been there himself. Letting yourself fester in a sales rut can affect your attitude, your motivation, your team, and your job. In this episode, Jeb Blount explains how introspection and self-awareness can refocus your mindset and reroute your rut. He shares a time when his investment in himself brought him out of his rut and put him back on top of the team in just three months. 📖 Purchase Jeb Blount's new book, 90 Days to Level Up Your Sales Skills👉 Download Our Free Goal Planning Guide for Sales Professionals🔗 Follow us on LinkedIn!Our Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

LinkedIn feels like too much work for a lot of professionals, but neglecting it completely leaves one of your best sales tools on the table. Daniel Disney sits down with Jeb Blount Jr. to break down why so many salespeople stay quiet on the one platform where their customers and prospects are logging in daily. Daniel shares his weekly three-post formula that spotlights his team, his customers, and his company. He emphasizes starting your posts with a hook and ending with a reason for people to engage. Lastly, Daniel and Jeb talk about OutBound and why it's the best investment you'll make in your sales career.🎟️ Grab your tickets for OutBound Conference💻 Enroll in Sales Gravy University Courses with Daniel Disney 👉 Download our free LinkedIn Profile Makeover Checklist for Sales Professionals🔗 Follow us on LinkedIn!Our Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

How do you run an effective sales blitz, and what's the fastest way to reconnect with cold leads you've already written off? In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount answers two questions: Chris asks how to structure a sales blitz across existing customers and new logos, and Lindsay asks for Jeb's number one piece of advice for reconnecting with cold leads.Jeb's answer to Chris starts with a simple truth: a blitz on existing customers should take about 30 days, no longer. You already know who they are and where they are, so the only thing standing between you and results is picking up the phone. New logos take more structure: build a targeted list by persona, company size, and likelihood to buy, assign a closing goal per rep, and run a focused 30 day sprint with daily call targets and twice weekly accountability check ins before rotating to the next product. For Lindsay, Jeb's advice is easy: you revive dead leads by calling them. He backs it up with real numbers, including a rep who made 11 dials, reached 10 people, and turned four into pipeline opportunities from a completely random list, plus a story about a commercial kitchen equipment company that revived a dead deal into a multi restaurant order just by calling to check in.What You'll Learn:Why a 30 day blitz outperforms a 90 day blitz for existing customer campaignsHow to build a targeted new logo list using persona, company size, and buying likelihoodWhy leaders need to give reps the exact list, exact script, and exact call target instead of a vague directive to "go blitz"How twice weekly accountability check ins keep a blitz from losing momentumWhy picking up the phone still outperforms every other reactivation tactic for cold and closed lost leadsHow one rep turned 11 random dials into 4 pipeline opportunities in 20 minutesWhy you should be calling closed lost deals from months or years ago, not just recent onesHow a single reactivation call turned an old dead deal into a multi location orderWhether you're planning a product launch blitz or sitting on a pile of cold leads you've written off, this episode gives you a clear, practical framework for turning both into revenue.-Submit your question: salesgravy.com/askPurchase Jeb Blount's new book: 90 Days to Level Up Your Sales SkillsGrab your tickets for OutBound ConferenceFollow Jeb Blount on LinkedInOur Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cold calling is the hardest task on your to-do list every single day. But it doesn’t have to be. Start by creating a structured, focused block of time on your calendar every day to make your cold calls. No interruptions, no emails, just picking up the phone and dialing. It’s called the Power Hour, and Sales Gravy’s Master Sales Trainer Sarah Greer explains how to make it more fun. Incorporating things like working with a teammate, building pre-call rituals, and even giving yourself a hype song to get yourself started can transform how you feel about cold calling. Use Sarah’s tips in this week’s Money Monday to shed the dread and build confidence around cold calling. 📖 Purchase Jeb Blount's new book, 90 Days to Level Up Your Sales Skills💻 Enroll in Sales Gravy University Courses with Sarah Greer📱 Read Can You Make Cold Calling More Fun?🔗 Follow us on LinkedIn!Our Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sales teams are buried under more tools than they can actually use. Jill Guardia calls it the 100 tool trap, and she predicts AI is about to shrink the stack instead of expanding it. Jill, SVP of Operations and Chief of Staff at Thought Industries, talks with Ashley Blount and breaks down her three-level framework for winning executive buy-in before building any training program. She also makes the case for slowing discovery down instead of rushing the sales cycle, and digs into why curiosity has disappeared from so many sales conversations, made worse by reps leaning on AI to generate their questions for them.📖 Purchase Jeb Blount's book, 90 Days to Level Up Your Sales Skills👉 Download our free A.C.E.D. Buyer Style Playbook for Sales Professionals🔗 Follow us on LinkedIn!Our Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you're not prospecting because you're too busy putting out customer fires, you have a priorities problem.In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount answers a question from Steven in Texas, who lost deals in his pipeline because he was spending too much time servicing existing customers instead of prospecting and closing.Jeb's core message: you can never let go of owning the customer relationship, but you have to let go of owning every customer problem. When you become the help desk instead of the salesperson, you stop scaling yourself and your pipeline dries up. Jeb breaks down how to shift from being the chief problem solver to being the quarterback, coaching your support team to fix issues while you hold them accountable through consistent follow up, all without damaging the relationships that keep your business and referrals coming.What You'll Learn:Why the tension between customer service and prospecting is a choice of priorities, not an unavoidable cost of doing businessHow trying to personally fix every customer issue quietly empties your pipelineThe difference between owning the customer relationship and owning the customer's problemHow shifting from "chief problem solver" to "quarterback" lets you scale as a salespersonHow to coach your support team to find solutions instead of solving everything yourselfWhy a disciplined follow up system is what actually protects your customers and your dealsHow to hold your support team accountable while still investing in the relationship with them-Submit your question: salesgravy.com/askPurchase Jeb Blount's new book: 90 Days to Level Up Your Sales SkillsGrab your tickets for OutBound ConferenceFollow Jeb Blount on LinkedInOur Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Cracks in communication are the fastest way to tank a team sales call. In this episode, Jessica Stokes addresses the common plight of a team sales call: an uncoordinated plan from an unorganized team. Jessica argues that customers evaluate more than the product in these moments. They notice when your sales team can communicate and work together and treat it as a preview of what it looks like to be your customer. She introduces the THRIVE framework as a structure for pre-call planning and post-call debriefs and drives home that unclear ownership stalls deals, while assigned roles and scheduled preparation create momentum and trust.📖 Purchase Jeb Blount's new book, 90 Days to Level Up Your Sales Skills💻 Enroll in Sales Gravy University Courses with Jessica Stokes🔗 Follow us on LinkedIn!Our Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Most B2B messaging fails for one simple reason: it speaks the wrong language. Lisa Dennis has spent over a decade proving that when marketing says one thing, sales says another, and the product team adds a third version, all the buyer hears is noise. Lisa joins Ashley Blount to unpack why account-based marketing keeps underperforming even when the strategy looks solid on paper, and why the fix starts with flipping the entire value proposition on its head. She breaks down the difference between strategy and tactics and how AI is actually creating more room for real strategic thinking instead of replacing it.📖 Purchase Jeb Blount's book, 90 Days to Level Up Your Sales Skills💻 Enroll in Sales Gravy University Courses with Lisa Dennis 👉 Download our free guide for 25 Ways to Ask for an Appointment on a Cold Call🔗 Follow us on LinkedIn!Our Sponsors:* Check out Plaud AI and use my code JEB for a great deal: https://www.plaud.ai/jeb* Check out TruDiagnostic and use my code SALESGRAVY for 20% off your entire order: https://www.trudiagnostic.com* Go to https://OmahaSteaks.com and use promo code BEEF at checkout for $35 off. Minimum purchase may apply. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy