#537 Why is Employer Branding Without Culture an Illusion, CLAUDIA TATTANELLI?

In this episode of the SAATKORN Podcast, I’m talking to Dennis Böcker, VP DACH & Eastern Europe at SmartRecruiters – one of the leading recruiting platforms globally and now part of the SAP ecosystem. Dennis has been working in HR tech since 2007 and has spent more than seven years helping organizations modernize recruiting processes and make hiring easier.

amtlich voran: die neue Initiative zu Digitalisierung, Arbeitgeberattraktivität und Talentgewinnung im Öffentlichen Dienst. In dieser Podcastfolge erläutern Stefan Wagner und Gero Hesse von EMBRACE, was es mit der Initiative auf sich hat. Viel Spaß!

In this episode of the SAATKORN Podcast, I’m talking to Riina Hellström, Founder of the Agile HR Community and an internationally recognized expert for agile ways of working in HR. Originally from Finland and now based in London, Riina has spent years helping organizations rethink how HR operates in a world defined by constant change. What triggered her journey? Early in her career she was inspired by ideas around learning organizations – but quickly realized that traditional HR structures were far from that vision. Discovering agile methods in the software world became a turning point and ultimately led her to found the Agile HR Community.

In this episode of the SAATKORN “Ask Ingolf” podcast series, I’m talking to Ingolf Teetz, Chief Innovation Officer at EMBRACE, AI developer and technology partner behind the new AI-powered Employer Branding Suite developed together with the agency Milch & Zucker.

In this SAATKORN podcast episode, I’m talking to Katharina Zweig, one of Germany’s most renowned AI experts, professor of computer science and head of the Algorithm Accountability Lab at RPTU. She combines deep technical expertise with societal responsibility – and challenges the hype around AI with refreshing clarity. One statement really stuck with me: “AI does not know that it knows nothing – we just interpret intelligence into it.”

In this episode of the SAATKORN Podcast, I’m talking to Marc Coleman, Founder & CEO of Unleash – one of the world’s leading HR tech events in Paris and Las Vegas. Marc has been building Unleash since 2011 – from a small HR Tech event in Amsterdam to a global platform with over 10,000 attendees per year.

In this SAATKORN podcast episode, I’m talking to Ali Mahlodji – Business Humanist, Leadership Mentor, former refugee, school dropout, corporate manager, teacher, author – and one of the most inspiring voices when it comes to personal transformation. Ali’s journey alone is powerful. But what really hit me was this idea: “Your life can change in one second – either through a crisis or through inspiration.

In this episode of the SAATKORN Podcast, I’m talking to Dr. Matthias Mauch, Managing Director Germany at TERN, a company building technology to accelerate global talent migration. TERN combines AI-powered recruiting with complex immigration and integration processes to connect skilled workers from around the world with employers in Germany. Matthias is a passionate entrepreneur who originally co-founded a language school network in Tunisia that later evolved into a global recruiting infrastructure for healthcare and technical talent. Today, his team uses AI, data, and human support to bring qualified professionals from countries like India, Morocco, or Tunisia to Germany.

In this episode of SAATKORN, I’m talking to Annika in der Beek, Chief People Officer at Statista. After leading People topics during hypergrowth at About You, she’s now building a global HR function from the ground up—right in the middle of massive AI disruption.

In this SAATKORN podcast episode, I’m talking to Claudia Tattanelli, founder of C-YourCulture and one of the most experienced global minds in employer branding and culture strategy. Claudia has spent almost three decades shaping the employer branding industry – from her time at Universum to building her own consultancy focused on authentic culture work. One quote that truly hit me: “If you promise something you can’t live internally, you’re doing yourself a disservice.