
1262: Natalie Hurley, VP of Marketing at Layne's Chicken Fingers
Natalie Hurley and Eric Reed (also of Layne's) join the Restaurant Unstoppable Network for a live Q+A on April 20th, 2026 at 11AM EST.
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Natalie Hurley is the Vice President of Marketing at Layne's Chicken Fingers, where she leads brand strategy and growth for the "Soon to be Famous" chicken finger franchise as it expands nationwide. With nearly 20 years of hospitality and restaurant marketing experience, she's built her career driving guest engagement, experiential branding, and omni-channel campaigns for leading hospitality groups and restaurant brands. Before joining Layne's, Natalie led marketing for high-profile restaurant portfolios and hotels, developing brand positioning, integrated campaigns, and digital strategies that delivered record-breaking revenue and national recognition. Today, she blends that luxury and full-service background with a hyper-local, community-focused approach to help franchisees tell authentic stories, build loyal followings, and turn Layne's from a beloved Texas classic into a household name across the country.
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Today's sponsors:
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US Foods®. Running a restaurant takes MORE than great food—it takes reliable deliveries, quality products, and smart tools. US Foods® helps you make it. Ready to level up?
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Guest contact info:
- LinkedIn: https://www.linkedin.com/in/nataliehurley/
- Website: https://www.layneschickenfingers.com
- Instagram: @nhurley07
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