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IIn this episode of the Disruptors Podcast, Steve Trang sits down with James Heartquist, co-founder of PropertyLeads, to reveal a shocking truth most real estate investors miss: 1 in 4 motivated homeowners actively reach out before they ever list their home. James breaks down how sellers actually behave in today’s market, why traditional marketing misses the most profitable opportunities, and how investors who understand timing, speed, and intent are quietly closing more deals while others fight over scraps.
James shares the hard-earned lessons behind building PropertyLeads, including painful early mistakes, losing six figures on bad decisions, and what finally changed everything. He explains how speed-to-lead, answering calls live, and removing friction from the sales process dramatically increases conversions. Whether you’re wholesaling, flipping, buying rentals, or running a real estate acquisitions team, this conversation exposes how modern deal flow is really created and why the first investor to connect often wins.
In This Episode, You’ll Learn:
✅ Why 25% of motivated sellers transact within months.
✅ How being first to respond changes deal outcomes.
✅ What most investors misunderstand about seller intent.
✅ How PropertyLeads helps investors stop chasing leads.
✅ The systems behind predictable deal flow at scale.
✅ Lessons from losing money that led to building a real business.
If you’re searching for real estate lead generation, motivated seller data, how to get more off-market deals, or the best real estate investing podcast, this episode delivers real insight from an operator in the trenches. Watch until the end to understand how timing, data, and speed are reshaping real estate and why the best deals don’t wait for MLS.
Subscribe for more disruptive conversations: https://youtube.com/@DisruptorsPodcast
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