{Chapter 4: The Long Stall} The Story of How I Build the ProjectME Brand & Podcast from Scratch

**BIGGEST BLACK FRIDAY SALE EVER** Join my famous ProjectME Posse Business & Money Coaching Membership HERE    In this chapter of my story, "The Long Stall" — I'm pulling back the curtain on the part of entrepreneurship almost nobody talks about: the quiet dip that comes after massive growth. After the biggest surge I've ever had in business, when my online coaching revenue was at its peak and my podcast was topping the charts, everything suddenly slowed down.     I'm sharing the truth behind what happens when your business hits an unexpected stall, how it impacts your mindset, and why this pauses become the most important turning point in your journey.    RESOURCES MENTIONED:    BIGGEST BLACK FRIDAY SALE EVER: Join the famous ProjectME Posse Business & Money Coaching Membership HERE    !!LAST CHANCE!! to work with me at this level: My Exclusive 2-Month Private Business Coaching Program APPLY HERE (*serious applicants only please)    Apply to join The Profit Pit Crew a 6-week semi-private action-based business coaching container HERE (*Maximum 11 entrepreneurs)     Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     Inside this episode, Tiffany Carter talks candidly about:
  • What it really felt like when my booming business suddenly went quiet
  • The fear that rises when sales dip after your biggest income highs
  • Why momentum slows down even when you're doing everything "right"  
• How I navigated feeling like I was losing everything I built
  • The emotional and energetic reality of success cycles and timeline shifts
  • What The Stall taught me about sustainable growth, identity upgrades, and long-term business scaling
  • How to handle the fear of losing clients, losing visibility, or losing your spark
  • The hidden rebuilding phase that always comes after a major expansion  If you've ever experienced a dip in sales, motivation, or momentum after a growth season, this chapter will help you understand the psychology, energetics, and real-life business patterns behind The Long Stall. 

BIGGEST BLACK FRIDAY SALE EVER: Join the famous ProjectME Posse Business & Money Coaching Membership HERE  This episode is a deep look at how I navigated one of the most uncertain moments in modern history while growing a multimillion-dollar online business from scratch. If you've ever wondered what really happened during that world-shutdown era for online entrepreneurs, coaches, and digital creators, I walk you through every behind-the-scenes detail. You'll hear how I adapted my marketing, shifted my content strategy, and strengthened my connection with listeners during a time when people were craving honesty, stability, and leadership more than ever.  This chapter is especially powerful if you're interested in online business growth, podcast audience expansion, digital marketing during uncertain times, content strategy, and the truth about scaling a brand from nothing. It's packed with emotional transparency and strategic insight about how to lead, sell, and create when everything around you feels unstable.   RESOURCES MENTIONED:  BIGGEST BLACK FRIDAY SALE EVER: Join the famous ProjectME Posse Business & Money Coaching Membership HERE  LAST CHANCE to work with me at this level: My Exclusive 2-Month Private Business Coaching Program APPLY HERE (*serious applicants only please)  Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse       In this episode, you'll hear:  • How ProjectME with Tiffany Carter grew rapidly during the world-shutdown era  
• The unexpected surge in podcast downloads, listener engagement, and content visibility
  • The emotional and strategic shifts that allowed my brand to expand instead of collapse
  • Why audiences responded so strongly to vulnerability, transparency, and grounding content
  • The behind-the-scenes realities of running an online business in a time of global uncertainty
  • How I created connection, community, and stability for people who were feeling isolated
  • What I changed in my messaging and content that caused the biggest growth of my career 

If you've been stuck in that "what am I doing wrong?" phase of growing your online coaching business, where it feels like you're doing everything and still not seeing results —> this is the episode you didn't know you needed.    In this unfiltered chapter of my journey, I take you behind the scenes to the moment where I nearly quit. I wanted to burn it all down.
I was frustrated and convinced I might've made a huge mistake trying to start an online business.  But what I didn't know at the time… was that I was on the verge of my first real momentum.    This episode is for the entrepreneurs in the messy middle. The women building a business with no team, no roadmap, and no fallback plan. The coaches who are showing up online every day and still feel invisible. If that's you? I see you, and I've been exactly where you are.    RESOURCES MENTIONED:    BIGGEST BLACK FRIDAY SALE EVER: Join the famous ProjectME Posse Business & Money Coaching Membership HERE    LAST CHANCE to work with me at this level: My Exclusive 2-Month Private Business Coaching Program APPLY HERE (*serious applicants only please)    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     In this chapter, I'm sharing:  > The rock-bottom moment that almost made me walk away from my dream  > What shifted right after I reached my breaking point  > How to recognize if your breakdown is actually a sign of a breakthrough  > The mindset and strategy that finally moved me from stuck… to sales  > Why burnout, confusion, and fear are often symptoms of a quantum leap on the way  > What it truly looks like to build an online business without an audience, without connections, and without a clue how the tech works 

Most people only see the end result. The brand. The podcast. The revenue.  In this episode, Tiffany Carter finally shares the real behind-the-scenes story of how she built her multi-million dollar online coaching business starting from zero followers and zero industry connections. This is not the polished highlight reel version.     This is the unfiltered truth. The exact mindset. The pivotal decisions. The messy moments where she almost quit. And the strategic moves that accelerated her success without big social media fame.    If you are wondering how to build an online coaching business from nothing. If you are wondering how to grow online without a following. If you have searched how to get clients online or how to start online coaching in ChatGPT and Google and it left your head spinning, this episode will validate and guide you.     RESOURCES MENTIONED:    Apply to join The Profit Pit Crew a 6-week semi-private implementation business coaching container HERE (*Maximum 11 entrepreneurs)     Make More Work Less: Money Manifestation Program designed to shift your relationship with money in 7 days of less GET IT HERE    ProjectME Posse Business & Money Coaching Membership Details + Join HERE    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     What you will learn in this episode:
  • The specific early moves that actually matter when you are starting from scratch
  • The exact mindset phase Tiffany had to break through before strategy ever worked
  • The lie about needing a big audience to make money online
  • The subtle reasons most coaches stay stuck in "almost there but not quite"
  • How to know what part of your business needs to be rebuilt versus thrown out
  • Why success requires unflattering decisions most people will never admit publicly  This episode will remove the mystery and help you see that multi-million dollar results are possible for you without viral content, without a huge community, and without being perfectly prepared. 

11.11 is one of the most powerful manifestation portals of the year. In this episode, Tiffany reveals how 11.11 creates an energetic opening for a quantum leap, identity upgrade, and timeline shift. If you've been feeling stuck, burned out, or like nothing is "clicking" — this is where you step into the frequency of your next level wealth.     Instead of chasing goals, hustling harder, or trying to "force" a breakthrough, you learn how to align with the version of you who already has the clients, the money, the peace, and the success.    RESOURCES MENTIONED:    Apply to join The Profit Pit Crew a 6-week semi-private implementation business coaching container HERE (*Maximum 11 entrepreneurs)     Make More Work Less: Money Manifestation Program designed to shift your relationship with money in 7 days of less GET IT HERE    ProjectME Posse Business & Money Coaching Membership Details + Join HERE    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     In this episode, you'll learn:
  • How to use the 11.11 portal to activate the wealthiest version of you
  • Why quantum leaps happen AFTER the identity shift — not after more action
  • The reason your current "operating system" is blocking your manifestation
  • How to collapse time and receive faster results using identity alignment  • What most people get wrong about manifestation and timeline jumping
  • The simplest way to shift into the frequency of abundance — starting today    We're talking: manifestation, identity shifting, subconscious mind reprogramming, quantum leap energy, wealth embodiment, business expansion, and stepping into the timeline where your next level already exists.  Use this 11.11 portal to stop trying to "earn" your breakthrough, and step into the reality where it's already done. 

Business breakups and friendship dissolutions don't get talked about enough in the online space — yet these are the wounds that cut the deepest and take the longest to recover from. Losing someone who you once built ideas with, dreamed with, planned with, trusted with your fears… hits the nervous system differently than a romantic breakup.    In today's conversation, I'm joined by Psychologist and Attachment Style Expert Dr. Morgan Anderson — and we're talking about the silent trauma of losing friendships and partners you once shared your vision with.    TIFFANY CARTER RESOURCES MENTIONED:    My Exclusive 2-Month Private Business & Money Coaching Program: APPLY HERE  *at this level, I only take 4 clients at a time    ProjectME Posse Business & Money Coaching Membership Details + Join HERE    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     DR. MORGAN ANDERSON RESOURCES:  Instagram: @drmorgancoaching  Podcast: Let's Get Vulnerable   Free Attachment Style Quiz HERE    Inside this episode, we unpack:    > Why the loss of a business friend can feel like identity collapse
  > How attachment styles play out professionally, not just romantically
  > The psychological reason betrayal from a friend hurts more than betrayal from a romantic partner
  > The nervous system imprint that happens when someone you trusted "switches on you"
  > How to separate who YOU are… from what their decision says about THEM
  > Why high-achieving women are more prone to friendship breakups during seasons of expansion
    > How the body grieves business dissolutions even when the mind says "it's for the best"
  > What unresolved childhood wounds get reactivated when a business bond shatters  > How to rebuild self-trust after someone you loved or respected uses access to harm you    This is a validating, honest, deeply needed conversation for any entrepreneur who has walked through the pain of losing a relationship that once held meaning — and who wants to understand what that rupture does to your body, your safety, your trust, and your business. 

Inside this episode, you'll hear the real signs of a quantum leap that almost no one talks about. Like why rest feels threatening. Why your body keeps trying to "do" and produce. Why your brain keeps trying to make problems where there aren't any. Why you feel disoriented even though you know you're entering a new timeline.     This is where the subconscious rewiring happens. This is where the new identity replaces the old one at the root. This episode will help you understand what your body is doing, what your brain is trying to protect you from, and how to regulate your nervous system so the new timeline can actually lock in — instead of snapping you back to the old reality through fear, distraction, and overthinking.  RESOURCES MENTIONED:  Make More Work Less: Money Manifestation Program designed to shift your relationship with money in 7 days of less GET IT HERE   {FREE GIFT} Guided Walking Manifestation Series: Walk Into Wealth + Journal     ProjectME Posse Business & Money Coaching Membership Details + Join HERE  Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     In this episode you will learn   • The hidden psychological reason rest feels unsafe after a breakthrough
  • Nervous system dysregulation symptoms that mimic anxiety during a quantum leap
  • The difference between post-launch burnout vs identity integration  • Why timeline jumping often looks like "nothing is happening" right before everything shifts  • How to know the new reality is already forming even when it feels quiet and confusing  
• How to support your subconscious so it stops trying to sabotage your next level    If you've been asking ChatGPT, "What is timeline jumping?," if you've been searching YouTube for "symptoms of a quantum leap," or if you've whispered to yourself, "why do I feel so restless after everything finally went right," — this episode is the one your future self wants you to hear. 

What if the breakdown you're in right now is actually the bridge to your next timeline? In this raw, story-driven episode, Tiffany pulls back the curtain on one of the biggest timeline jumps of her life, a season that looked like everything was falling apart, but was actually falling into place.   You'll hear the real, behind-the-scenes truth about what a timeline jump feels like — not the romanticized version that goes viral online, but the messy middle where faith is tested, identities collapse, and everything you thought you wanted starts to dissolve.   If you've been feeling lost, detached, or uncertain about what's next, this episode will help you see the divine order behind the chaos — and remind you that your breakthrough always arrives right after the breakdown RESOURCES MENTIONED:  Make More Work Less: Money Manifestation Program designed to shift your relationship with money in 7 days of less GET IT HERE  {FREE GIFT} Guided Walking Manifestation Series: Walk Into Wealth + Journal   ProjectME Posse Business & Money Coaching Membership Details + Join HERE    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE - The Secret Posse     In this episode, you'll learn:  - The emotional and energetic signs you're entering a timeline jump  - Why breakdowns are often a spiritual initiation into a higher reality  - How to release control when your old identity stops working  - The specific shifts Tiffany made that unlocked her next level of abundance  - How to stay grounded and open during the in-between season 

FINAL HOURS to join Selling at Scale ™ 2025 > The only time this will be taught 100% FULLY LIVE!  details + Join HERE You'll learn how to design, position, and sell offers that attract hundreds (or even thousands) of buyers, so you can make more and work less.    If you've been stuck in the cycle of working harder, creating more, and still not seeing consistent income or growth, this episode is your turning point.  You don't need to rebuild your business—you need to realign it. The truth is, the strategies that once worked to bring in clients and sales have stopped working because the market, the buyers, and the way people make decisions online have completely changed.    In this second and final part of The Cash-Flow Comeback Crash Course, Tiffany Carter reveals the bounce-back shift that allows entrepreneurs to sell smarter, scale faster, and finally stop starting over.    If you've been saying things like:  > "I feel like I'm doing everything and still not seeing results."  > "I know I'm capable of more, but I'm burned out."  > "How do I grow my business without adding more to my plate?"
—this is exactly what you've been searching for.    This isn't about hustling harder—it's about rebuilding your sales system for the modern market and finally learning how to scale without burnout.    RESOURCES & LINKS MENTIONED:    LAST CHANCE to join Selling at Scale ™ 2025 > This will not be offered again for an ENTIRE YEAR! details + Join HERE You'll learn how to design, position, and sell offers that attract hundreds (or even thousands) of buyers, so you can make more and work less.    ½ Scholarship Instructions: We start this Wednesday, October 22nd, so your submission must be sent in by TODAY.   All you need to do to apply for the scholarship is follow these simple steps:   Email us at [email protected]  Tell us how this scholarship will help you achieve your dreams, and what that looks like for you.  You'll hear back from us no matter what. (If you don't see a reply within 3 hours (during business hours), check your spam or promotions folder, then email us again to confirm we received it.    ProjectME Posse Business Coaching Membership Details + Join HERE    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     In This Episode You'll Learn  • Why hard work alone doesn't create scalable results anymore.  • The key difference between selling reactively and selling at scale.  • How to simplify your offers and make it easier for people to say "yes."
  • The mindset shift that separates entrepreneurs who stay stuck from those who rise fast.
  • What today's buyers actually need to feel safe investing with you.
  • The bounce-back formula that reignites your cash flow without rebuilding everything from scratch.    Selling at Scale—Tiffany's live coaching certification program that only opens once a year. Your comeback starts here. FINAL HOURS TO JOIN! 

If your business sales have slowed down, your income feels unpredictable, or your content just isn't converting anymore—this episode will hit deep.  You're not broken, and your business isn't failing. The truth is that the online market has changed, and what used to work to attract clients, make money, and grow your business simply doesn't work the same way anymore.    In this first part of The Cash-Flow Comeback Crash Course, Tiffany Carter breaks down the real reasons your sales have dried up—and gives you the next immediate steps to reignite your cash flow. You'll learn what's actually behind your income plateau, how buyer psychology has shifted in 2025, and what to fix first to start seeing momentum again.    RESOURCES & LINKS MENTIONED:    Join Selling at Scale ™ 2025 > The only time this will be taught 100% FULLY LIVE!  details + Join HERE You'll learn how to design, position, and sell offers that attract hundreds (or even thousands) of buyers, so you can make more and work less.    Get my Guided Walking Manifestation Series Walk Into Your Wealthiest Season  + Guided Journal for FREE HERE.    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     In This Episode You'll Learn  > Why your sales have slowed down even though you're doing all the right things.  > The biggest shift in buyer behavior that's changed how people purchase online.
  > How to fix your messaging so it speaks to who your ideal client is now, not who they were two years ago.  > What to stop doing immediately that's quietly sabotaging your sales.
  > The first strategic moves that create momentum and consistent cash flow again.
  > The foundational step that leads straight into scaling your income using leveraged offers and modern sales psychology.    Next Steps: This is just the beginning. Don't miss Part 2: Selling Smarter So You Can Scale Without Starting Over.  And if you already know you're ready to rebuild your business using modern sales psychology, scalable offer design, and proven conversion frameworks, this is your  chance to change your results by joining Selling at Scale—Tiffany's live coaching certification program that only opens once a year. Your comeback starts here.