#246: How to handle the embarrassment of crop failure, animal death, and low production

Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? Meet with a member of our team and let's chat! I never tire of yet another email from a farmer in my Boot Camp who says, “We’re paying off our mortgage this month!” It’s becoming one of the most common testimonials I get to hear!  Today, you’ll hear it from Sally and JP who’ve farmed for 15 years — but finally became profitable and sustainable the last two, after they joined the Boot Camp and got coaching on all the struggles - marketing, business, AND the personal struggle of farming with your spouse. They’re great examples of what’s possible for you - tune in to hear how to: Run a profitable farm with your spouse (and still like each other💕) Pay off your mortgage with just your farming income💰 Create real work-life balance while running a demanding business⚖️ What makes this episode special? Sally gets brutally honest about how she and JP were constantly "bickering" while working together until they made one simple shift in how they communicate.  Coaching helped her make this small change that completely transformed their working relationship while maintaining their personal relationship. The results speak for themselves... They're paying off their mortgage THIS YEAR with their farming income. Yes, you read that right! After implementing strategic marketing, time management, and mindset shifts, Sally and JP are: Selling out their farm shares consistently Charging premium prices ($12/dozen for eggs!) Building real savings instead of "gasping at cash flow" Creating true work-life balance (no work after 4pm or on weekends) Hiring staff to support their vision This isn't about working yourself to exhaustion. Sally now blocks all time after 4pm and weekends for family, and has hired staff to support their busy, growing farm. As someone who wasn't a "natural-born marketer," Sally was hesitant to invest in business education we teach in the Boot Camp. But as she shares in this episode, that investment has paid off many times over. If you're farming with your spouse or partner and dream of creating a truly sustainable business (both financially and emotionally), this conversation will give you the blueprint. Here’s to your success, Charlotte

Need help with your marketing? Join my free Farm Marketing Fix Masterclass in June Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm? This week I coached a farmer on shame because he wasn't making as much money as he hoped, and another farmer on shame because her seedlings all died.  In this powerful episode of The Profitable Mindset Podcast, I dive into the hidden shame that keeps farmers stuck in cycles of stress and financial struggle. You'll learn how to overcome the feeling of shame that keeps you stuck. This shift is your key to building a sustainable farm. Discover how letting go of the belief that failure and "not good enough" can unlock growth, profitability, and peace of mind. This is the exact mindset work I coach inside Farm Marketing Boot Camp, and it's changing lives. Tune in now and start unlearning the limiting beliefs that are holding you back.

Need help with your farm marketing? Join my free “Farm Marketing Fix Masterclass” in June!    Free Strategy Session: Is Farm Marketing Bootcamp Right for Your Farm?    Recently, a farmer in my coaching program wanted to quit selling beef because her slaughterhouse was so challenging to work with.   She would've lost a ton of money taking her cows to the auction.   After coaching with me, she realized that what she thought was the problem was NOT the real problem.   When I pointed out the real problem and they got to work solving it, they calmed down and are having more financial success than ever.   In this episode, you'll discover: - How this rancher almost gave up her successful grass-fed beef operation due to slaughterhouse frustrations (and what she did instead) - The real issue behind a hydroponic grower's labor problems - How rushed expansion nearly collapsed a pasture pork farm - If you've ever thought, "Just fix this ONE problem and then my farm will work" - this episode is exactly what you need.   The mindset shift will completely change how you see your farm's "problems" overnight.

Sign up for the "Farm Marketing Fix Master Class" HERE In this episode, Charlotte explores two game-changing mindset shifts for farmers: Viewing farm problems as normal features of farming, not bugs to be eliminated Learning to live with challenges while solutions develop Charlotte shares how a vegetable farmer in Connecticut transformed his approach to employees who just weren't as fast/thorough as he wanted, and how a Michigan chicken and egg producer dealt with the stress of selling out and having upset customers.

Free Master Class: 5 Crucial Mistakes Farmers Make That's Costing Thousands In this episode, Charlotte reveals why farmers struggle to sell out their products—from peony shares to beef quarters—and the surprising mindset shift that needs to happen for you to be profitable. Many farmers believe something went wrong when they don't sell out. Whether it's selling only 8 of 20 peony shares or just 2 of 30 cow shares, the problem isn't your marketing strategy—it's your mindset. What You'll Learn: Why feeling disappointed about the sales that didn't happen CREATES even less money The hidden reason behind sales plateaus on your farm How one mental shift accounts for 80% of your farm's profitability Ready to transform your farm sales? Listen now!

Are you stuck in the cycle of seasonal farm income followed by mounting debt? In Episode 242, we tackle one of the biggest reasons farms fail: poor cashflow management. Discover why creating sustainable cashflow is a learned skill - not a reflection of how good a farmer you are. I share my own 16-year journey from accidental success with a raw milk dairy to teaching hundreds of farmers how to transform their financial reality. Learn the six steps that have helped my clients pay off mortgages and create consistent income. The most valuable asset on your farm isn't your livestock or your fields - it's YOU and your time. Stop doing $20/hour tasks when you could be writing marketing emails that generate $20,000 in sales. Ready to get out of debt and build a farm business that supports your dreams?  Join Farm Marketing Bootcamp Today! Join here: https://courses.3cowmarketing.com/farm-marketing-bootcamp 

Free Master Class: 5 Crucial Mistakes Farmers Make That's Costing Thousands    What if the REAL reason you can't get out of debt has nothing to do with your income or spending habits?   In today's brand-new podcast episode, I share a coaching breakthrough with a farmer who was STUCK in a pattern that was keeping her in debt — despite her farm actually being profitable.   She couldn't figure out why she wasn't taking action on the very things that would help her pay off debt faster...until our coaching call revealed the hidden mindset trap she'd fallen into.   You'll discover: - The surprising way your feelings about debt are actually SLOWING DOWN your ability to pay it off - Why hiring help might be the fastest path to becoming debt-free (counterintuitive but true!) - The exact mindset shift that instantly relieved my client's money anxiety and freed her to take action - How separating your self-worth from your financial situation changes everything   If you've ever felt a knot in your stomach when thinking about debt, or if you're avoiding making business investments because "I already have enough debt"...this episode is specifically for you.   This episode might be the most important one I've recorded this year for anyone with farm debt.   I'm sharing the exact coaching process that created an immediate breakthrough for this farmer.   Don't let shame about debt keep you stuck any longer.

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Emilie’s husband was frustrated with her farm’s chaos - disorganized, unprofitable, and causing tension in her marriage. 😱 He wanted her to quit. "I'm not shutting down until I sell what I grew." 💪 That was Emily Harris' determined response when her husband suggested she quit farming completely. As a mom of three little ones (ages 5, 3, and 1!), and a flower farmer, something had to give. Emilie found my Farm Marketing Boot Camp just in the nick of time. Everything dramatically changed after she joined and focused on the step-by-step marketing and mindset process that gets you profitable. ✨ In our latest Profitable Mindset podcast episode, Emily reveals her incredible transformation from nearly closing her farm to making SIX TIMES more revenue with just ONE focused product launch! Emily shares: ✅ How her husband went from skeptical to supportive when she implemented my Time Management program FIRST 📚 ✅ The counterintuitive marketing strategy that generated SIX TIMES more revenue by focusing on just ONE product (Sweet Pea Seeds) instead of selling everything at once 💯 ✅ How she overcame her fear of sending multiple sales emails (and discovered her customers actually WANTED to hear from her!) 📧 ✅ Why pretending to be a "big corporation" was hurting her sales, and how embracing her authentic story transformed her business 🌟 The most powerful part? This wasn't just about business success. Emily's entire family life improved: "We started planning out the whole year just like you teach... Fun stuff first, then the work. My marriage is better, I'm more present with my kids, and my business is thriving." 💖 If you're trying to juggle family life with building a successful farm business, this episode is a MUST-LISTEN. Emily's journey proves you don't need to sacrifice your family to create a profitable farm. 👨‍👩‍👧‍👦 Listen now and discover exactly how Emily went from "shut it down" to selling out her Sweet Pea Seeds with record-breaking sales! 🌱💰 🎉 Ready to transform YOUR farm business? 🔄 To your farming success,  🌻 Charlotte P.S. Emily proved everyone wrong and you can too! Listen to her full transformation in this episode! 🎧 🙌 Farm Marketing Boot Camp opens up in April - plan on joining and transforming your farm profits and your home life! I have a free training coming up April 7th (same day boot camp opens)  Sign up HERE to Learn “5 Mistakes Costing you Thousands”

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Just a couple miles from me, a farmer with wonderful pastured chickens, eggs and dairy products has announced they’re quitting farming at the end of the month.   With just 30 days notice, they’ve left our community hanging - scrambling to find the milk that our kids love and the pastured chickens and eggs that we rely on for our own health. This happens far too often - For 25 years, I’ve watched farmer after farmer across the country, start up their farm, give it their all (physically, financially, emotionally) and then shut down. Losing all. 👉"Why Smart Farmers Stay Broke" - Profitable Mindset Podcast Episode #239 🎙️ I share insight about why this happens - and it has nothing to do with your farming skills or product quality. I work with hundreds of farmers a year for over a decade and I've noticed a clear pattern that separates those who thrive and make a healthy living on their farm, from those who go under. There's a big knowledge gap that most farmers never bridge, and today I share how to close that gap so you can be around for the long run. In this episode, I reveal: The TWO types of knowledge every farmer needs (most only focus on one) 🧠 The dangerous "knowing what to do" trap The one strategy my clients use to sell out or generate $100,000+ of products with a single email 📧 To your success, Charlotte P.S. If you've been working hard but not seeing the profits you deserve, this episode might be the breakthrough you've been waiting for. 🌟 Be sure to tune in.

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That’s Costing Thousands I'm sitting here at my desk, still thinking about yesterday's conversation that broke my heart. A farmer jumped on a call with me in tears. She's done everything she thought possible to become profitable: Spent $15,000 on a gorgeous website Creates perfect Instagram reels that get tons of shares and comments Drives an hour each way to premium farmers markets every weekend Has professional photos of every product  And guess what? She STILL barely covers her farm's costs. Her family questions why she keeps going.  She's thinking about quitting the farm she's poured her heart into for five years with no $$ to show.❤️‍🩹 This may sound familiar, because it’s a story I hear often when a farmer first seeks my help. But here's the wild part – right after that call, I spoke with another farmer who’s in my coaching program who just sells out her entire stock of $75 alpaca wool beanies (yes, $75 EACH!) in TWO HOURS with just ONE email. Same industry. Similar products. Completely different results. The difference isn't what you'd expect. It's not about working harder. It's not about fancier marketing tactics. It's not even about having better products. ​Mindset always drives profits​. Strategy won't work if your mindset is not useful. I was so fired up after these calls. Helping farmers learn to make money is my calling, my joy in life. I had to immediately record this episode #238 of the Profitable Mindset Podcast to break down the exact mindset barrier that's keeping good farmers (like maybe you?) from building the customer base you deserve. Tune in and listen. This isn't fluff, I promise. Shifting your mindset is how you build a profitable farm.  In this episode, I share: The 80/20 rule of farm profitability that completely flips how you should spend your time 🤯 The REAL reason why customers choose YOUR farm (hint: it has almost nothing to do with your beautiful products or the fancy reels!) Why focusing on "getting new customers" is actually keeping you broke 🤦‍♀️ I'm not exaggerating when I say this mindset shift changes EVERYTHING. Just last week, Lisa (a flower farmer in my program) tried what I teach and added 50 subscribers in two hours – all previous customers who'd abandoned her farm until she made this one change. Anna completely sold out her farm dinner with a single email – something that used to take weeks of stressful back-and-forth messaging. Listen, I know you're working your tail off. I used to as well! I figured it out, and now I share the mindset shifts with other farmers. The long days, the physical exhaustion, the constant worry about sales... I've been there. But what if the solution isn't working harder? What if it's just thinking differently?​ I can't wait to hear what shifts for you after listening! Cheering you on, Charlotte