The Two-Hour Design Sprint

Most product management content assumes we’re all building software. But the world is physical, and some of the most consequential products are the ones where a bug isn’t just a bad user experience, it’s a patient safety issue. In this episode, JJ talks with Simone Hugar, a biomedical engineer turned product manager who started in SaaS and now leads commercialization of Class II and Class III medical devices. They dig into what’s different when you can’t ship a quick fix or track adoption in an analytics dashboard: getting feedback from surgeons and nurses in an ICU, navigating years-long regulatory timelines, and why the higher the risk, the more rigor your decisions demand.Simone also shares her nonlinear path into product, from coding to hospital operations during COVID to an NHS research project that changed her career. She offers grounded advice for aspiring PMs: stay curious, treat failure as “not now,” and remember that the product always belongs to the user. At the end of the discussion, Simone turns the tables and asks JJ about the mentor who shaped her and the one trait she’s seen in nearly every Product Voices guest.

AI is everywhere, but what business impact is it really making? In this episode, JJ Rorie talks with Faisal Masud, President of HP’s Digital Services and Workforce Experience, about where AI is delivering clear ROI today, how it’s reshaping product teams, and why “less is more” when it comes to headcount. They explore the shift from dashboards to intelligent nudges, the move from seat-based pricing to outcome-based value, and what it now means for product managers to think and operate like general managers. 

In this episode of Product Voices, JJ Rorie sits down with Amanda Di Dio, Vice President of Partnerships at Optimistic Design, to explore how product teams can thoughtfully navigate AI without losing sight of what matters most: people.Amanda shares her journey from traditional program and product management into systems thinking and human-centered design—and how that shift changed the way she views responsibility, impact, and decision-making in product work. Together, JJ and Amanda unpack what systems thinking really looks like in practice, how product teams can embed research and co-creation without overhauling their entire process, and why slowing down early often leads to better outcomes later.The conversation also dives into AI’s growing role in product development and the opportunities and risks that come with moving fast. From responsible design and bias awareness to the danger of jumping to solutions too quickly, this episode offers a grounded, pragmatic take on building products with care in a rapidly evolving landscape.Finally, Amanda shares advice for aspiring product managers navigating a tough job market, including how to build perspective, develop craft beyond the basics, and stay human in an increasingly automated world.This episode is a must-listen for product managers, designers, educators, and leaders who want to build meaningful products—without losing their soul in the process.

In this insightful episode of Product Voices, JJ Rorie talks with Gopikrishnan Anilkumar, Principal Product Manager at Amazon and member of the Forbes Technology Council, about how artificial intelligence is transforming the craft of product management.Gopikrishnan shares his journey from traditional software product management to leading AI-driven teams at major companies like Amazon, Walmart, and Goldman Sachs. Together, JJ and Gopikrishnan explore what remains constant in great product management—customer empathy, communication, structured thinking, and stakeholder alignment—and what’s changing fast as AI becomes central to how products are built, learned from, and improved.Listeners will learn how AI product managers differ from traditional ones, not because they code or build models, but because they design experiences that learn and evolve. Gopikrishnan explains how metrics shift (from satisfaction and revenue to latency, model performance, and hallucination rates), how teams expand to include machine learning scientists and evaluators, and why “being AI-aware” is now an essential product skill.Topics Covered:The evolution from traditional to AI product managementWhy PM fundamentals—empathy, communication, alignment—never go out of styleHow AI changes metrics, responsibility, and stakeholder complexityDesigning for trust, safety, and explainability in AI experiencesThe mindset shift from building features to architecting experiencesThe experimental nature of AI product work (build, test, learn, repeat)Why you don’t need to be a machine learning expert to be an AI PMHow every PM will soon interact with AI in some formAdvice for PMs transitioning into AI and for new PMs entering the fieldKey Quotes:“AI product managers are not building a feature. You are building experiences — you’re an experience architect.” “Being AI-aware will soon be one of the key strengths of a product manager.”“You don’t need to be a machine learning expert. You need curiosity, learning agility, and strong PM fundamentals.”Takeaways:Trust and responsibility are the new pillars of AI-driven product management.Product management is evolving from control to influence — guiding systems that learn and adapt.Continuous experimentation and iteration are essential in AI environments.AI literacy is becoming as foundational as digital or mobile literacy once was.

In this episode of Product Voices, Vinod Thomas, a product manager at Google, discusses his non-traditional journey into product management. He emphasizes the importance of transferable skills such as communication, collaboration, and data analytics, while debunking the myth that coding is essential for the role. Vinod highlights the value of networking and building genuine professional relationships as key to career advancement. He offers advice for aspiring product managers to understand the role deeply and connect their unique backgrounds to product management. His insights provide a roadmap for successfully transitioning into this field.

On this episode, Dr. Chui Chui Tan dives into the critical importance of culturalization in product management. She explains that culturalization involves deep adaptation to local cultural nuances, behaviors, and mentalities, requiring continuous adjustment. Dr. Tan outlines three levels of culturalization and emphasizes the need for strategic research to uncover unmet needs and cultural sensitivities, rather than just tactical questions. She  also highlights the importance of immersing in local markets, avoiding stereotypes, and using a balanced approach to gather insights. She advises starting with small steps and leveraging existing data to build a foundation for successful culturalization.

On this episode, we have a great dialogue and debate about the current state of product leadership. What's good. What's bad. What's ugly. :) You'll hear from Beks Yelland and Therese Stowell, both bringing their expertise and unique perspectives to the conversation. 

In this episode of Product Voices, I speak with Cristina Crespo, VP of Product at Paytient, about the crucial role of empathy in product management. Cristina defines empathy, differentiates it from sympathy, and emphasizes its impact on creating user-centered products. We discuss how empathy correlates with business success through frameworks like the product-led growth flywheel, and she shares strategies for leveraging research to enhance user experiences. Cristina also highlights the importance of fostering an empathetic workplace culture and the need for self-empathy among product managers. The conversation illustrates that embedding empathy in product processes is key to success.

In this episode of Product Voices, we engage in an in-depth discussion about the evolving landscape of product management and the challenges it faces in what we term the "new age of product." Two exceptional guests, Tara Goldman and Mackenzie Hughes, who bring decades of experience in leading product teams and navigating the complexities of the tech industry, help unpack the realities of current product management practices and explore how the community can redefine its approach to create meaningful outcomes.We begin by addressing the notion that "product isn't working anymore." This statement may seem dramatic, but it truly reflects a sentiment echoing across organizations. We examine how the product management field has become overly complicated, veering away from its essence due to unnecessary intricacies introduced over the years. Tara and Mackenzie articulate the evolution of product management through several eras, detailing how we transitioned from a focus on delivery to embracing chaos and agility, and now find ourselves in a precarious yet promising new era. 

In this episode, I talk with Teresa Cain, a prominent product and design expert, about her book "Solving Problems in Two Hours: How to Brainstorm and Create Solutions with Two-Hour Design Sprints." We delve into the two-hour design sprint methodology, emphasizing its role in rapid problem-solving and empowerment of product managers to lead collaborative sessions and shares practical steps for implementing these techniques, offering valuable insights for product management professionals looking to enhance their methodologies.