The importance of authenticity with Ginelle Dale

Get ready to dive deep into the ever-evolving world of influencer marketing with Genevieve Day, founder of Sydney-based agency Day MGMT, Next of Kin Management, and a Forbes 30 Under 30 honouree. In this episode, we explore the highs, lows, and unfiltered truths of working in a seemingly unregulated industry, plus Genevieve’s take on what makes (or breaks) an influencer today. We also chat about balancing business leadership with motherhood, staying ahead of industry trends, and how to stand out in a crowded content landscape. Whether you're a brand, aspiring influencer, or just love a peek behind the industry curtain, this episode has it all.Get Genevieve’s book, The Juggle, here: www.briobooks.store/products/the-juggleLearn more about Day Management: www.daymanagement.com.au/BPR website: www.baylypr.comBPR Instagram: @baylyprThank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/See omnystudio.com/listener for privacy information.

In this episode, we sit down with BPR’s very own PR Executive, Edwina, to unpack her journey from fresh-faced university intern to full-fledged publicist in the high-stakes world of lifestyle PR. From writing press releases to bring pressed for time, Dwins shares her inside scoop on landing that elusive first gig, standing out during intern days, and climbing the ladder in an agency where every client is a big deal. If you’re dreaming of a career in PR or simply curious about how it all works, this episode is your backstage pass to breaking into the industry.   Visit us on Instagram: https://www.instagram.com/baylypr/ Visit our website: www.baylypr.com  Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/See omnystudio.com/listener for privacy information.

From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis Kelce and Tay Tay’s viral romance (or faux-mance...), and how some of Australia’s most iconic brands found themselves in some serious hot water. The question is… what was all part of a genius strategy, and what were simply chaotic mishaps? Let’s chat it out…Visit our website: https://www.baylypr.com/Find us on Instagram: https://www.instagram.com/baylypr/Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/See omnystudio.com/listener for privacy information.

Lucinda & Edwina sit down for a chat about what is going on in world BPR, before breaking down a recent VOGUE x Archival study on ‘how Gen Z broke the marketing funnel’… or did they? Lucinda picks Edwina’s brains on how she makes purchasing decisions, who is influencing those decisions and most of all… why traditional marketers still seem to have an issue with paying creators what they deserve. Here’s a link to the VOGUE article we referenced:  https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel  Oh, and the word Lucinda was trying to think of was paradox. See omnystudio.com/listener for privacy information.

HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears.  Ginelle’s reccos —  O Cosmedics Tinted Mineral Sunscreen — https://www.ocosmedics.com/mineral-pro-spf.html Epicutus Lipid Serum — https://epicutis.com/products/lipid-serum  Clearsterm Skincare Lips & Cutes Treatment from Clean Beauty Market — https://cleanbeautymarket.com.au/products/lips-cutes-acne-safe-lip-cuticle-treatment Mother of Pearl Liquid Bronzer — https://www.motherspf.com/collections/face/products/the-mother-of-pearl-50ml Westman Atelier Baby Cheeks Blush in Couchette — https://www.mecca.com/en-au/westman-atelier/baby-cheeks-blush-chouchette-I-041673/ Aaaand below are the websites that G uses to scan her products — https://www.ewg.org/skindeep/https://incidecoder.com/ See omnystudio.com/listener for privacy information.

Courtney chats with Sally Branson – crisis comms specialist and owner of boutique public affairs consultancy business, Sally Branson Consulting Group. They dive into the Sydney hospitality crisis with Swillhouse and Merivale, as well the bungled press response to Kate Middleton’s cancer diagnosis. Strap in for our chat with the quote unquote f*ck up fixer! See omnystudio.com/listener for privacy information.

Lucinda is back on the podcast, teaming up with Courtney for a lively discussion about the phenomenon of Moo Deng. Why is everyone so captivated by her? Could it all just be a clever publicity stunt? And how have Aussie news outlets played a role in amplifying the hype? Expect plenty of unpredictable conversation, along with some fun pop quiz moments – you know, the usual chaos!  See omnystudio.com/listener for privacy information.

Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or fall of the celebrity beauty brand?See omnystudio.com/listener for privacy information.

But seriously, can you? Courtney and Edwina chat cancel culture amongst celebs (including THAT press tour for It Ends With Us), plus why brands need to jump on TikTok trends as soon as they land. Brat, demure – what on earth will be next?See omnystudio.com/listener for privacy information.

Lulu chats to our new Client Director, Courtney, about life at BPR, insults that she’s proud of, and what her parents think she actually does for work. Plus, our obsession with all things Olympic fit-checks, Scrub Daddy-esque mattresses, and that Opening Ceremony.See omnystudio.com/listener for privacy information.