340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray

Discover how to transform your practice from chaotic to calm in this insightful episode of the Podiatry Legends Podcast. Tyson E. Franklin sits down with Sarah Clark of Sarah Clark Consulting, an expert in optimising healthcare practices through her "Four P's to Success" framework—People, Patients, Paperwork, and Processes. Whether you're looking to improve patient experiences, streamline operations, or elevate your practice management, this episode is packed with actionable tips to help podiatrists and other healthcare providers enhance efficiency and satisfaction. Don’t miss these strategies to take your clinic to the next level! For additional show notes, please visit the Podiatry Legends Podcast website.  If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover. FREE Business Guidance: A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!! Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz Subscribe to my YouTube Channel – Tyson E Franklin 

I welcome Tony Gavin back to the Podiatry Legends Podcast to discuss the evolution of the Foot & Ankle Show. Tony reveals how his diverse background, including his time as a salsa dance promoter, inspired him to create a unique conference experience for podiatrists. With over five years of growth, the event now attracts global professionals to share knowledge, network, and inspire one another. Tony shares the behind-the-scenes changes that have made the Foot & Ankle Show a standout event in the podiatry industry, from expanding workshop offerings to refining the conference program. Tune in to hear about the upcoming event and what you can expect! https://www.footandankleshow.com For additional show notes, please visit the Podiatry Legends Podcast website.  If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover. FREE Business Guidance: A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!! Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz Subscribe to my YouTube Channel – Tyson E Franklin 

In today’s episode, I’m thrilled to welcome back Joe Sciortino, a Maltese podiatrist, to discuss the state of podiatry in Malta and his career journey from Malta to the UK and back to Malta.  If you’re curious about podiatry abroad, this episode is packed with insights. Podiatry in Malta has evolved over the years. Once only known for providing routine foot care, it is rapidly becoming recognised for its broader scope, including expertise in musculoskeletal conditions, sports medicine, and advanced technologies. Joe shares how he’s helping change this perception. More detailed show notes can be found at https://www.podiatrylegends.com/blog/ Links to Connect with Joe Sciortino: LinkedIn: Joe Sciortino Email: [email protected] If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover. FREE Business Guidance: A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy they bought me a $400 bottle of bourbon. I'll never say no to that!!! Think about it - you have everything to gain and nothing to lose. Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz Subscribe to my YouTube Channel – Tyson E Franklin 

On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List. These books would also be perfect for team members, friends and family. Book 1: Untamed - https://amzn.to/4g2BYPr "The only thing that was ever wrong with me was my belief that there was something wrong with me." Book 2: The Courage to Be Disliked - https://amzn.to/3AIswSp Book 3: Nedd Brockman Showing Up - https://amzn.to/4eGgM0A Book 4: The 12 Week Year - https://amzn.to/4i3CKxd Book 5: The One Thing - https://amzn.to/3YYULEs If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to the channel so you never miss an update. My Books: It's No Secret There's Money in Podiatry - https://amzn.to/3ZJxto5 It's No Secret There's Money in Small Business - https://amzn.to/4dklIY3 ON-SITE TRAINING & LEADERSHIP DAYS My training and leadership days are designed specifically for your podiatry business needs. I can tailor my program based on your team's needs (Teamwork, Leadership, Goal Setting, Improving Happiness, Understanding KPIs, Following Systems). If you want to learn more, please email me at [email protected]. We can then arrange a Zoom call to discuss your clinical and business needs, as no two podiatry businesses are the same. BUSINESS COACHING Do you have questions about your business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. https://calendly.com/tysonfranklin/podmeeting30 A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose.   

Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion.  Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she discovered by accident, but one she embraced with an unwavering commitment to learn and grow. More detailed notes can be found on the Podiatry Legends Podcast website - https://www.podiatrylegends.com If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.  My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub Check out my YouTube Channel - https://www.youtube.com/@TysonFranklin MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services. The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming. More detailed notes can be found on the Podiatry Legends Podcast website - https://www.podiatrylegends.com If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.  My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub Check out my YouTube Channel - https://www.youtube.com/@TysonFranklin MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience.   The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop, like the practical lock-picking activity, designed to teach transferable problem-solving skills. Don’t miss this opportunity to refine your marketing strategy and take your practice to the next level. BOOK YOUR SPOT NOW for the masterclass in Liverpool and transform your business before the Foot & Ankle Show! If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey. This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023.  She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits of co-ownership for recent graduates, and strategic business development in podiatry.  Her story is one of bold decisions, fantastic mentorship, and personal and professional growth. Get ready to be uplifted, as Natalie’s story proves that it’s never too late to chase your dreams, no matter your background. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz  

In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand.  The difference between Technical SEO and On-Page SEO. Investing in professional copywriting.  How often should you update your website and write blogs? Using FAQs the right way.  For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run. For more information on Rachel’s courses, visit RachelBrayWriting.com. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios. From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on maintaining effective operational continuity during difficult situations. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz