10 Ways to Get Leads and Land Clients

#134: Not all marketing ideas work for every Podcast Editor.That's why we are sharing 10 Ways to Get Leads and Land Clients.Use the chapters to hop to the one that most interests you - and feel free to send me any others we didn't share in this episode.Resources mentioned in the show:FREE DOWNLOAD: https://www.PodcastEditorAcademy.com/10waysKim Parkinson https://kpcreativemedia.comBertena Varney https://www.bertena.org/enEpisode: Why Aren't You Podcasting? https://podcasteditorsmastermind.com/119Episode: Podcast to Inbox (aka: Newsletters) https://podcasteditorsmastermind.com/106International Podcast Day https://internationalpodcastday.comThe Podcast Editor AcademyGet access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and Office HoursThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#133: This episode is not a mastermind discussion. I've edited down a presentation we had with Seth Resler about building Community.Building Community is not necessarily something a Podcast Editor does, but this could be another feather in your skillz cap.For example: Many of Steve Stewart's clients aren't creating podcasts for ad revenue - they're building their brand and a community behind their niche or their mission. Success is found there!At the end, Steve shares how community changes his life and opened the door to a new career in a medium we all love!Key moments:(00:00) From Audience to Community(01:46) The ROI Challenge in Podcasting(08:33) Secret #1: Rules Are Different for Community vs Audience(17:17) Secret #2: The right 100 people beats the wrong 10,000(24:42) Secret #3: Community is more sustainable than Audience(39:14) Join Podcast Editor CommunitiesCore Lessons:Distinguish between audience and community. An audience consumes content one-way, while a community fosters peer-to-peer relationships within a shared space.Prioritize the right members over large numbers. Thoughtful exclusion ensures the group remains aligned with a specific mission, increasing the value of every interaction.Create a container, not just an engine. Build a space where members contribute and support one another, reducing the creator’s burden to constantly produce new content.Focus on ROI through community-led revenue. Direct monetization includes charging for access or connecting sponsors with a niche group, while indirect benefits include better retention and product insights.Avoid community vanity. Only build a community when a clear mission exists that benefits the members, rather than simply checking a box for growth metrics.Resource:Seth's 5-day challenge http://communityroadmapchallenge.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#132: Self-employed people who get their health insurance through the Marketplace need to know about the ACA subsidy changes in 2026.Example: Make too much money and you'll have to pay back all the premiums you received for the entire year. For me, that means *$24,000!!!Sean Mullaney, an Advice-Only Financial Planner, joins us to discuss various ways to control taxable income and ensure you don't go over the cliff and lose all your Premium Tax Credits.Disclaimer: The discussion is intended for general educational purposes only and is not tax, legal, or investment advice for any individual. Steve and the Podcast Editor Academy do not endorse Sean Mullaney, Mullaney Financial & Tax, Inc. and their services. Key moments:(00:00) Download the free Handout: https://www.PodcastEditorAcademy.com/cliffhandout(03:41) What are ACA Subsidies and the Premium Tax Credit?(10:23) Tip #1: Delay Income(14:22) Tip #2: Accelerate Expenses(18:37) Tip #3: Contribute to HSA(24:53) Tip #4: Contribute to Solo 401(k)(28:25) Tip #5: Similarly, a SEP IRA(30:14) Tip #6: Deductible Traditional IRAs(31:41) Tip #7: Deductible SPOUSAL IRA(34:52) Get tax-free money out of your HSA(37:36) Pay yourself back from Roth IRA contributions(40:48) AVOID doing Roth Conversions(41:52) Charitable Contributions don't help(43:03) Planning for next year's health insurance(45:34) The final tip has a Difficulty Level 10 - but would work (listen for more)Resources mentioned in the show:Follow along with the free handout: https://www.PodcastEditorAcademy.com/cliffhandoutFind more at Sean's website: https://fitaxguy.comBuy the book "Tax Planning To and Through Early Retirement": https://www.measuretwicemoney.com/bookWatch the full, original, unedited webinar at https://www.PodcastEditorAcademy.com/subsidycliff*Disclosure: Steve Stewart estimates the Premium Tax Credit is worth approximately $24,000 to his family. Neither Steve nor Sean make any estimate as to how much the Premium Tax Credit or any other tax planning strategy might be worth to you or any other listener or viewer.Mentioned in this episode:New, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThe Podcast Editor AcademyGet access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Join us for a FREE webinar about ways you can save on taxes AND avoid "The Subsidy Cliff".If you're self-employed and getting subsidies for health insurance, you need to know what The Subsidy Cliff is - and more importantly...how to avoid it!Advice-only financial planner Sean Mullaney will share how easy and impactful each tactic is so YOU can make the decisions on what steps might work for you and your family.Tuesday, August 4th at 3pm ET / 12pm Pacific:https://www.PodcastEditorAcademy.com/webinarPS: Go ahead and download the handout now so you're ready: https://www.PodcastEditorAcademy.com/handoutThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#131: Aren't all podcast apps the same? Not in the least!The most used features in podcast apps from our brief July 2026 survey were:52% adjust playback speed48% said "Notifications of new episodes"48% also said they use Chapters44% like the Auto-Delete of completed episodes33% read along with the transcripts26% utilize a Smart Playlist feature25% set a timer18% have their app boost vocals or do loudness normalization14% said micropayments like Boostagrams and streaming sats were importantJenn Trepeck, Daniel J Lewis, Dave Jackson, and Martin Lindeskog join us for a conversation about these apps and some of the cool features they offer.Key moments:(04:53) Most used podcast apps(07:55) Listening at faster speeds(09:45) Notifications & auto-delete(11:47) Smart Playlists(14:17) The "Bookmark" feature Dave Jackson loves ❤️(16:28) Uploading mp3s for review(19:20) Podcast Chapters(24:40) Transcripts(35:05) YouTube as a podcast consumption app(49:18) Why this matters for Podcast EditorsOur Guests:Daniel J Lewis is a Hall of Fame Inductee, podcasting educator, advocate, and innovator who started podcasting in 2007.He has created numerous resources for podcasting, such as PodChapters.com and the *Podgagement service to help podcasters supercharge their podcast engagement - and hosts The Audacity To Podcast.Daniel also co-founded International Podcast Day and is deeply involved in helping innovate the podcasting industry through Podcasting 2.0.Dave Jackson, also a Hall of Fame Inductee, is Head of Podcasting at Podpage and has been running the School of Podcasting for more than 20 years.He's spoken at numerous events, ran New Media Expo in 2014, and authored the book "Profit From Your Podcast".Jenn Trepeck created her own health and wellness enterprise almost 20 years ago and offers Optimal Health Coaching. She also hosts "Salad With a Side of Fries" and authored the book "Uncomplicating Wellness: Ditch the Rules, Quiet the Noise, Reclaim Your Life".Martin Lindeskog: A blogger since 2002 and podcaster since 2006, Martin is a New Media Advisor at TeaParty.Media and authored "Tea Book Sketches: Ideas And Notions About The Second Most Popular Beverage In The World".Find all his shows, resources, and send him some Satoshis: https://bio.link/lyceum - or find him on TrueFans.fm: https://truefans.fm/fans/lyceum☕️ Send Martin a direct message on LinkedIn, or an email message and tell him what you thought about the episode > he will send you a coffee or tea sample, FOC (free of charge). ______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode.PodChapters.com for ChaptersOf course we had to use PodChapters.com to make chapters for this one!*Captivate.fm for our podcast MEDIA HOSTCaptivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:Benfits in the Podcast Editor AcademyThe Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.Podcast Editor AcademyThe Podcast Editor AcademyGet access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#130: Podcasters should STOP focusing on the wrong things - and put that time and effort into the right things.Our panel discusses several things we see our clients doing that could be better spent in areas that will make their shows more successful.Do you agree with the Top 5 Things we shared? We certainly didn't agree with each other...why should you? 😁Key moments:(03:36) Stop Chasing AI & Video Views(06:16) Beyond Downloads and Video Stress(08:36) Video Engagement vs. Audio Depth(12:49) Video’s Flexibility and Challenges(17:32) Rethinking Episode Descriptions & Titles(21:50) Beware of Low-Cost CPM Ads(28:01) Editing Transcripts for Discovery by AI(35:36) Be Memorable and Entertaining(43:02) Analytics Over Downloads(45:52) Intentional Replays & SEO(49:24) Clarifying Your Podcast StrategyResources mentioned in the show:Audiobook by Tom Webster - The Audience Is Listening: A Little Guide to Building a Big PodcastStudy on Podcast Trailers - A Playbook for Producing Successful TeasersOur guests:Jason Soderberg aka PodVader is currently the VP of Podcast Operations and Production at the Cumulus Podcast Network. He first started all the way back in 2004 as the Producer who created the ESPN platform of podcasts.In between, he’s served as the Head of Content for BlogTalkRadio/Spreaker/VoxNest - pioneering Dynamic Ad Insertion, the Locked On Network - continuing his passion for sports podcasts, and independent consulting....A rare bird who’s worked in both corporate and independent podcasting since the inception of the media.🔎 Find him at https://cumuluspodcastnetwork.comAndrea Klunder is the founder, media strategist, and lead producer-editor of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and industry leaders dedicated to cultural impact. She has developed and produced shows for The Santa Fe Opera, New Mexico Department of Cultural Affairs, and Del Sol Quartet, whose first season was an Official Selection at the Tribeca Festival.Andrea facilitates Power Your Story, a high school mentoring program and podcast produced by neurodiverse students in Chicago, which was a finalist for the Google Creators program in 2019, and has been a featured speaker and trainer for Podcast Movement, Podfest, She Podcasts Live, the University of Florida, Opera America Education Forum, After School Matters, and many, many podcasts. Her mission is to help your voice shine!🤫 Andrea’s secret podcast featuring voice memos about strategic insights and podcasting skills https://app.helloaudio.fm/feed/3d09b4d6-fddf-4a2c-8338-ac295c32666e/signupLou Bartone helps smart business owners use AI to save time, simplify marketing, and create better content without sounding like a malfunctioning robot in a rented blazer.As a former Hollywood TV executive, video marketing expert, and Certified AI Consultant, Lou brings strategy, storytelling, and practical AI know-how to entrepreneurs who want results without the tech-induced migraine.Tired of asking ChatGPT for content ideas and getting back a bowl of digital oatmeal? Join the AI Playground for just $11/month. 👉 https://loubortone.com/AIP______________________________Tools we used:*Riverside.fm to RECORD*WhisperTranscribe for SHOW NOTESPodChapters for EMBEDDED CHAPTERS*Captivate.fm for our podcast MEDIA HOST*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:The Podcast Editor AcademyGet access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#129: What do you wish you know when first starting to edit podcasts for clients?Our panel shares their thoughts about undercharging, their lack of marketing, and a "trap" that many of us have fallen into.Key moments:Estimate and bill for editing time to avoid undercharging and ensure profitabilityDevelop a marketing strategy and a strong portfolio to attract clientsDefine your niche and offer strategic consultation alongside editing servicesEstablish clear contracts with trial periods and retainersLeverage built-in software features rather than overspending on pluginsPrioritize continuous learning and adaptation to industry changes__________________________Our PanelistsAbout Andrea Klunder:Andrea is the founder of The Creative Impostor Studios, a boutique agency producing award winning media for artists, organizations, and creative leaders....and she's also back with a wardrobe change.Book a free 30 minute podcasting business consultation: bit.ly/podbizwithandreaAbout Bill Stewart:Bill has been in radio and production since 1989. Podcast Production is a side gig for his network job for companies like intuit/Quickbooks and Total Babble podcast.Find samples of Bill's work at soundcloud.com/getstew or reach him at [email protected] Chris Duckett:Chris is a seasoned podcast editor with over 7 years of professional experience, specializing in video podcasts. He has mastered three audiobooks and contributed to a wide range of audio and video production projects.Connect with him at duckettproductionservices.comResources mentioned in the show:Audiobook: *Profit First by Mike MichalowiczPodcast episode: Profit First with Carol RiveraCourse: Profit First for Podcast Editors (includes template)Plugin suite: iZotope RXPlugin: Waves WLP Plus Loudness MeterPlugin: Waves Vocal Rider®Plugin: Soothe 3AI Sound Engineer: AuphonicVideo capture & editing: *Riverside.fm______________________________Tools we used to produce this episode:*Riverside.fm to RECORDWe used Riverside to record this episode and create video shorts for marketing the show.*WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.PodChapters for marking chapters in MP3:PodChapters helps you create chapters and embed them into the MP3 - plus incorporate them into the RSS feed and show notes.*Captivate.fm for our podcast MEDIA HOSTWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:The Podcast Editor AcademyGet access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.Podcast Editor AcademyBenfits in the Podcast Editor AcademyThe Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#128: Do filler words matter?Tom Hanson found several key findings from research and industry data that shows filler words do matter!"Episodes with >4 filler words per minute saw 18–22% higher drop-off rate in the first 10 minutes compared to “clean” episodes" according to a Riverside listener study.How can you and I use this knowledge to convince potential clients that it's worth paying us to remove filler words?We discuss the impact of filler words on the success of podcasts in this episode of the Podcast Editors Mastermind Show.👉 Stick around to the end for the post-production process Steve used to get excited about editing this interview.Key moments:The perception of editing out fillers has changedResearch on the Impact of Filler Words in PodcastsConvincing Clients to Pay for EditingResources mentioned in the show:Study: Impact of Filler Words on Listener EngagementService: Audiocore Edit Assist (try for free) https://www.knvpstudios.com/audiocoreList of Crutches: Unnecessary Words in a Podcast https://stevestewart.me/unnecessary-words-in-a-podcastAbout Tom Hanson:Tom started KNVP Studios in 2014 and has offering his services in the professional television, film and audio/video business for over 30 years.He has a Bachelor of Arts degree in Communications, with a minor in Audio Recording and Music Synthesis and has worked with the biggest studios in the world such as MGM, Sony Pictures, MTV, and HBO, and countless others in state-of-the-art facilities.Tom also created "Audiocore Edit Assist", which is a service that creates marker files for Audition, Reaper, Hindenburg, and Audacity: https://www.knvpstudios.com/audiocore__________________________Chapters:(00:00) Stay to the End for Post-production Processes(01:43) Has Editing Fillers Changed?(08:01) Research on Filler Words(12:46) Editors Are More Sensitive to Fillers(15:32) Convincing Clients to Pay for Editing(20:04) How Audiocore Edit Assist Works(23:20) How This Episode Was Edited Differently(26:41) Send me YOUR Workflow Process!Mentioned in this episode:Benfits in the Podcast Editor AcademyThe Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#127: Carrie Caulfield is back to give a behind-the-scenes look at what it actually takes to grow beyond "just" editing.She talks about how she went from editing simple interview shows to landing a major role with the Legal Media Network—all sparked by a note in the Podcast Editors Club Facebook group with a pitch. Carrie didn’t wait until she felt “ready.” Instead, she kept saying yes to opportunities, learning as she went, and building her confidence through experience rather than formal training.As her career progressed, she naturally moved beyond editing into storytelling, production, and eventually leadership. Now, she’s overseeing large-scale operations, managing teams, and helping shape content for hundreds of clients. Through it all, she keeps coming back to the same idea: growth comes from being willing to figure things out, even when you’re unsure. Her journey is a reminder that skills build on each other, and if you stay curious and open to stretching yourself, you can turn a small starting point into something much bigger.Key moments:Carrie secured her current role by proactively pitching herselfShe transitioned into narrative storytelling and full-scale production workHer experience shows that editing skills can evolve into broader storytelling and leadership capabilitiesShe now oversees production for nearly 200 clients, managing teams, workflows, and content strategyA major success factor has been willingness to learn on the fly and take on challenges without waiting for formal trainingResources mentioned in the show:Carrie Caulfield, Director of Production, The Legal Media Network@TheCarrieCaulfield (IG, Threads)https://carriecaulfield.notion.siteOur Editor for this episode:This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show (audio and/or video)Mentioned in this episode:Benfits in the Podcast Editor AcademyThe Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

#126: What are the biggest podcasts doing?Megan Dougherty of One Stone Creative shares information from their research into the trends and best practices of the top 100 Business Podcasts.Key topics:Churn: Nearly 48% of top 100 business pods are new to the listBranding visuals and colorsFormat/structure and show lengthHow many have video and go “video first”?Websites and show notesResources mentioned in the show:Download the Report https://onestonecreative.net/ReportThe Podcasting for Business Book (free): https://podcastingforbusiness.comStephen Robles' article: https://beard.fm/blog/goodbye-podcasts-hello-showsAbout Megan Dougherty:Megan is the co-founder of One Stone Creative and author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. As a digital marketing strategist with a background in online business development, she has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. One Stone Creative specializes in limited release practically done-for-you podcast seasons, and ongoing audio and video shows for expert business owners.Website: https://OneStoneCreative.netLinkedIn: https://www.linkedin.com/in/doughertymeganYouTube: https://www.youtube.com/@onestonecreativeTikTok: https://www.tiktok.com/@oscpodcastingInstagram: https://www.instagram.com/oscpodcasting/reels______________________________Tools we used:*StreamYard to RECORDThanks to Sam Bhattacharyya for lending us his StreamYard account, which was used for the live stream. Check out Sam's free resources: katana.video, free.cropzoom.video, and free.upscaler.videoPodChapters for ChaptersPodChapters helped me create chapter titles and embed chapter timestamps into the mp3, which are used in some of the most popular podcast apps.*Captivate.fm for our podcast MEDIA HOSTCaptivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!).*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:The Podcast Editor AcademyGet access to 35+ years of small business experience from Steve Stewart and decade of learning inside the Podcast Editor Academy. PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and monthly Office Hours.Podcast Editor AcademyBenfits in the Podcast Editor AcademyThe Podcast Editor Academy offers all kinds of benefits - including odd ones we can't really share (because we don't know they're coming). Enjoy our Private Podcast, Weekly Challenges via email, , and monthly Office Hours.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy