047: Defining your Niche and Cultivating Credibility

WOMEN'S ENTREPRENEURSHIP DAY  |  NOV 19    In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, then to Bollywood, then back home to Canada, then LA and now to the UN in New York.  At the UN Lindsay is an ambassador for female entrepreneurship and today (November 19) we are celebrating  WOMEN'S ENTREPRENEURSHIP DAY so be sure to check out the links below for ways to show your support for this cause around the world and locally.    Relevant Links: Lesley from Pitch Graphic Design Jive Instagram @jiveprdigital Jive Twitter @jiveprdigital JIve Facebook  WED Instagram @womenseday WED Twitter @womenseday WED YouTube WED Facebook WED Linkedin

In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth.  Relevant Links: https://www.jenerationpr.com/ Lesley from Pitch Graphic Design

I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands. As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path. Crosby shares with us a  process she’s developed to help audit and improve your professional presence in 4 key areas  - and she announces the launch of Coterie - PR Couture’s our brand new PR Community - launching Nov. 5 Relevant links : https://www.prcouture.com/thecoterie/ Lesley from Pitch Graphic Design

In this episode, I chat with Jessica Rhodes  - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast media list and how to prepare clients for a podcast interview.  Relevant links : Interview Connections Lesley from Pitch Graphic Design

I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so Melissa from Social Ape Marketing has put together a list of their favourite tips and tricks to master one of the most powerful and versatile social platforms: Instagram. Relevant Links: Social Ape Blog Post Lesley from Pitch Graphic Design

In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.   Relevant Links: https://www.cision.com/us/resources/white-papers/2019-sotm/ Lesley from Pitch Graphic Design

In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility.  Relevant Links: Social Ape Marketing Site Lesley from Pitch Graphic DesignE-Myth Book

In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns.  Relevant Links: Direct Consulting Lesley from Pitch Graphic Design

In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her entrepreneurial journey starting her own agency. She shares her experience working with billion-dollar brands that “get-it” and how to educate your client if they are missing the mark when it comes to multicultural marketing. She also shares her insights on the importance of having a diverse team and how this can help you avoid potential multicultural marketing landmines.  Relevant Links: PRecise Communications Lesley from Pitch Graphic Design

In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshbook data, exclusive to this podcast about the billable rates of men and women working in PR.  Relevant Links: Fresh Books Study: https://www.freshbooks.com/press/data-research/women-in-the-workforce-2018 Lesley from https://www.pitchgraphicdesign.com/