Ep.410: Medicare Changes Are Squeezing PT Owners — Here's Your Game Plan (Part 2)

You've heard it before—run your practice like a business. But what does that actually mean… and how do you do it? In this episode, Brian breaks it down into 3 leadership phases that give you clarity, structure, and control over your practice. From setting value-driven goals to building the right team and implementing systems that actually work, this is the framework that separates struggling owners from those who consistently grow. If you've been feeling scattered, reactive, or stuck, this episode will help you refocus and start leading your practice with intention.

Medicare changes are putting more pressure on PT practice owners than ever. In part two, Brian shifts from what's happening to what to do about it. This episode is all about helping you protect your margins, make smarter business decisions, and take back control of your practice in 2026. If you're feeling squeezed, this is the game plan to move forward with clarity and confidence.

Medicare just made its move for 2026… and if you're a physical therapy practice owner, you're going to feel it. In this episode, we break down the latest Medicare changes and what they actually mean for your business. From a 2.83% reimbursement cut to supervision updates, plan of care changes, and ongoing telehealth uncertainty, the landscape continues to shift—and not in your favor. But this isn't about reacting. It's about responding. You'll walk away with a clear clinical strategy to help you protect your margins, maintain high-quality care, and position your practice to win despite the pressure. Because while you can't control Medicare, you can control how you adapt. If you're serious about staying ahead, building a stronger team, and running a more profitable practice in 2026, this episode gives you the game plan to do it. 👉 Want help applying this to your practice? https://www.megbusiness.com/contact-us/

In this episode, Brian Gallagher introduces The 4 + 4 Method—a framework built from four mindset principles and four business systems that helped shape his success over nearly three decades in private practice. Early in his career, Brian believed success meant simply working harder and seeing more patients. Over time, he discovered that sustainable growth comes from something very different: the right mindset paired with the right systems. In this episode, Brian shares leadership lessons that shaped his career along with practical strategies for running a stronger clinic, including pay-for-performance compensation models, disciplined financial planning, structured time management, and management action plans that drive execution. If you're a physical therapy practice owner looking to improve profitability, leadership, and scalability, this episode offers both the mindset and systems to help you get there. Learn more about MEG, a Provana Company: https://www.megbusiness.com Contact us: [email protected]

In this episode of Physical Therapy Private Practice Secrets of the Top 10%, Brian Gallagher sits down with Dr. Heidi Jannenga, co-founder of WebPT, to unpack the key insights from the 2025 State of Rehab Therapy Report. Together they explore the biggest forces shaping private practice today—margin compression, clinician burnout, administrative burden, and the rapid rise of AI and automation in healthcare. Brian and Heidi discuss what the data reveals about the disconnect between clinic owners and clinicians, why smaller practices are struggling to adopt new technologies, and how forward-thinking practices are adapting their business models to stay profitable. If you're a practice owner looking to navigate the challenges of 2026 and beyond, this episode delivers practical insights you can apply immediately. Access WebPT 2025 State of Rehab Therapy Report

If your payroll keeps climbing but reimbursement isn't, something has to change. In this episode, Brian sits down with Wendy Lucas from Highbridge to break down how a remote PT front desk powered by a virtual team can stabilize staffing, improve patient experience, and protect your margins — without sacrificing the human touch. They discuss the real pain points practice owners face: turnover, call-outs, inconsistent collections, Medicare concerns, and rising administrative costs. More importantly, they explain how a live, tech-enabled front desk model can reduce overhead, increase consistency, and help you build a leaner, more profitable practice. If you're serious about lowering payroll, improving operational stability, and modernizing your PT front office, this is a conversation you don't want to miss.  

The business climate has changed — and leadership must change with it. In this episode, Brian outlines the leadership shift required to win in private practice in 2026 and beyond. Winning isn't accidental, and it isn't emotional. It's measurable. It comes down to three pillars: People, Products, and Profits. Are you building a culture of contribution? Delivering outcomes that drive loyal referrals? Operating at a true 15–20% net profit? The owners who win today observe, decide, and act. They lead strategically instead of reacting to circumstances. If you want freedom, profitability, and long-term growth, this episode lays out the standard required to get there.

In this episode, I answer a powerful question from a multi-clinic owner: If you were opening a private practice today, what would you focus on to win by next year? My answer comes down to two things: Beingness — defining your ideal scene, building culture, and leading with transparency. Mechanics — clinical efficiency, productivity standards, payroll discipline, and pay-for-performance compensation. Private practice in 2026 requires clarity, financial discipline, and strong leadership. This episode breaks down exactly how I would structure a practice today to ensure growth, profitability, and long-term success. If you're serious about building a scalable, high-performing clinic, this episode is for you.  

What if the biggest obstacle to your private practice growth in 2026 isn't reimbursement, staffing, or the healthcare system… …but how you are showing up as the owner? In this episode, Brian shares a powerful mindset shift inspired by recent international travel and deep reflection on what truly drives success, happiness, and scalability for physical therapy practice owners. He breaks down the three superpowers every private practice owner already has — but may not be fully using: Vision Discipline Leadership You'll learn why your business is simply a vehicle to build the life you envisioned… why discipline separates owners from employees who happen to own a clinic… and why true leadership means observing, deciding, and acting without wearing other people's conditions. This episode is a reset for 2026. A reminder that while the conditions of healthcare may not be in your control… the way you lead, think, and build your practice absolutely is.

In this episode of Secrets of the Top 10%, Brian sits down with Sangwon Lim, Founder & CEO of PhyxUp Health, to explore how Remote Therapeutic Monitoring (RTM) is being used as both a revenue strategy and a clinical success system for modern physical therapy practices. Rather than focusing on buzzwords or billing codes, this conversation centers on what truly happens between visits—and why visibility during that time is becoming essential for patient outcomes, therapist efficiency, and practice sustainability. https://phyxuphealth.com/