OOTB #42 | What makes a modern 3PLs more than a fulfillment partner?

Fulfillment used to sit quietly in the background. Now, it defines your brand.From shipping speed to packaging, communication, and how issues are handled, every operational detail shapes the customer experience. But as brands scale across channels and expectations rise, many are finding that traditional 3PLs weren’t built for this new reality.In this episode, we sit down with Chad Carleton, founder of Good Company Ships, to explore a different approach to fulfillment. One where your 3PL doesn’t just move boxes, but acts as a true extension of your team.Chad built Good Company Ships to challenge the status quo: moving away from rigid processes and transactional relationships toward a model rooted in partnership, transparency, and brand alignment.We unpack what white-glove fulfillment really means (beyond nicer packaging), how to maintain a high-touch experience while scaling operations, and where traditional 3PLs tend to break down when it comes to brand experience. If you’re scaling your ecommerce operations, frustrated with your current 3PL, or rethinking how fulfillment impacts your brand, this episode will give you a clearer framework for what great partnership actually looks like and why it matters now more than ever.

Now that you know how to get started, how do you actually make it work? In Part 2, Mac gets tactical. We dig into why TikTok Shop and Instagram are a completely different beast from Amazon — think discovery over intent, entertainment over listings — and what it really means when brands "lose control" on a marketplace. We also cover the metrics that matter most beyond top-line revenue, how fulfillment SLAs can make or break your seller status, and how marketplace integrations impact your cash flow more than most brands expect. Mac rounds it out with real brand examples — from Instant Pot to Allbirds — and his take on where marketplaces are headed next. Practical, honest, and packed with hard-won advice.

Thinking about selling on marketplaces but not sure where to begin? In this episode, we sit down with Mac, a 20-year e-commerce veteran, to break down everything brands need to know before jumping in. We explore how the shift from retail gatekeepers to search algorithms has completely changed the game, why marketplaces are a distribution tool — not a brand-building one — and how to figure out which platforms actually make sense for your business. Mac also shares the rookie mistakes he's seen (and made himself), from listing your entire catalog too soon to ignoring marketplace-specific SEO. Whether you're a DTC brand eyeing Amazon or a founder just starting out, this episode gives you the foundation to make smarter marketplace decisions from day one.

Cash flow can make or break your business. But how do modern 3PLs use operations to unlock and leverage this more optimally? According to this week’s guest, bonded warehouses.In this episode, Jonathan Briggs from ShipMonk joins us to explain how bonded warehouses play a critical role in cross-border commerce and how they can be a new way to leverage your overall business/operations.Bonded facilities aren’t just a storage solution. They come with layers of customs compliance, documentation requirements, operational controls, and regulatory oversight. When used correctly, they can become a powerful strategic lever. When misunderstood, they can quickly create operational friction and unexpected costsIn this episode, we’re unpacking what bonded warehouses actually are, how they function within modern global supply chains, and how brands, 3PLs, and importers can use them more strategically — not just operationally.If you’re importing goods, expanding into new markets, or looking for ways to optimize inventory placement and duty management, this episode will give you a clearer picture of how bonded warehousing fits into the broader logistics landscape.

In this episode, Margherita and Abby sit down with Matt Hertz, founder of Third Person, to break down everything brands need to know before signing on the dotted line with a fulfillment partner.From the "Goldilocks theory" of order volume and SKU complexity, to why culture fit can make or break an operation, Matt pulls back the curtain on what 3PLs won't tell you in the sales cycle — and what brands often get wrong.In this episode, you'll learn:How order volume, SKU count, and fulfillment complexity should shape your 3PL searchWhy tech is non-negotiable in 2026 — and what to look forThe cultural red flags to watch for before you commitWhat a healthy onboarding actually looks likeHow to tell the difference between growing pains and the wrong partnerWhether you're evaluating your first 3PL or wondering if it's time to make a switch, this episode is your roadmap.

Choosing a 3PL isn’t just about price — it’s about fit.In Part 1 of this two-part series, we break down how brands should approach the 3PL search process and why “best” is always subjective. From SKU complexity and order volume to red flags in sales conversations, this episode covers what founders and operators need to understand before signing a contract.You’ll learn:• Common mistakes brands make during the search• Why the cheapest option often costs more in the long run• The one question every brand should ask before signingIf you’re considering switching 3PLs — or choosing one for the first time — this episode will help you avoid costly mistakes and make a more strategic decision.Part 2 dives deeper into fit, onboarding, tech, and what makes a great long-term 3PL partnership.

What happens when you chase the wrong KPI? According to this week’s guest, it can quietly break your warehouse.In this episode, Shaheed Awadeh from Bergen Logistics joins us to challenge the way operators think about performance metrics, starting with why industry benchmarks should be treated as a compass, not a map. From real stories of “winning the day but losing the warehouse” to practical lessons on pairing productivity with accuracy, we dig into how metrics influence behavior on the floor more than most leaders realize.You’ll learn how to spot hidden productivity leaks, why slotting and data integrity matter more than adding headcount, and how 3PL operators can measure performance across wildly different customer profiles. We also explore the future of the industry, from predictive productivity to the growing importance of frontline leaders in an increasingly data-driven world.Whether you’re running a single facility or managing multi-client operations, this conversation will help you rethink what success really looks like in the warehouse.

Packaging is one of e-commerce’s biggest hidden inefficiencies — and Packsize is on a mission to fix it. In this episode of Out of the Box, we sit down with Fabricio Ruilova to explore how right-sized packaging is transforming fulfillment, cutting costs, and driving sustainability at scale.We dig into:• Why oversize boxes are costing brands money — and how “perfect-size” packaging eliminates waste• How Packsize’s automated, on-demand box-making works inside real fulfillment operations• The growing pressure for sustainable packaging and how right-sizing helps companies stay compliant• What smarter packaging could unlock for the future of e-commerce and supply chainsAs Packsize’s Director of Strategic Partnerships, Fabricio brings firsthand insight into how top retailers/3PLs are rethinking packaging to boost efficiency, speed, and sustainability.If you care about the future of fulfillment, automation, and greener commerce, this episode 'unpacks' it all. Standard packaging may not be 'one size fits all' but right size packing can be.

Freight is one of the world’s most complex and volatile industries — and transparency has become the missing piece everyone is finally talking about.In this episode of Out of the Box, we sit down with Fabio Brocca from Xeneta to explore how global freight really works behind the scenes, why pricing can feel so opaque, and how data is transforming the way shippers and carriers make decisions.We break down:• Why freight rates fluctuate so dramatically — and why volatility is here to stay• How shippers benchmark contracts when every rate sheet looks different• The rise of freight market intelligence and what “transparency” actually means• How AI and automation are reshaping procurement, forecasting, and decision-making• What more visibility could unlock for the future of global logisticsFabio brings a unique perspective shaped by years inside MSC, Amazon, and now leading product at Xeneta — giving us an insider look at both the challenges and the massive opportunities unfolding in ocean and air freight today.If you’re curious about the future of global logistics, data-driven supply chains, or how technology is rewriting the rules of freight, this episode is packed with insights.Tune in and explore the new era of transparency in freight.

Whether you're an e-commerce founder, a global brand expanding into the U.S., or a European business trying to make sense of American tax rules (yes, the U.S. really is like 50 different countries when it comes to compliance), this conversation breaks it all down in a way that's clear, practical, and even… enjoyable?In this episode, we sit down with Jacob Urbach, Enterprise Account Executive at Numeral, to explore the depths of Sales Tax. His outstanding career has already touched SaaS businesses like Data.ai and Poolday.ai. where he has been able to see the importance of automation and AI in action- from saving revenue to easing founder anxiety.We discuss: • How sales tax/Nexus have changed over the years. •Why are these items so important but often neglected?  •Why does automating these important tasks matter today and in the years to come?  •What does the future of sale tax/Nexus look like? Plus, Jacob breaks down how and why classification matters. Is edible underwear clothing? Or is it considered a CPG/food product? Their is sales implications for both but differ!If you care about tackling one of the major headaches of supply chain – this episode is for you.