#41 Troy Andrews - The Psychology of Persuasive Presentations

Evolutionary or revolutionary? In this episode, we hear Sam Tatam and Rory Sutherland discuss Sam’s new book, 'Evolutionary ideas' and discover the benefits of learning how to innovate from adapting what already exists.

Join us FREE and virtually on 10 June 2022 for the world's biggest festival of behavioural science and creativity. Register here: https://bit.ly/3xjduNd

We present to clients, we present to colleagues, we present to our managers. Presentation is an essential part of our every day. So, how to make these presentations more persuasive? It is as easy as learning A – B – C. Tune in to discover a Behavioural Science-based approach to presenting successfully!

Which of these words feels more like you? Restraint, prevent, adhere. Or: allow, freedom, create? Professor Michele Gelfand reveals how our words, clothing and culture reflect where we sit on the tight-loose-scale. And importantly, what this says about our behaviour as employees, citizens and leaders.

Imagine you run the world’s largest meditation app — your users are stressed and the pandemic isn’t helping. How do you design your app to get people to stick with it long enough to see meaningful results? Dr Clare Kennedy Purvis explains how she and her team of behavioural scientists at Headspace did just that.

While some wonder how to become more creative, others already gave up and told themselves they just are not the creative type. In this talk, John Cleese, a legendary actor and Oscar-nominated screenwriter, and Rory Sutherland talk about their experience with creativity and share some valuable wisdom on how everyone can embrace the power of creativity.

What came first: man on the moon or wheels on the suitcase? Who are Homo-transporticus? What is the future of transport? In this episode, we hear from Pete Dyson and Rory Sutherland who talk about their newly published book: Transport for Humans. Are We Nearly There Yet?

In this episode, we relive Nudgestock 2021 where Rory Sutherland asks the question "Is everything BS?". We discover the answer lies somewhere between double dishwashers, floating nuclear power-plants and placebo vaccines. And perhaps, a little bit of the other type of BS.

375933 The Sustainable Development Goals are nothing less than a comprehensive blueprint to achieve a better and more sustainable future for all. On this episode of O Behave we’re joined by the brilliant Roxáni Roushas and Fatima Keaik of UNDP Innovation to explore how behavioural science can help to accelerate our progress towards the SDGs. To visit the references discussed in this podcast, please see: • UN Secretary-General’s Guidance Note on Behavioural Science: https://www.un.org/behaviouralscience • UN Behavioural Science Week 2021: https://www.youtube.com/playlist?list=PL5dkWbaJeOg7sQdzgmHh0c2AmtzVl2xVX • UNDP Innovation: https://medium.com/@undp.innovation • Applying Behavioural Science to the Prevention of Violent Extremism: https://www.undp.org/publications/applying-behavioural-science-support-prevention-violent-extremism-experiences-and • Applying Behavioural Science to Youth Entrepreneurship: https://medium.com/@undp.innovation/one-behaviour-at-a-time-redesigning-entrepreneurship-pathways-in-the-arab-states-f2f45051bed9 • Behavioural Science at UNDP Kuwait: https://www.kw.undp.org/content/kuwait/en/home/projects/kuwait-public-policy-centre-establishment-support-kppc/

What wicked challenges do we face coming out of lockdown? In the latest O Behave episode Dowshan Humzah and Rory Sutherland discuss how unexpected and uncertain this past year has been for society and how “creative consulting” can play a key role in its recovery. Tune in to hear how diverse, disruptive thinking can unlock potential in the new normal.