GTM05 - Mastering OpenSource Marketing, with Ingrid Burton, CMO, Quantcast

Steve Brown is a Futurist, helping companies and organisations think through the digital challenges they were facing, and how new and emerging technologies could influence their own futures. Steve truly previously had a fascinating career, with the one and only Intel, moving through marketing, events, planning and labs, before finally becoming an Intel Futurist. For this season finale, hear Steve talk through what's next. He is also an author, and entrepreneur.

Parker Crockford explores how Fintech is developing and growing in the US and Europe, and what the breakout segments look like. He takes us through his thoughts on how to approach Fintech, the impact of Open Banking and the companies that are doing it well.

Rav Dhaliwal is probably one of the most experienced CS leaders there is, having grown along, and witnessed, the explosion of Customer Success, and having held senior CS positions at Yammer, Zendesk or Slack. A must listen for all founders and leaders as they build their business in the world of continuous selling.

Chris Bruce talks us through the extraordinary growth journey of Thomsons Online Benefits (now Darwin), from the early days to how the business was acquired.

David Quantrell talks about his road to becoming Chair of a number of tech businesses and how startups should think about developing their Board as their business grows. With two IPOs under his belt, four company sales through to running a large division of an IT giant, and having worked with well known names such as Box, McAfee and HP, it’s fair to say that David is a well respected figure in European tech.

With a non-traditional path into tech, Pat Phelan has been right in the middle of the evolution of the Customer Success function. In this podcast, Pat discusses how Customer Success aligns with the vision of the business, and at the same time, the needs of the customers.

Jonathan Gill, CEO at Panaseer, tells us how he plots the course of a rocketship company, delving into not just the sales and product direction, but also how effective leadership has the biggest impact.

John Kreisa has been in the middle of the data revolution for his entire career. He breaks down how to build your Marketing team around data products, and how to get the Sales motion humming along — an essential listening for anyone working in marketing and data.

Erevena have helped many of the most recognisable names in Europe Tech hire their leadership teams. Dan Hyde, CEO, unpacks his invaluable learnings, as the war for talent stays as strong as ever. A must listen for all those who don’t want to make the mistakes of founders before them, and end up churning their most expensive and valuable people.

Ingrid Burton, CMO at Quantcast, one of Silicon Valley's very best, talks through the relationship between Sales and Marketing, 'the squeeze play' and her hands-on experiences from Sun to Quantcast, creating whole new categories and communities around key Open Source technologies.