Episode 5: Build an Effective Insights Organization in Consumer Products

In this episode we’re joined by special guest Jason Long, Head of UKI Consumer Goods at Salesforce, discussing the emerging space of ‘composable’ – a new component architecture solution that provides a flexible approach to digital transformation. 

Experts in Retail and CP face-off with their predictions for 2022 and beyond.

Discuss how established Consumer Products companies and startups should collaborate together to find innovation solutions.

For Consumer Products companies, how to reimagine the end-to-end consumer experience in commerce and make every touchpoints count has become an increasingly important imperative. In this episode, we are going to discuss the concept of Total Commerce and why it is important for CP firms to build an omnichannel experience. 

Discuss the critical components required to build an effective insights organization in Consumer Products so that data can be turned into actionable meaningful insights that drive growth and business decisions.

A forward-looking discussion on the top trends and technologies that will shape the Consumer Products industry in 2021.

With the recent launch of Instagram Reels and even now with Google's shoppable video app, Shoploop, the momentum in the social commerce ecosystem is mounting. In this episode, we will take a look inside this new digital shopping mall that is our social media feeds and how it can be harnessed to connect beauty brands to young consumers like Gen Z.

A deep dive into the digital trend that has emerged with consumer products firms involving the use of social shopping. In this episode, we unpack the role that social commerce is increasingly playing in the overall go-to-market strategies of consumer products companies as a means to market and sell products directly to consumers.

Consumers have seen a dramatic shift in the way we leverage technologies, in all forms, in our paths to purchase. Many of these digital advancements increasingly put consumers at the center of the buying experience, but change hasn’t come easily to many of the long-established consumer products firms. This podcast unpacks the evolution of technology and how CP firms can leverage technology to support their bottom lines.